Product Offerings
Products:
The Good Cup: 8oz, 12oz, 16oz, 22oz sizes
The Good Cup Artist Range: Designed by Simplebao and Massai
The Good Cup Sleeves: For 8-12oz and 16-22oz cups
No More Lids Limited, headquartered in Liskeard, Cornwall, is the exclusive UK distributor of The Good Cup® — a globally recognized innovation in sustainable takeaway cup design. With a mission to eliminate plastic lids and reduce packaging waste, No More Lids champions eco-conscious consumption through product design, education, and distribution within the hospitality and foodservice industry.
Core Business and Product Portfolio
No More Lids distributes The Good Cup, a patented and fully recyclable paper cup with an integrated, foldable lid — eliminating the need for separate plastic or PLA-based lids. The product portfolio caters to both independent cafés and national chains, offering customizable sizes and branding options.
Primary product categories include:
-
The Good Cup
- 8oz / 240ml
- 12oz / 340ml
- 16oz / 454ml
- 22oz / 650ml
- Suitable for hot and cold beverages
-
The Good Cup Artist Range
- Collaborative designs by artists such as Simplebao and Massai
- Limited editions featuring creative, branded graphics
-
The Good Cup Sleeves
- Available for 8–12oz and 16–22oz cups
- Heat-resistant and fully recyclable
All Good Cup products are FSC-certified, PEFC-compliant, 100% recyclable, and zero plastic by design.
Specialisation and USP
No More Lids is redefining disposable drinkware by focusing on functional, stylish, and sustainable cup solutions that directly reduce single-use plastic.
Key unique selling propositions include:
- No Lid Needed: Integrated, foldable flap replaces the need for a separate plastic or bioplastic lid
- 100% Paper-Based: Designed to be recyclable in standard waste streams
- Barista Approved: Spill-proof, easy to fold, compatible with latte art and drink presentation
- Custom Print Ready: Full-surface branding capability for marketing and promotions
- Award-Winning Design: Recognised by global innovation bodies and environmental forums
The Good Cup has been adopted in over 35 countries, and its rollout in the UK is spearheaded by No More Lids through strategic partnerships and B2B campaigns.
Market Reach and Growth
Since launching the brand in the UK, No More Lids has achieved significant traction:
- Introduced in over 500 cafés and outlets across the UK
- Piloted by corporate campuses, universities, and sustainability-led hotels
- Active partnerships with zero-waste events, barista competitions, and catering supply chains
- Presence in wholesale and foodservice distributors including Catering24, Swift Catering Supplies, and Grab Packaging
Key performance indicators include:
- Projected annual sales of over 3 million units in 2024
- Client satisfaction rate exceeding 90% across B2B surveys
- Achieved 300% YoY growth in first 18 months of operation
The brand is especially popular in London, Brighton, Bristol, and Manchester, aligning with local eco-conscious initiatives.
Target Market
No More Lids serves a range of forward-thinking, sustainability-aligned clientele:
- Independent coffee shops and roasters
- Large-scale foodservice groups and QSR chains
- Event venues and eco-conscious festivals
- Universities and educational institutions
- Airports, transport hubs, and travel retailers
- Corporate canteens and green offices
Target demographics include both B2B buyers and sustainability officers, as well as end consumers seeking plastic-free beverage options.
Capabilities and Distribution
No More Lids operates as a UK-wide distributor with robust warehousing, logistics, and customer service support. Their capabilities include:
- Nationwide fulfilment with next-day delivery
- Custom cup printing and branding services
- Sustainability consultation for hospitality businesses
- Educational resources and in-store POS materials
- Digital ordering portal for retailers and distributors
The company works closely with suppliers and design teams to manage localised branding campaigns and ensure product compliance with UK waste standards.
Certifications and Compliance
The Good Cup and associated packaging products comply with:
- FSC® Certification
- PEFC Sustainable Forest Management Standards
- EU Single-Use Plastics Directive (SUPD)
- UK Packaging Waste Regulations
- Recyclability Testing by international waste authorities
All materials are plastic-free and designed for curbside recycling, supporting the UK’s transition to a circular economy.
Customer Testimonials and Industry Reception
End users and B2B clients have provided overwhelmingly positive feedback:
“We switched to The Good Cup and saved 10,000 lids in the first month — plus customers love the design.”
— Coffee Shop Owner, Brighton
“A great innovation. Practical, recyclable, and brilliant for brand engagement.”
— Sustainability Director, UK Hospitality Group
“Barista-approved and genuinely leak-proof. Perfect for takeaway.”
— Specialty Coffee Trainer, London
Major Achievements
- Exclusive UK distribution rights for The Good Cup
- Launched UK market presence at Speciality & Fine Food Fair
- Featured in Packaging News, Barista Magazine, and Sustainable Brands Europe
- Partnered with Carbon Zero events and ECO Coffee Alliance
- Released limited-edition Artist Range with global illustrators
Strategic Vision
Looking ahead, No More Lids aims to:
- Expand into supermarkets, ready-to-drink (RTD) brands, and hospital catering
- Develop multi-compartment packaging systems using the same fold-to-close principle
- Launch a fully closed-loop recycling partnership with local councils and waste handlers
- Drive government lobbying for lid-free drinkware policies
- Grow B2B subscription and custom branding packages
With its innovative, user-friendly design and environmentally driven mission, No More Lids is setting a new standard in the disposable beverage industry — eliminating plastic lids, one cup at a time.