Exhibiting at Thaifex - Anuga Asia 2025

Sari Murni Group, headquartered in Bogor, Indonesia, is a leading manufacturer and exporter of popular extruded snacks, wafers, and crispy treats under well-recognized brands such as Momogi, Migi-Migi, and Criscito. With decades of expertise in food production and a strong presence in both domestic and international markets, the company has emerged as a household name across Southeast Asia.

Company Overview

Established in 1990, Sari Murni Group began as a modest snack producer and has since grown into a diversified snack manufacturing enterprise. The company operates from state-of-the-art facilities equipped with automated production lines, robust quality control systems, and a focus on continuous product innovation. Its flagship brand, Momogi, has become synonymous with flavorful, affordable, and fun snacking in Indonesia and abroad.

Core Business

Sari Murni Group’s product portfolio includes:

• Extruded Snacks:

  • Momogi Stick in flavors such as Roasted Corn, Cheese, Chocolate, Cappuccino, Tutti Frutti, Kimchi, Seaweed, Balado, Cocopandan

• Wafers:

  • Migi-Migi Wafer Stack in Chocolate, Vanilla, Strawberry, Cheese, Cocopandan, Blueberry
  • Twiststick Wafer Rolls in Chocolate, Cocopandan, Blueberry, Strawberry

• Crispy Snacks:

  • Criscito in Seaweed and Kimchi flavors

• Rice Crispy Snacks:

  • Yale-Yale in Chocolate and Vanilla flavors

These products are available in various packaging sizes to cater to retail, wholesale, and institutional clients.

Specialization and Unique Selling Proposition

Sari Murni Group distinguishes itself with:

• Strong Brand Equity: Momogi is a leading snack brand with widespread recognition among children and young adults in Indonesia.
• Flavor Diversity: Offers unique Indonesian-inspired flavors like Balado, Cocopandan, and Kimchi, distinguishing the brand in international markets.
• Wide Market Reach: Products are available across modern trade, traditional trade, and e-commerce platforms.
• Export-Ready Packaging: Multilingual labeling, Halal certification, and standardized formats for international compliance.

Financial Performance

While detailed financials are not publicly available, indicators of robust performance include:

• Market Leadership: Momogi is consistently ranked among the top extruded snack brands in Indonesian retail outlets.
• Production Capacity: Estimated production output exceeds tens of millions of units annually.
• Export Growth: Sustained double-digit growth in exports to Southeast Asia and the Middle East over the last five years.

Shipment and Export Data

• Export Regions: Products are exported to over 25 countries including the Philippines, Vietnam, Thailand, Malaysia, UAE, and Saudi Arabia.
• Top Exported Products: Momogi Roasted Corn, Migi-Migi Chocolate, Criscito Seaweed
• Distribution Partners: Works with major food distributors and supermarket chains in ASEAN and Gulf regions.

Target Market

Sari Murni Group primarily targets:

• Children and Youth: Through bright packaging, character branding, and sweet-savory flavors.
• Retail Chains: Minimarkets, supermarkets, and hypermarkets.
• School and Institutional Buyers: Snack box suppliers and convenience retailers.
• International Importers: Focused on Halal-certified products for Muslim-majority markets.

Capabilities

• Manufacturing Facilities: High-capacity lines with automated extrusion, baking, and packaging technologies.

• Certifications:

  • HALAL (MUI)
  • BPOM (Indonesian Food and Drug Authority)
  • ISO-compliant processes (internal quality systems in place)

• Research and Development: Active in flavor innovation and packaging sustainability.

• Private Label Production: Offers OEM services for international snack brands.

Customer Testimonials

Momogi and Migi-Migi enjoy strong customer loyalty, frequently praised for their consistent taste, affordability, and accessibility. Social media feedback and repeat purchases through platforms like Shopee and Tokopedia affirm the brand’s popularity.

Major Achievements

• Brand Milestones: Celebrated 30 years of continuous market presence in 2020.
• Media and Advertising Success: Popular Momogi TV commercials have gone viral in regional media.
• Sustainability Initiatives: Initiated recyclable packaging trials for wafer products in 2023.
• Export Recognition: Featured in Indonesia’s Ministry of Trade promotional catalogs for F&B export brands.

Sari Murni Group continues to lead Indonesia’s snack food sector with its innovative flavors, strong distribution networks, and enduring brand appeal. With an unwavering focus on quality and consumer satisfaction, the company is poised for further expansion into global markets.