Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Only Fresh Cold Pressed HPP Gıda Ürünleri Sanayi ve Ticaret A.Ş., based in Istanbul, Turkey, is a premium manufacturer of cold-pressed, high-pressure processed (HPP) juices, smoothies, baby food, and healthy spreads. The company operates under the brand umbrella of Only Fresh, delivering health-centric, additive-free products made with advanced food processing technologies.

Core Business and Product Offerings

Only Fresh focuses on delivering cold-pressed beverages and foods that preserve the nutritional integrity of raw ingredients through HPP (High Pressure Processing), a non-thermal pasteurization technique that retains vitamins, enzymes, and natural taste.

Key product categories include:

• Cold-Pressed Juices:

  • Orange Juice
  • Pomegranate Juice
  • Apple Juice
  • Grapefruit Juice
  • Lemon Juice
  • Carrot & Orange Juice
  • Pomegranate & Orange Juice

• Smoothies:

  • Green Star Smoothie (Kale, Kiwi, Apple, Spinach)
  • Yellow Star Smoothie (Pineapple, Apple, Banana)

• Lemonades:

  • Strawberry Lemonade

• Functional Beverages:

  • Red Star (Mixed Red Fruits)
  • Wellness Juice (Mixed Fruits & Vegetables for immunity and detox)

• Baby Food:

  • Organic Cold-Pressed Fruit Purees (Apple, Banana, Carrot blends)

• Spreads:

  • Avocado-based dips and spreads under the brand "Only Mezze"

All products are free from added sugars, preservatives, artificial flavors, and colorants.

Specialisation and Unique Selling Proposition

Only Fresh’s unique selling proposition lies in its use of HPP Technology, which:

• Extends shelf life without heat
• Maintains 100% raw nutritional content
• Enhances food safety by eliminating pathogens

This makes Only Fresh one of the few producers in the Eastern Europe and MENA regions with full-scale HPP production capabilities for fresh food and beverage products.

Target Market and Positioning

Only Fresh targets:

• Urban health-conscious consumers
• Fitness enthusiasts and clean-label advocates
• Parents seeking preservative-free organic baby food
• Export buyers and private label retailers

Its strongest footholds are in Turkey, GCC countries, and Europe, particularly in high-end supermarkets, health food chains, and wellness cafés.

Financials and Market Reach

While exact revenue figures remain undisclosed, market data and distribution partnerships suggest:

• Annual production exceeding 5 million bottles
• Products sold across 10+ countries, including the UAE, Saudi Arabia, Germany, and Russia
• Partnerships with retail chains such as MacroCenter (Turkey) and Waitrose (Middle East)

Only Fresh is part of Turkey’s emerging health food economy and a key exporter in the premium juice category.

Shipment and Export Activity

Only Fresh maintains an integrated cold chain logistics network supporting fresh product export. Shipment highlights include:

• Certified cold-storage warehousing
• Direct export to GCC, CIS, and EU countries
• Certified under EU food safety, GCC standardization, and IFS logistics

The company regularly features in trade missions and fairs such as SIAL Middle East, WorldFood Istanbul, and BioFach Germany, solidifying its presence among international buyers.

Capabilities and Infrastructure

• Dedicated HPP plant using state-of-the-art Avure HPP systems
• Cold-pressed juicing line for fruits and vegetables
• Glass and PET packaging automation lines
• Own-label and private-label production capabilities
• R&D kitchen for innovation in wellness blends, smoothies, and kids’ nutrition

Their operational model emphasizes low-waste production, sustainability in sourcing, and continuous R&D for functional innovation.

Certifications and Compliance

Only Fresh holds multiple food safety and regulatory certifications:

• ISO 22000 and HACCP Certified
• HALAL Certification for all juice and baby food products
• EU Organic Certified baby food line
• IFS Logistics Certification for export readiness
• BPA-free and recyclable packaging initiatives

Their adherence to global safety and organic standards makes them an attractive partner for health-centric private label projects worldwide.

Customer Testimonials and Industry Recognition

“The cleanest, most vibrant juice line we’ve stocked—truly fresh and full of flavor.”
— Health Food Retail Buyer, UAE

“Only Fresh helped us launch our private label detox range successfully.”
— International Food Distributor, Germany

Their brand has been highlighted in food trade magazines and earned recognition in startup and innovation programs supporting clean food production in Turkey.

Achievements and Strategic Milestones

• First Turkish HPP-certified juice facility
• Exported over 2 million bottles internationally in 2023
• Launched “Only Fresh Kids” organic cold-pressed baby food line in 2022
• Developed 10+ SKUs of wellness beverages catering to immunity, detox, and energy
• Successfully launched the “Only Mezze” plant-based spread brand for the deli category

Only Fresh continues to push boundaries in health food manufacturing by combining scientific processing with natural ingredients, solidifying its place in the premium cold-pressed global market.