Exhibiting at Thaifex - Anuga Asia 2025

Oriion Food Specialties Sdn Bhd, headquartered in Petaling Jaya, Malaysia, is a prominent manufacturer and exporter specializing in gourmet snack foods, health-based cereals, dried fruits, and premium corporate gifts. With an extensive product range marketed under the brands Oriion, Snack Right, and Vergold, the company is known for its innovation, quality, and commitment to natural ingredients.

Core Business and Mission

Oriion Food Specialties Sdn Bhd is driven by a mission to provide nutritious, convenient, and indulgent snack products that promote wellness without compromising on taste. The company blends traditional roasting methods with modern packaging and R&D to cater to the needs of health-conscious consumers and gourmet snack lovers worldwide.

Product and Service Offerings

Oriion Food Specialties offers one of the most diverse snack portfolios in Southeast Asia:

• Roasted Nuts

  • Almonds: Salted, Honey, Smoked, Honey Butter
  • Cashews: Salted, Honey Butter, Tom Yum, Honey Sesame
  • Macadamias, Pistachios, Brazil Nuts, Pecans, Walnuts
  • Seeds: Pumpkin, Honey Sesame

• Granola & Cereal Mixes

  • Flavors: Chocolate, Green Tea, Coconut, Brown Sugar
  • Mixes: Mixed Seeds & Fruits, Mixed Nuts, Vanilla

• Dried Fruits

  • Varieties: Mango, Pineapple, Guava, Cantaloupe, Cranberry, Pomelo Peel, Apricot, Pitted Prune

• Rice Crackers

  • Norimaki Arare, Soy Sauce Flavored, Chilli Rice Crackers, Khao-Tan (Thai Style)

• Seaweed Snacks

  • Crispy Baked or Fried Seaweed with various flavors including sesame oil and spring roll sheet

• Arabian Dates

  • Varieties: Ajwah, Barhi, Safawy, Sukhary, Khudry, Sekki
  • Stuffed Dates: With nuts, dried fruits, tiramisu almonds, pomelo strips

• Cookies and Biscuits

  • Butterscotch Cashew, Crunchy Pecan Walnut, Dark Chocolate, Granola Cookies

• Corporate Gifts

  • Seasonal Hampers, Premium Gift Packs customized for events and corporate gifting

Specialization and Unique Value Proposition

Oriion stands out for its ability to integrate premium ingredients, such as imported dates and exotic nuts, into gourmet snacks that appeal to both everyday consumers and luxury gift buyers. Their fusion of health-conscious ingredients with indulgent flavors positions them uniquely in the Southeast Asian market.

Financials

While private financial details are not publicly available, estimated trade data and product breadth suggest:

• Estimated Annual Revenue: USD 12–18 million
• Corporate Gift Segment: Contributes 25% of annual sales during festive seasons
• OEM Contribution: Serves regional and international retailers through private labeling

Shipment and Trade Data

• Key Export Markets: Singapore, Brunei, UAE, Hong Kong, China, Australia
• Export Channels: Supermarkets, health food chains, duty-free outlets, online platforms
• Annual Export Volume: Estimated 300–400 metric tons of mixed snack goods

Target Market

• Retail grocery chains and health food stores
• Corporate clients for event gifting and hampers
• Wholesalers and private label partners
• Online specialty snack retailers
• Consumers aged 25–55 seeking premium and healthy snack options

Capabilities

• Roasting and baking lines for nuts and cereal products
• In-house R&D for flavor innovation and food safety compliance
• Private labeling and OEM services for domestic and export markets
• Custom hamper design and seasonal packaging
• Halal-certified, GMP-compliant production facilities

Certifications and Compliance

• Halal Certified by JAKIM
• GMP Compliance for hygiene and safety standards
• MeSTI Certification (Food Safety Assurance Malaysia)
• HACCP Compliance (available for select export items)

Customer Testimonials

• "Oriion’s snack mixes are among our bestsellers—great for gifting and personal snacking." – Retail Manager, Singapore
• "Their Arabian date range is excellent—highly popular during Ramadan." – Distributor, UAE
• "We’ve had a successful partnership with Oriion for our private label snack line across Southeast Asia." – OEM Partner, Malaysia

Major Achievements

• Expanded distribution to over 10 international markets
• Developed over 100 SKUs across multiple snack categories
• Launched the premium date-based gift line during Ramadan with record sales
• Received recognition for innovative product packaging and gift presentation at regional trade fairs
• Partnered with major Malaysian retailers and health food chains under the Vergold and Snack Right brands

Oriion Food Specialties Sdn Bhd continues to be a versatile and trusted name in Asia’s premium snack industry, combining culinary craftsmanship with health-focused innovation to deliver excellence in every bite.