Product Offerings
Product Categories:
Beauty Products, Household Goods, Food Products, Beverages, Snacks
Products:
Korean Snacks & Beverages: instant rice/Tok-poki cups, chips, drinks
Product Gallery:
Green Grape ade
Okra International Co., Ltd., based in Seoul, Republic of Korea, is a dynamic trading company specializing in the import and export of Korean fast-moving consumer goods (FMCG). With an emphasis on promoting Korean culture through its products, Okra International plays a pivotal role in bridging Korean manufacturers with global retail and wholesale markets.
Core Business
Founded with a vision to globalize Korean lifestyle and culinary culture, Okra International operates as a multi-category exporter and brand developer, distributing Korean food, beverages, personal care, and household goods to Asia, the Middle East, and North America. The company also serves as a key import distributor for global buyers looking to access curated K-brands.
Product and Service Offerings
Okra International’s product categories include:
-
Korean Snacks & Beverages:
- TOK-POKI instant rice cups: Ready-to-eat Korean street food in convenient formats.
- K-BUNSIK: Snack and noodle brand focusing on Korea's street food experience.
- Chips, Juices, and RTD beverages sourced from local Korean manufacturers.
-
Beauty & Personal Care:
- Skincare masks, cleansers, and wellness-oriented K-beauty products.
- Export-driven selection from OEM partners and independent K-beauty brands.
-
Household & Lifestyle Goods:
- Korean-made detergents, air fresheners, and small home-use products tailored for export markets.
The company also develops and promotes private label brands and facilitates OEM partnerships.
Specialization and Core USP
Okra International sets itself apart by:
- Acting as a full-service export consultant: managing branding, logistics, and compliance.
- Direct relationships with Korean SMEs and manufacturers.
- Aggressive market penetration strategy via K-culture themed campaigns and regional food expos.
- In-house brand development like TOK-POKI and K-BUNSIK, tailored for youth and diaspora markets.
Financial Overview
While full financials are not disclosed, company performance indicators show:
- Annual transaction volume: Estimated USD $10–15 million across all product categories.
- Revenue mix: 60% food and beverage, 30% beauty/care, 10% lifestyle goods.
- Operations span over 12 countries with a growing base in Southeast Asia and GCC regions.
Export and Shipment Records
Okra International exports Korean FMCG to major overseas markets, with the following highlights:
- Primary destinations: Philippines, Vietnam, UAE, Malaysia, Canada.
- In 2023, the company fulfilled over 1,200 TEUs of Korean food exports, focusing on K-snacks and instant foods.
- Partnerships with national distributors and supermarket chains in Southeast Asia.
Target Markets
- Asian diaspora markets with high demand for Korean cultural products.
- Online retailers and offline supermarkets in emerging economies.
- Import distributors specializing in K-beauty and K-snacks.
- K-culture pop-up and themed retail events globally.
Capabilities
- Multilingual sales and compliance teams managing cross-border documentation and customs.
- Warehouse and consolidation facility in Seoul for mixed container shipments.
- Trade fair participation: Exhibitor at K-Food Fair, THAIFEX, and Gulf Food Expo.
- Digital B2B catalog management and ordering system for buyers.
Certifications and Compliance
- KFDA-compliant food exports
- Beauty and cosmetics compliant with EU and GCC import regulations
- Products registered with Korean Chamber of Commerce and TradeKorea
Customer Testimonials
“Their TOK-POKI instant rice is one of our top sellers among Korean youth products. Reliable logistics and excellent communication.”
— FMCG Distributor, Ho Chi Minh City
“Okra International gives us exclusive access to new Korean snack brands before they hit mainstream shelves. Highly recommended for K-product sourcing.”
— Buyer, UAE-based Supermarket Chain
Major Achievements
- Developed and exported over 50 SKUs of Korean instant food since 2020.
- Built B2B network across 12+ countries including Asia, the Middle East, and North America.
- Co-developed K-BUNSIK and TOK-POKI brands, now stocked in major Southeast Asian retailers.
- Actively promoted Korean cultural goods through cross-border K-lifestyle campaigns.