Novi S.r.l., based in Eboli, Italy, is a family-run food manufacturing and exporting company with a strong reputation in producing authentic Italian preserved foods. Founded and managed by Gaetano Novi, the company stands out for its commitment to traditional recipes, sustainable production methods, and high-quality raw materials sourced primarily from Southern Italy.
Company Background
With decades of experience in the agro-industrial sector, Novi S.r.l. has grown from a regional tomato processor to a multi-category food producer and global exporter. The company blends artisanal food culture with industrial efficiency, positioning itself as a trusted supplier of genuine Italian food products to over 40 countries worldwide.
Product Portfolio
Novi S.r.l. offers a wide and diverse range of shelf-stable food products including:
-
Canned Tomatoes:
- Whole Peeled Tomatoes
- Chopped Tomatoes
- Tomato Paste
- Tomato Puree
- Pizza Sauce
- Cherry Tomatoes
-
Legumes:
- Green Peas
- Red and White Beans
- Lentils
- Sweet Corn
-
Vegetables:
- Mushrooms
- Artichokes
- Green and Black Olives
- Sundried Tomatoes
-
Fruits:
- Peaches and Pears in Syrup
-
Condiments:
- Extra Virgin Olive Oil
- Balsamic Vinegar
- Mayonnaise and Ketchup
-
Prepared Foods:
- Gnocchi di Patate
- Couscous
- Precooked Rice
These products are available in retail, foodservice, and industrial formats under both private label and Novi’s proprietary brands.
Unique Selling Proposition (USP)
Novi’s success is built on:
- Authenticity and Origin: Raw materials are mainly sourced from the fertile lands of Campania and Basilicata.
- Product Variety: Ability to offer over 300 SKUs across multiple food categories.
- Customization: Offers private labeling, multi-lingual packaging, and customized formulations for international clients.
Market Presence and Export Performance
Novi S.r.l. is an export-oriented company with over 70% of its production destined for international markets. Key geographies include:
- Europe: France, Germany, UK, Spain
- North America: USA, Canada
- Middle East and Asia: Saudi Arabia, UAE, Japan
Based on data from trade platforms like Volza and Trademo:
- Annual Export Volume: Over 30 million cans of tomatoes and legumes.
- Top Export Products: Whole Peeled Tomatoes and Tomato Paste under brands such as “Rosso Cilentano” and “IMMA.”
Target Clients
Novi caters to a variety of clients including:
- Retail Chains and Supermarkets
- Foodservice Distributors
- Importers and Wholesalers
- Industrial Food Manufacturers
The company’s flexible production model supports both high-volume commodity shipments and premium gourmet lines.
Infrastructure and Capabilities
- Production Facility: Located in Eboli with modern canning, bottling, and packaging lines.
- In-House Laboratory: Ensures microbiological safety, traceability, and quality control.
- Logistics Hub: Efficient warehousing and global shipment management.
Certifications and Compliance
Novi S.r.l. complies with major food safety and quality standards required for international trade, including:
- BRC Global Standard for Food Safety
- IFS Food (International Featured Standards)
- ISO 22000
- Organic Certification (EU and USDA Organic)
- Halal and Kosher Certifications
These ensure product acceptability across diverse regulatory environments and consumer segments.
Brand Portfolio
The company markets its products under several brands:
- Novi – Flagship brand representing authentic Italian food.
- Rosso Cilentano – Premium tomato product range.
- IMMA – Everyday value line.
- Vale’ – Export-focused private label offering.
Industry Reputation and Customer Feedback
Novi is widely recognized for product consistency, taste authenticity, and reliability. It has long-standing partnerships with international distributors and supermarket chains. Feedback often highlights their adaptability, responsive customer service, and ability to meet specific regulatory and labeling requirements.
Major Achievements
- International Expansion: Now active in over 40 countries with multilingual packaging support.
- Product Innovation: Introduced gourmet lines and functional food variants such as low-sodium sauces and organic gnocchi.
- Sustainability Initiatives: Incorporates renewable energy and waste reduction processes in manufacturing.
Novi S.r.l. stands as a beacon of Italian food tradition, innovation, and export excellence. With a scalable infrastructure, robust certifications, and a strong commitment to quality, the company continues to elevate the global perception of Italian preserved foods.
