Exhibiting at Thaifex - Anuga Asia 2025

Nuui World Co., Ltd., headquartered in Bangkok, Thailand, is a prominent dietary supplement company specializing in collagen-based products, functional jellies, and plant-based nutrition. With a focus on beauty, wellness, and digestive health, Nuui World has successfully positioned itself as a go-to brand for Thai consumers seeking innovative, convenient, and high-performance supplements.

Core Business

Nuui World Co., Ltd. operates as a manufacturer and direct-to-consumer brand offering nutraceuticals and functional foods under the NUUI trademark. The company’s strength lies in its product development for lifestyle-driven supplements, distributed through online channels, pharmacies, and wellness retailers across Thailand.

Product and Service Offerings

• Collagen Supplements

  • NUUI Collagen Tripeptide (10,000 mg per sachet)
  • NUUI Collagen Jelly – portable beauty-on-the-go in jelly form

• Plant-Based Protein

  • NUUI Multi Plant-Based Protein (Chocolate and Vanilla)
  • Formulated with pea, soy, and rice protein for muscle recovery and weight management

• Digestive and Detox Support

  • NUUI Fiberry Jelly – functional fiber supplement in jelly format
  • Enhances digestion, detoxification, and gut health

Each product is designed with bioavailability, flavor, and convenience in mind, often delivered in sachet or jelly forms to align with busy consumer lifestyles.

Specialization and Unique Selling Proposition

Nuui World is differentiated by:

• Use of high-dose, hydrolyzed collagen tripeptides for optimal skin absorption
• Jelly and ready-to-mix sachet formats appealing to the youth and lifestyle segment
• Strong online brand presence supported by influencer marketing
• Halal-certified formulations suitable for diverse consumer bases

Its branding focuses heavily on beauty-from-within, weight management, and plant-based nutrition, aligning with growing trends in the ASEAN wellness market.

Financial Overview

Though private, Nuui World has reported via local trade directories and media that it:

• Serves over 100,000+ regular customers across online platforms
• Achieves high turnover during flash sales and health expo events
• Invests in regional product campaigns, especially through influencers and beauty bloggers

The company operates a lean but agile financial model focused on digital sales and scalable product lines.

International Shipment Records

While the brand is focused primarily on Thailand’s domestic market, Nuui World has received interest from:

• Malaysia and Vietnam (collagen jelly exports)
• Online resellers in Singapore and Laos
• Export volumes remain small but are expanding via cross-border e-commerce and agents

The company’s light-weight, shelf-stable packaging makes it export-ready for regional ASEAN health retailers.

Target Markets

• Women aged 18–45 interested in beauty supplements
• Fitness and health-conscious consumers looking for vegan protein
• Urban professionals seeking convenient digestive health solutions
• Online resellers and beauty product retailers

Nuui World’s appeal lies in its aesthetic, youth-centric branding and convenience-first formulations.

Capabilities

• GMP-certified partner manufacturing facilities
• Internal team for R&D and packaging design
• Logistics and warehousing for fast e-commerce fulfillment
• Partnerships with influencers and e-commerce marketplaces

Certifications and Compliance

The company ensures all products are:

• Thai FDA registered
• Manufactured in GMP-certified facilities
• Halal certified, catering to Muslim consumers in Thailand and abroad

All SKUs are batch-tested for safety and ingredient accuracy prior to distribution.

Customer Testimonials

Customer feedback from Facebook and Instagram highlight:

• Rapid visible effects from collagen usage
• Smooth digestion with Fiberry Jelly
• Good taste and texture, especially for jelly products
• Trust in the brand’s consistency and influencer endorsements

This online social proof drives a high rate of repeat purchases and brand loyalty.

Major Achievements

• Built a widely recognized supplement brand, NUUI, within Thailand’s competitive nutraceutical market
• Launched NUUI Collagen Tripeptide, one of the top-selling collagen products in sachet format
• Developed an influencer-driven marketing ecosystem with strong digital traction
• Expanded into ASEAN cross-border e-commerce platforms

Nuui World Co., Ltd. exemplifies modern supplement innovation—bridging science, convenience, and lifestyle branding to lead Thailand’s beauty and wellness product market.