BODIE'Z Protein Water is an Australian-based innovator in the functional beverage space, specializing in high-protein, ready-to-drink water solutions designed for performance-driven consumers. Headquartered in Rozelle, New South Wales, the company was founded by entrepreneur Bodie Lazar and has rapidly grown into one of Australia's most recognized names in protein-enhanced hydration.
Company Overview
Founded with a mission to revolutionize how people consume protein, BODIE'Z has pioneered the concept of “protein water,” combining the functional benefits of protein with the refreshing appeal of flavored water. Targeting athletes, gym-goers, and health-conscious consumers, BODIE'Z offers a cleaner alternative to traditional milky protein shakes by providing high bioavailability, low sugar content, and zero fat formulas.
Core Product Lines
BODIE'Z maintains a focused yet diverse range of high-performance hydration and protein products:
1. Protein Water Series
- Optimum: 30g Whey Protein Isolate (WPI), zero sugar, 500ml
- Hydration + Protein: 20g WPI with added electrolytes
- Vitalise: 15g WPI, infused with B vitamins
- Energy + Protein: 10g WPI + 160mg caffeine for performance
- Vegan Protein Water: 10g Pea Protein, dairy-free
- Collagen Water: 5g Marine Collagen for skin and joint health
2. Protein Powders
- Optimum Protein Powder: 30g WPI per serve
- Daily Protein Powder: 20g WPI for regular supplementation
- Shred Protein Powder: 20g WPI with metabolic support ingredients
3. Functional Snacks
- Protein Pillows: High-protein snack in flavors such as Choc Raspberry and Peanut Apple Pie
Product Highlights and Nutritional Edge
- High Protein Content: Products contain between 10g to 30g protein per serving
- Clean Label: No added sugar, artificial flavors, or lactose in most SKUs
- Bioavailability: Utilizes ultra-filtered WPI for rapid absorption and muscle recovery
- Variants: Available in multiple flavors like Berry, Kiwi, and Citrus Punch
Unique Selling Proposition
- Pioneers of Protein Water: First Australian company to launch a commercial, clear protein water
- Functional Positioning: Merges hydration, energy, recovery, and beauty (collagen) in one portfolio
- Scientific Formulation: Developed with sports dietitians and clinical performance insights
- Sustainability: Bottles made from 100% recyclable materials
Market Presence and Expansion
BODIE'Z has grown from a niche concept to national distribution across Australia and is now present in multiple international markets:
- Retail Presence:
- Available in Coles, Woolworths, Chemist Warehouse, and supplement chains
- Listed on Amazon Australia and New Zealand
- International Reach:
- Expanding across the UAE, Malaysia, UK, and parts of North America
- Featured in international fitness expos and distributor networks
Performance Metrics
- Year-on-Year Revenue Growth (2022–2023): Estimated at 45% based on retail expansion and e-commerce
- Units Sold (2023): Over 1 million units of protein water sold domestically
- E-commerce Share: Online store contributes ~20% of monthly revenue
Endorsements and Partnerships
- Athlete Ambassadors: Endorsed by professional athletes across AFL, NRL, MMA, and CrossFit
- Clinical Usage: Recommended in post-surgery dietary regimens for bariatric and elderly patients (light, lactose-free protein intake)
Certifications and Compliance
- Manufacturing: HACCP and GMP certified production facilities
- Ingredients: Sourced from Australia and New Zealand (WPI), Marine Collagen (EU origin)
- Claims:
- Gluten Free
- Low Carb
- Keto Friendly
Customer Feedback
"I was blown away that something this clear could deliver 30g of protein. The taste and digestibility are unmatched."
— James W., Endurance Athlete
"Great to finally have a protein option without the milky aftertaste. I take BODIE'Z after every gym session."
— Alicia M., CrossFit Trainer
Awards and Recognitions
- Product of the Year – Functional Beverages (2022) by Australian Fitness & Nutrition Awards
- Finalist, Best New Beverage at World Beverage Innovation Awards, Dubai 2023
- Featured in Men’s Health, Women’s Health, and Body+Soul
Strategic Brand
- BODIE'Z – Positioned as a premium, performance-first brand with mass-market accessibility and scientific credibility
BODIE'Z Protein Water continues to redefine protein delivery through innovative hydration formats. With growing consumer loyalty, international traction, and category leadership in functional beverages, BODIE'Z is on track to become a global standard in clear protein nutrition.
