Exhibiting at Thaifex - Anuga Asia 2025

P. Sang Udom Trading Co., Ltd. is one of Thailand’s most iconic confectionery manufacturers, best known for producing the beloved Hacks Candy. Headquartered in Bangkok, the company has built a robust international reputation over decades for crafting a diverse range of hard candies, toffees, sugar-free sweets, lollipops, and snacks that blend traditional flavors with global appeal.

Company Overview

Established with a mission to deliver high-quality, flavorful, and safe confectionery products, P. Sang Udom Trading has cemented its position as a trusted household name in Southeast Asia and beyond. The company manages the entire supply chain—from product innovation and manufacturing to packaging and global distribution—under stringent quality control systems.

Core Products and Brand Portfolio

The company’s wide-ranging product portfolio caters to varied demographics and markets. It includes:

• Hard Candies:

  • Hacks Candy: Herbal-flavored lozenges recognized across Asia for their soothing properties.
  • Yes! Natural Candy: Made with plant-based and herbal ingredients.
  • Muzt Sugarfree: Catering to the health-conscious consumer segment.
  • Morr Milk Candy: Rich and creamy treats for all age groups.
  • Crayon Shin Chan Candy: Licensed brand catering to children.

• Toffees and Lollipops:

  • Bensons Toffee: Classic, buttery toffees.
  • Zoda Stick: Colorful lollipops available in cola and sala flavors.

• Snacks:

  • Potato-based fried and baked snacks marketed under in-house sub-brands for regional sales.

Export and Market Reach

P. Sang Udom is one of the largest exporters of candy products from Thailand:

• Export footprint spans over 30 countries, with a strong presence in ASEAN, Middle East, Africa, and parts of Europe.
• Key export destinations include Malaysia, Indonesia, Saudi Arabia, South Africa, and the UK.
• Shipment data from global trade platforms indicates:
  • Over 2,500+ recorded international shipments in the last decade.
  • Average annual export value estimated at USD 5–7 million.
  • Leading SKUs in exports: Hacks Original, Muzt Sugarfree, Zoda Lollipops.

Manufacturing and Quality Standards

P. Sang Udom’s manufacturing facility in Bangkok operates with advanced food-grade machinery and packaging lines:

• ISO 22000 certified for food safety management.
• GMP and HACCP certified to maintain hygiene and quality standards.
• Daily production capacity of over 1 million candy units.
• R&D department focused on flavor innovation and dietary product development.

Certifications and Compliance

• ISO 22000: Food Safety Management System
• GMP (Good Manufacturing Practices)
• HACCP: Hazard Analysis and Critical Control Points
• Thai FDA-approved product lines for domestic and export markets.

These credentials ensure compliance with international buyers’ procurement policies and facilitate smooth cross-border trade.

Leadership and Contact

Under the strategic leadership of Ms. Phiyawan Sophachitvatana, the company continues to strengthen its export capabilities and brand visibility in new markets. The export and business development team is focused on forging B2B alliances with distributors, retail chains, and institutional buyers.

Digital and Marketing Presence

Although the company’s online engagement remains conservative, its website—hackscandy.com—provides comprehensive product information and export support. Branded videos and commercials available on YouTube showcase:

• Legacy marketing campaigns of Hacks Candy.
• Factory insights and hygienic production lines.
• New product launches and trade show participation.

Recognitions and Achievements

• Awarded “Top Thai Exporter” by Ministry of Commerce, Thailand (multiple years).
• Recognized by ThaiFDA and BOI for manufacturing excellence and export contribution.
• Participated in major trade fairs including:
  • THAIFEX – Anuga Asia
  • SIAL Middle East
  • Gulfood, Dubai

Customer Feedback and Market Position

P. Sang Udom enjoys:

• High brand loyalty in ASEAN countries.
• Recognition for consistently delivering value-for-money, safe, and nostalgic candy products.
• Favorable reviews on taste, shelf life, and packaging from global distributors and importers.

With its rich heritage, commitment to quality, and expanding product innovation pipeline, P. Sang Udom Trading Co., Ltd. remains a dominant force in Asia’s fast-moving confectionery segment, ready to scale new heights in global markets.