PACK'D Ltd, headquartered in Poole, United Kingdom, is an innovative health-focused food company specializing in frozen smoothie kits, frozen fruit, and superfood blends. Founded by Alexander Stewart, the brand was established with a mission to make nutrition easy, accessible, and uncompromising in quality. By combining the benefits of convenience with whole food integrity, PACK'D has created a niche in the health and wellness sector, particularly targeting time-conscious, health-driven consumers.
Core Business and Product Portfolio
PACK'D operates in the functional food segment with a range of frozen nutrition products designed to support energy, immunity, and overall wellness. The key offerings include:
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Frozen Smoothie Kits: Pre-portioned mixes of organic fruits and superfoods tailored for specific functional outcomes—Energy, Defence, Vitality, etc. Each pack contains frozen fruit and a sachet of organic superfood blends.
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Frozen Fruit Bags: 100% natural frozen fruits including mango, berries, pineapple, and acai—sourced globally and snap-frozen to preserve nutrients.
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Superfood Blends: Powders and sachets composed of ingredients such as maca, spirulina, chia seeds, and plant-based proteins for blending or direct consumption.
All PACK'D products are free from added sugars, preservatives, and artificial ingredients, aligning with clean label and plant-based trends.
Unique Selling Proposition and Innovation
PACK'D differentiates itself through:
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Functional Nutrition: Each product is backed by nutritional science and designed to deliver a specific benefit—such as Energy (with guarana and maca) or Defence (with baobab and vitamin C).
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Freezer-to-Blender Convenience: The company’s smoothie kits allow consumers to create café-quality smoothies at home in under a minute without prep or waste.
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Clean and Transparent Sourcing: PACK'D sources its ingredients from organic and sustainable farms, ensuring quality, traceability, and ethical supply chains.
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Certified Organic & B-Corp Pending: The brand maintains a strong commitment to sustainability and ethical business practices.
Market Reach and Retail Presence
PACK'D has built strong visibility across the UK and is rapidly expanding into international markets. As of 2024:
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UK Distribution: Available in over 2,000 retail locations, including Sainsbury’s, Ocado, Waitrose, Whole Foods Market UK, Planet Organic, and Amazon UK.
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Export Markets: Ireland, Germany, and other European countries through partnerships with online grocers and natural food retailers.
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E-commerce Sales: A direct-to-consumer (D2C) model through its official website and Amazon store allows subscription-based and one-time purchases.
Financial and Operational Growth
While PACK'D Ltd does not publicly disclose detailed financial statements, based on industry data and retail placement:
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Estimated annual revenue: Between £3M–£6M, with year-on-year growth driven by increasing demand for frozen functional foods.
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Funding: The company has received venture capital backing and secured multiple rounds of angel investment to support expansion and R&D.
Certifications and Quality Standards
PACK'D operates with a focus on quality assurance and regulatory compliance:
- Certified Organic by Soil Association (UK)
- Vegan and Vegetarian Approved
- HACCP Compliant Facilities
- Free from gluten, dairy, and artificial additives
These certifications ensure credibility with health-conscious consumers and open pathways to regulated international markets.
Logistics and Fulfillment Capabilities
PACK'D works with cold chain logistics partners to ensure nationwide frozen product delivery, maintaining nutrient integrity and shelf life. The company has invested in scalable cold storage infrastructure to support rapid growth in both B2B and D2C channels.
Digital and Community Engagement
PACK'D maintains a strong digital presence, using content marketing and social media to educate consumers about nutrition. Campaigns frequently feature:
- Recipes and wellness tips
- Collaborations with fitness influencers and nutritionists
- Challenges and subscription incentives
Recognition and Achievements
- Shortlisted in the Great British Entrepreneur Awards
- Featured in The Grocer, Women’s Health, Men’s Fitness, and BBC Good Food
- Recognized by Mintel as a leader in frozen health food innovation
PACK'D Ltd is redefining convenience in the health food market, offering high-impact nutrition with minimal effort. As health and wellness trends continue to dominate consumer preferences, the company is strategically positioned to expand its influence across Europe and beyond.