Milk Plus & More Co., Ltd. is a Thailand-based manufacturer and innovator in functional nutrition, focused on enhancing maternal health, prenatal care, lactation support, and children’s wellness. With headquarters in Pathum Thani, the company has earned recognition across Thailand and Southeast Asia for its scientifically formulated beverage and supplement lines designed for mothers and children.
Brief History
Founded in response to rising concerns about maternal nutrition and breastfeeding challenges in Southeast Asia, Milk Plus & More began as a grassroots initiative to create natural, effective lactation beverages. The brand quickly evolved into a comprehensive wellness provider for women throughout the maternal journey—from conception to postpartum recovery—and extended its offerings to children’s health products.
Core Business
Milk Plus & More Co., Ltd. specializes in:
- Nutritional support products for pre-pregnancy, pregnancy, and lactation
- Herbal and functional beverages made from local Thai ingredients
- Child-specific snacks and drinks fortified with essential vitamins
Its business model integrates direct-to-consumer e-commerce, social commerce via platforms like LINE and Facebook, and retail partnerships with pharmacies and maternal wellness centers.
Product and Service Offerings
Key Product Lines:
-
Lactation Drinks (น้ำหัวปลี series):
- Variants include: รสขิง (ginger), รสพุทราจีน (jujube), รสมะขาม (tamarind), สูตรดั้งเดิม (original), and สูตรเสาวรส (passion fruit)
- Core ingredient: Banana Blossom (หัวปลี), widely believed to support milk production in traditional Thai medicine
- Each 180ml bottle contains no preservatives, is pasteurized, and offers 2–3% natural galactagogue concentrate
-
Prenatal Supplements:
- Includes nutrient-dense kits for women preparing for pregnancy (Set เตรียมตั้งครรภ์)
- Enriched with folic acid, iron, and multivitamins tailored for Thai dietary needs
-
Functional Beverages:
- Ginger Gold: anti-inflammatory and digestion-aiding drink with low sugar
- De’ Pro Cocoa and De’ Pro Strawberry: fortified dairy beverages for postnatal recovery
-
Children’s Nutritional Snacks:
- Vita Berry Jelly (Mixed Berry)
- Vita Fruitie Jelly (Kiwi)
- Enriched with Vitamin C, Zinc, and Beta-Glucan for immunity and development
Specialization and Core USP
Milk Plus & More distinguishes itself through:
- Specialization in Banana Blossom (หัวปลี)-based lactation beverages
- Emphasis on Thai traditional wellness knowledge fused with modern food processing technology
- Fully traceable and Thai FDA-registered ingredient sourcing
- Transparent labeling and eco-conscious packaging
The brand’s cultural alignment with Thai postpartum practices has made it a trusted household name for new mothers.
Financial Performance
Although the company is privately held and does not publish formal financials, publicly accessible data and interviews suggest:
- Estimated revenue (2023): THB 18–22 million (~USD 500,000–600,000)
- Year-on-year growth: 42% CAGR over the past three years
- Approximately 80% of sales come from domestic Thai market, with the remainder via online international orders
Shipment and Export Records
Trade data from import-export platforms and e-commerce logs indicate:
- Key export destinations: Singapore, Malaysia, Laos, and Vietnam
- Top-performing export SKU: น้ำหัวปลี รสขิง (Ginger Banana Blossom Drink)
- Estimated monthly shipment volume: ~10,000 bottles
- Channel partners include cross-border e-commerce and wellness distributors in ASEAN
Target Market
- Primary Market: Women aged 25–40 in urban and peri-urban areas seeking functional maternal products
- Secondary Market: Health-conscious parents of toddlers and children aged 3–10
- Sales Channels: Direct sales via website, LINE official account, Facebook live commerce, Shopee and Lazada stores
The company also works with maternity clinics and hospitals to co-market products to first-time mothers.
Capabilities
- Production Facility: Local GMP-certified site with capacity to bottle over 30,000 units per month
- Cold-chain enabled logistics: Ensures product freshness, particularly for juice-based SKUs
- R&D: Collaborates with Thai herbal medicine researchers and university food science labs
- Customer Service: Highly active and responsive social commerce engagement via LINE OA and Facebook
Certifications and Compliance Records
- Thai FDA registration for all SKUs
- GMP (Good Manufacturing Practices) certified
- Regular third-party lab tests for:
- Heavy metal content
- Microbial safety
- Shelf stability
- HACCP-compliant production process
Customer Testimonials
Verified reviews from Facebook and LINE include:
- “I drank the original banana blossom juice during the first month postpartum, and my milk increased in just two days!” – Facebook Review, Bangkok
- “My daughter loves the Vita Berry Jelly—it’s her everyday snack and I feel safe giving it to her.” – LINE Customer, Chiang Mai
Major Achievements
- Winner of the ThaiHerb Startup Innovation Grant 2022
- Shortlisted for Thailand Mother & Baby Awards 2023 in Functional Beverage Category
- Featured in Siam Life Magazine's Women in Wellness Brands 2024
- Ongoing collaboration with Bangkok Hospital’s maternity unit for product trials
Milk Plus & More Co., Ltd. stands at the intersection of traditional Thai wellness and modern nutritional science. With a dedicated customer base, certified operations, and regional expansion under way, the company is shaping the maternal health beverage category across Southeast Asia.
