Product Offerings
Products:
Coconut Smoothies: Mango, Pineapple, Papaya
Nootz, based in Colombo, Sri Lanka, is a next-generation health beverage brand that has redefined tropical refreshment through its unique range of shelf-stable, coconut milk-based smoothies. Launched in 2023, Nootz is focused on creating clean-label, nutrient-dense drinks using locally sourced ingredients, while showcasing the rich agricultural heritage and biodiversity of Sri Lanka to global markets. The company’s commitment to quality, sustainability, and innovation positions it as a pioneering force in the premium functional beverage category.
Core Business
Nootz is engaged in the manufacturing, branding, and international export of tropical, plant-based smoothies made primarily from organic Sri Lankan coconut milk blended with fresh fruits. The company operates with a farm-to-bottle philosophy, ensuring high ingredient integrity and direct support for local farmers. With a primary focus on global retail and HORECA channels, Nootz addresses the growing demand for vegan, clean-label, and shelf-stable health drinks.
Product and Service Offerings
Nootz currently offers a range of smoothies in 180ml shelf-stable bottles, featuring the following variants:
-
Coconut Smoothie with Real Mango
- Ingredients: 75% coconut milk, 20% fresh mango (Karutha Kolomba variety), 5% cane sugar
- Nutritional Highlights:
- Rich in MCTs (Medium Chain Triglycerides)
- 173 kcal per serving
- Provides 31% RDA of Vitamin C
- Shelf Life: 15 months without refrigeration
-
Coconut Smoothie with Real Pineapple
- Ingredients: 75% coconut milk, 20% pineapple (Mauritius variety), 5% cane sugar
- Nutritional Highlights:
- 117 kcal per serving
- Contains 35% RDA of Manganese
- Rich in natural electrolytes
-
Coconut Smoothie with Real Papaya
- Ingredients: 75% coconut milk, 20% papaya (Red Lady variety), 5% cane sugar
- Nutritional Highlights:
- 158 kcal per serving
- Rich in phosphorus, magnesium, and manganese
All smoothies are:
- 100% vegan and gluten-free
- No preservatives, stabilizers, or artificial additives
- Certified shelf-stable for 15 months with no refrigeration needed
Packaging is designed for on-the-go consumption with a premium aesthetic targeting health-conscious urban consumers.
Specialisation and Core USP
Nootz’s unique position in the beverage market is defined by:
- Minimalist ingredient lists: Only three organic ingredients in each smoothie
- Cutting-edge shelf-stabilization technology: Retains taste and nutritional value without cold chain logistics
- Functional nutrition: MCT-rich coconut base plus antioxidant-packed fruits
- Tropical authenticity: Sourced directly from smallholder farmers in Sri Lanka
- Eco-friendly ethos: Recyclable bottles, sustainable farming practices, and fair-trade sourcing
These features make Nootz stand out in the rapidly growing $150B global functional beverage sector.
Financials
As a startup launched in 2023, Nootz is in the early growth phase. Key financial and strategic indicators include:
- Privately owned with angel investor backing
- Initial investment round closed in Q1 2023, focused on production scale-up and trade show visibility
- Projected revenue for FY 2024–25: USD 300,000–500,000 based on confirmed international orders and distribution partnerships
- Current operations are focused on scaling B2B exports and expanding into high-growth wellness retail segments in the EU, Middle East, and Asia-Pacific
Shipments and Trade Data
Nootz has rapidly established an export-oriented model:
- Key export markets: United Arab Emirates, Germany, United Kingdom, Singapore, and Japan
- Participation in global expos:
- Gulfood 2024, Dubai
- IFE London 2024
- BioFach 2025 (scheduled)
- Distribution partnerships underway with organic and health-focused distributors in Europe and GCC
- OEM/private label capabilities available for international clients
The shelf-stable nature of the product significantly reduces logistics costs and opens opportunities in ambient beverage aisles.
Target Market
Nootz targets the following customer segments:
- Health-conscious urban millennials and Gen Z consumers
- Plant-based and vegan lifestyle followers
- Premium retail chains, hotel minibars, and airline catering
- Functional food and beverage buyers in wellness-focused markets
- Distributors of organic, tropical, or Sri Lankan food and drink products
Their product and branding strategy resonates with young professionals, fitness-conscious individuals, and sustainable shoppers globally.
Capabilities
- State-of-the-art processing facility in Colombo, equipped for small-batch innovation and scalable volume
- In-house R&D team specializing in shelf-stable plant-based beverages
- Food technologists and quality assurance personnel ensuring consistent product integrity
- End-to-end supply chain traceability with a network of local fruit and coconut growers
- Strong marketing capabilities with professional design, multilingual packaging, and export documentation
Nootz is equipped to deliver B2B and B2C orders globally with agile fulfillment capabilities.
Certifications and Compliance Records
Nootz operates in compliance with international food safety and export norms:
- FDA registered
- HACCP certified production facility
- Products meet EU and GCC import compliance standards
- USDA Organic certification in progress
- Vegan and Non-GMO declarations available
They also maintain nutritional transparency through lab-tested nutrition panels and batch traceability systems.
Customer Testimonials
International buyers and early customers have responded positively:
“Delicious, clean-label, and functional. Our wellness store couldn’t keep them on the shelves.”
– Retail Buyer, Dubai
“Nootz is a dream product for travelers and busy professionals. Shelf-stable and actually healthy.”
– Functional Foods Distributor, Germany
“This is Sri Lanka in a bottle. Bold flavor, beautiful branding, and totally guilt-free.”
– Export Agent, Singapore
Major Achievements
- First Sri Lankan brand to create shelf-stable coconut smoothies with only three ingredients
- Finalist at Gulfood Innovation Awards 2024
- Entered retail distribution in five countries within first year of operations
- Recognized by local agribusiness forums for supporting smallholder farmers and promoting ethical sourcing
- Featured in multiple food and wellness media outlets in South Asia and the Middle East
Nootz is rapidly carving out a space in the global plant-based beverage market, fusing tropical authenticity, scientific innovation, and premium wellness branding into every bottle.