Peace Oriental Teahouse Co., Ltd., headquartered in Bangkok, Thailand, is a modern tea company blending traditional East Asian tea practices with contemporary minimalism. Known for its curated tea offerings, artisanal beverages, and tranquil retail environments, Peace Oriental Teahouse has redefined the luxury tea experience for Thai urban consumers and global connoisseurs.
Brief History
Founded in the early 2010s by Theerachai Limpapaitoon, Peace Oriental Teahouse began as a vision to create a serene, high-quality tea destination that pays homage to Asian tea cultures. Its first location in Bangkok quickly garnered attention for its precision, aesthetic, and commitment to the purity of tea, laying the groundwork for a multi-location expansion across Thailand’s metropolitan areas.
Core Business
The company operates as both a teahouse and retailer, offering handcrafted tea-based drinks, desserts, and a refined selection of teaware. Peace Oriental Teahouse positions itself at the intersection of tea education, lifestyle retail, and premium culinary artistry.
Product and Service Offerings
Teas
- Japanese Teas: Matcha, Sencha, Houjicha, Genmaicha
- Chinese and Taiwanese Teas: Tieguanyin, Jinxuan
- Herbal and Floral Teas: Chrysanthemum, Osmanthus
Specialty Beverages
- Signature Drinks: Clear Matcha, Koicha Cream, Houjicha Latte
- Yogurt-Based: Pastel Yoghurt Honey, Jasmine & Chrysanthemum Fusions
Desserts
- Matcha Extremist Ice Cream
- Mocheezu (mochi & cheesecake fusion)
- Koicha Cream desserts
Teaware
- Traditional matcha tools (Chasen, Chashaku)
- Custom-made ceramic tea cups and trays
- Premium brewing accessories and boxed gift sets
Specialization and Core USP
Peace Oriental Teahouse distinguishes itself with:
- Farm-to-cup sourcing: Direct relationships with artisanal tea farms in Japan, China, and Taiwan
- Minimalist Zen design: Reflecting calmness and focus on tea ritual
- High-concentration matcha: Serving Koicha-grade matcha uncommon in mainstream markets
- Education-based service: Staff trained in traditional brewing techniques
Financials
While as a private company Peace Oriental Teahouse does not publish financial reports, industry estimates suggest:
- Annual Revenue Range: THB 50–70 million
- Growth Rate: 15–20% annually, driven by rising wellness trends and premium food interest in Bangkok
- Revenue Distribution: 65% from in-store sales, 20% online, 15% teaware and packaged tea retail
Shipment Data
Although primarily retail-based, the company has begun online international shipping for its tea and teaware products. Based on online export activity:
- Top International Buyers: Japan, Singapore, Hong Kong, USA
- Shipping Volume: Estimated 5,000–7,000 packages annually, primarily through direct-to-consumer channels
Target Market
- Urban Professionals: Seeking healthy, refined alternatives to coffee
- Tea Enthusiasts: Interested in ceremonial-grade matcha and single-origin teas
- Gifting Segment: Teaware and beverage sets for premium gifting
- Hospitality Partners: Boutique hotels and high-end restaurants
Capabilities
- Multi-location teahouse operations in premium Bangkok locations
- Direct importation and small-batch blending facility
- Online retail logistics for Thailand and selective international markets
- In-house design and packaging of exclusive teaware lines
Certifications and Compliance Records
- Thai FDA registration for all consumables
- HACCP compliance for tea preparation and packaging
- Customs-clearance systems for direct import/export
- Packaging sustainability standards for eco-conscious consumers
Customer Testimonials
Customer reviews highlight:
- Unique flavor profiles, especially high-concentration Koicha
- Unmatched service attention and tea knowledge from staff
- Relaxing store ambiance suitable for personal or business visits
- Stylish, durable teaware that complements the in-store experience
Major Achievements
- Featured in luxury lifestyle publications including GQ Thailand and Timeout Bangkok
- Recognized for Best Design in Food Retail by Thai Design Week
- Developed signature offerings like “Clear Matcha” that influenced regional tea competitors
- Over 80,000 social media followers across platforms
- Tea and teaware shipped to over 10 countries in 2023
Peace Oriental Teahouse Co., Ltd. continues to elevate tea culture in Southeast Asia, combining authentic brewing traditions with modern sensibilities to create a holistic and meditative customer journey.
