Pagariya Food Products Private Limited, operating under the flagship brand Kwality, is a leading manufacturer and exporter of breakfast cereals, masalas, instant mixes, and seasonings based in Bangalore, India. With over three decades of market presence, the company has established itself as a trusted household name in both domestic and international food markets.
Company Background and Core Business
Founded by Naresh Pagariya, Pagariya Food Products Pvt. Ltd. began as a modest food processing unit and has since grown into one of India’s respected FMCG players. The company is driven by a mission to provide nutritious, hygienic, and flavor-rich food products at affordable prices. Its brand “Kwality” is synonymous with taste and quality, especially among Indian consumers.
Over the years, Kwality has diversified into a wide portfolio encompassing ready-to-eat breakfast cereals, traditional masalas, health-based muesli, dessert mixes, and herbs—catering to evolving culinary preferences in India and abroad.
Product and Service Offerings
The company’s product categories include:
-
Breakfast Cereals
- Corn Flakes
- Choco Flakes
- Fruitrings
- Muesli (Turmeric Ginger Honey, Mixed Fruit, Crunchy Almond & Raisins)
-
Spices and Masalas
- Manchurian Masala
- Garam Masala
- Sambar Masala
- Pasta and Noodles Masalas
-
Instant Mixes
- Gulab Jamun Mix
- Dosa Mix
- Idli Mix
- Upma Mix
- Soup Mixes
-
Herbs and Seasonings
- Oregano
- Chilli Flakes
- Mixed Herbs
-
Dessert Mixes
These products are packaged for consumer convenience with high-grade, food-safe materials ensuring freshness and long shelf life.
Specialization and Unique Selling Proposition (USP)
Kwality’s USP lies in combining traditional Indian flavors with modern convenience. The brand emphasizes health-oriented products like muesli with turmeric and ginger—catering to wellness trends. The company's ability to maintain consistency in taste and quality across its extensive product line is driven by its in-house R&D and stringent quality checks.
Additionally, Kwality excels in:
- Affordable pricing strategies
- Customizable packaging for private label export clients
- Adaptability to regional taste preferences
Financial Strength
While the company’s detailed financials are private, industry estimates and business directories suggest:
- Annual revenue between INR 50-100 crores
- Sustained double-digit growth over the last five years, supported by the rising demand for packaged food in Tier 2 and Tier 3 cities
- Export revenues contribute an estimated 20–25% of the total turnover
Shipment Records
As per global export data platforms:
- Pagariya Food Products has completed over 800 international shipments in the past five years
- Major export destinations include USA, UAE, Singapore, Malaysia, and Kenya
- Popular exports: Gulab Jamun Mix, Sambar Masala, Muesli variants, and Instant Dosa Mix
Target Market
- Health-conscious families and working professionals seeking quick-cook meals
- Diaspora markets seeking authentic Indian flavors
- Retailers, supermarkets, and food distributors
- Institutional bulk buyers (hotels, airlines, caterers)
Kwality caters to both B2B and B2C segments, with strong penetration in modern trade outlets, general trade, and online marketplaces.
Capabilities
- Manufacturing: State-of-the-art facilities with automated processing lines
- Quality Control: In-house labs for ingredient and batch testing
- Private Labeling: Custom branding for export clients
- Packaging: Wide range from sachets to large bulk packs, designed for shelf appeal and preservation
Certifications and Compliance
- FSSAI Certified
- ISO 22000:2018 – Food Safety Management System
- HACCP Compliant
- Export Certification by APEDA and Spices Board of India
- FDA approvals for shipments to the USA
Customer Testimonials
Online platforms and B2B marketplaces feature high ratings for Kwality’s:
- Consistent taste
- Clean, attractive packaging
- High product availability
- Competitive pricing
Retail partners have praised their reliability and quick turnaround on large orders.
Major Achievements
- Awarded “Best Emerging FMCG Brand” by Indian Retail Awards (2019)
- Supplier to leading Indian supermarket chains including Reliance Fresh and Big Bazaar
- Expanded into 30+ international markets with private label contracts
- Over 2,000+ retail touchpoints across India and growing online presence
Pagariya Food Products Pvt. Ltd., through its Kwality brand, continues to thrive by fusing Indian culinary heritage with global quality standards, making it a formidable player in the packaged food segment both in India and overseas.
