Exhibiting at Thaifex - Anuga Asia 2025

Nims Adeliciousz Sdn Bhd, headquartered in Klang, Malaysia, is a rapidly growing manufacturer and exporter of innovative cereal-based snacks. With a focus on flavor, quality, and halal-certified production, Nims has carved a niche in the Malaysian snack industry and is now expanding its footprint across Asia and the Middle East. The company is known for its vibrant branding, child-friendly product lines, and modern packaging formats that appeal to diverse consumer demographics.

Company Overview

Established with a mission to bring joy through delightful snacking, Nims Adeliciousz Sdn Bhd started as a home-based business and has evolved into a full-scale manufacturing enterprise. The company is co-founded by husband-and-wife duo Faiz and Hanim, who continue to lead its innovation and global outreach initiatives.

Core Business Activities

Nims is primarily engaged in the production, packaging, and export of:

• Cereal-coated snacks
• Flavored chocolate bites
• Convenient gifting packs
• OEM snack manufacturing

All products are halal-certified, making them compliant and appealing to Muslim-majority markets worldwide.

Product & Brand Portfolio

Nims operates under the flagship brand NIMS, offering a range of innovative snack products:

• Cereal-Based Snacks:

  • Crispy Choco Tub: Chocolate-coated cereal clusters in tub format.
  • Mini Crispy Choco Cup: Individually portioned snack cups.
  • N's Cereal with Dark Chocolate: Crunchy cereal bits coated in premium dark chocolate.

• Flavored Crunch Variants:

  • Mini Rainbow Crunch: Multicolored milk chocolate bites.
  • Mini Coco Crunch: Cocoa-flavored cereal in bite-sized pieces.
  • Starberry with Strawberry Flavored Chocolate: Fruity twist with crunchy texture.

• Gift Pack Series:

  • Celebration Packs: Custom packaging for festive seasons and corporate gifting.

Specialization and Unique Selling Proposition (USP)

Nims’ competitive advantages include:

• Vibrant and youth-oriented branding that resonates with children and families.
• Ready-to-eat packaging formats suitable for on-the-go consumption.
• Innovative flavor combinations designed to blend fun with nutrition.
• Flexible OEM partnerships for private label manufacturing across ASEAN.

Financial Overview

While exact revenue figures are not publicly available, Nims’ rapid scaling, increased production capacity, and retail presence in major Malaysian outlets indicate strong financial growth. The company is known to process thousands of units monthly and has expanded its product availability via e-commerce and international distributors.

International Shipments and Trade Insights

Nims actively exports to:

• Brunei, Singapore, and Indonesia, leveraging regional proximity and halal certification.
• Middle Eastern countries, focusing on gift-oriented and bulk snack formats.
• OEM exports to regional supermarket chains and private brands.

Trade data suggests a monthly shipment volume of over 50,000 units, with growing inquiries from GCC and South Asian buyers.

Target Market

• Retail chains and minimarts
• Online retailers and e-commerce platforms
• Corporate clients for gifting
• Distributors of halal-certified snacks

Nims’ customer base includes children, young adults, families, and gift purchasers during festive seasons.

Capabilities and Infrastructure

• Fully automated production lines located in Klang, Selangor
• Dedicated R&D team for new flavors and packaging designs
• Cold storage and logistics network for regional and international delivery
• OEM packaging capabilities with flexible order quantities

Certifications and Compliance

• JAKIM Halal Certification
• HACCP and GMP standards for food manufacturing
• Ministry of Health Malaysia product approvals

These certifications allow Nims to seamlessly enter stringent regulatory markets.

Customer Testimonials

Nims has received numerous positive reviews across social media and e-commerce platforms, praising:

• Product quality and taste
• Unique and fun packaging
• Child-friendly, non-messy snack solutions
• Fast delivery and consistent branding

Major Achievements

• Expanded from a home-based setup to a full-scale factory
• Featured in Malaysian food expos and international halal fairs
• Developed a recognized local brand with growing regional presence
• Launched successful gift pack line during Ramadan and other festive seasons

Nims Adeliciousz Sdn Bhd exemplifies Malaysia’s rising class of snack innovators—combining tradition, trend, and taste into a globally appealing halal-certified brand.