Exhibiting at Thaifex - Anuga Asia 2025

Paiboon Products Co., Ltd., headquartered in Samut Sakhon, Thailand, is a well-established manufacturer and exporter specializing in a diverse range of snack foods including corn snacks, prawn crackers, wafers, biscuits, and cookies. The company is recognized for its robust manufacturing capacity, extensive product range, and strong export presence under multiple proprietary brands.

Company Background and Core Business

Founded by Paiboon Pattananitchakitkul, the company has evolved into a significant player in Thailand’s processed food and snack industry. With decades of operational experience, Paiboon Products Co., Ltd. caters to both domestic and international markets, consistently delivering products that balance traditional flavors with modern processing standards.

The company’s strategic location in Samut Sakhon enables access to efficient supply chain networks for both local sourcing and global distribution. Paiboon Products is a privately held business driven by a mission to create high-quality, value-for-money snack foods that resonate with consumers across cultures.

Product and Service Offerings

Paiboon Products' portfolio includes:

• Corn Snacks

  • Corn Chips
  • Corn Sticks

• Prawn Crackers

  • Shrimp-flavored extruded crackers in various sizes and spice levels

• Wafers

  • Wafer Plates (layered)
  • Wafer Sticks (filled with chocolate, vanilla, and strawberry)

• Biscuits

  • Cream-filled biscuits
  • Sandwich cookies
  • Assorted value packs

• Cookies

  • Classic butter cookies
  • Chocolate chip variants
  • Coconut flavored cookies

These products are sold under both the company’s own brands and through private-label agreements with international partners.

Specialization and Unique Selling Proposition (USP)

Paiboon Products stands out for its ability to deliver customized product solutions across a wide range of snack categories. The company offers:

• OEM manufacturing
• Private labeling
• Custom flavor development
• Flexible packaging formats

The firm is particularly known for its strong branding, offering globally recognized Thai snack brands such as Koong Luang, Fuchi, Zheetah, and Ping Ping, which are popular in Asian and Middle Eastern markets.

Financial Strength

Although Paiboon Products does not publicly disclose financials, its robust export activity and multi-brand product lines reflect a strong revenue stream. The company’s sustained visibility at global trade expos and B2B marketplaces like THAIFEX and SIAL indicates a healthy financial position supported by consistent market demand.

Shipment Records

Based on trade data:

• Over 1,000 documented international shipments in the past five years
• Key export markets include Vietnam, Philippines, Saudi Arabia, South Africa, and UAE
• Most frequently exported items include prawn crackers, corn sticks, and wafer rolls
• Distribution via containerized shipping and direct B2B channels

Target Market

• Supermarkets and convenience stores
• International importers and distributors of Asian snacks
• Duty-free and travel retail chains
• E-commerce platforms catering to Asian food lovers

The company targets both mass-market consumers and niche segments that favor Asian snacks globally.

Capabilities

• Automated production lines for extrusion, baking, and frying
• High-capacity warehousing for export handling
• R&D team for flavor innovation and product improvement
• Design services for private label branding and packaging

Certifications and Compliance

• FDA Thailand
• GMP (Good Manufacturing Practices)
• HACCP
• Halal Certification – for many of its snack lines
• Export certifications for key international markets including GCC and ASEAN countries

Customer Testimonials

Importers and distributors frequently highlight:

• High shelf stability and packaging quality
• Strong flavor profile aligned with regional preferences
• Efficient order processing and responsive export coordination

Online reviews and B2B platform ratings affirm repeat purchases due to product consistency and consumer acceptance.

Major Achievements

• Exported to over 30 countries worldwide
• Participated in major food expos including THAIFEX, Gulfood, and Anuga
• Developed multi-brand strategy successfully with over 8 active brands
• Recognized by the Thai Chamber of Commerce for excellence in SME food exports

Paiboon Products Co., Ltd. continues to build on its legacy of snack food manufacturing by combining traditional Thai flavors with global standards, positioning itself as a dependable partner in the international processed food sector.