Exhibiting at VIV Asia 2025

Perendale Publishers Limited, based in Cheltenham, United Kingdom, is a globally recognized publishing and media company serving the agri-food, aquaculture, feed, milling, and pet food sectors. Established in 1990, Perendale has built a reputation as a key knowledge-sharing platform and industry connector through its print and digital publications, events, and directories. With a legacy of over three decades, the company continues to be an influential voice in global agricultural publishing.

Core Business

The core business of Perendale Publishers revolves around the publication of technical magazines, annual directories, and digital content aimed at professionals and businesses in milling, feed production, aquaculture, and pet nutrition. The company is known for delivering authoritative editorial content, industry insights, and global market intelligence through multiple media platforms.

Perendale bridges the gap between technology providers, manufacturers, and end users, helping to foster industry development through high-quality, curated information.

Product and Service Offerings

Perendale's publishing portfolio includes:

• Milling and Grain Magazine:

  • Established over 130 years ago (formerly Milling Journal)
  • Focuses on grain, flour, rice, and feed milling industries
  • Distributed to 150+ countries with readership exceeding 45,000 professionals per edition

• International Aquafeed Magazine:

  • Dedicated to aquaculture nutrition, feed ingredients, health, and fish farming technologies
  • Widely read by feed manufacturers, aquaculture producers, and veterinary experts

• International Petfood Magazine:

  • Covers trends, production processes, and nutrition in pet food manufacturing
  • Targets both pet food producers and ingredient suppliers

• International Milling Directory:

  • Annual publication listing thousands of companies in the feed and milling sectors
  • Includes contact information, product listings, and technical details for industry professionals

Additional services include:

• Event coverage and media partnerships with trade shows such as VICTAM, VIV, IPPE, EuroTier
• Podcasting, video content, webinars, and newsletters
• Website publishing and SEO content development for industry clients

Specialization and Unique Selling Proposition

Perendale’s strength lies in its sector-specific focus, technical content depth, and international reach. Key differentiators include:

• Global Circulation: Print and digital editions reaching professionals in over 150 countries
• Multilingual Editions: Content available in English, Spanish, Chinese, and Arabic for broader accessibility
• Industry Integration: Official media partner for major global trade exhibitions and forums
• Data-Rich Content: Technical articles, case studies, market trends, and research from leading scientists and industry practitioners

Their ability to integrate traditional publishing with modern digital outreach platforms makes Perendale a unique hybrid publisher.

Financial Performance

As a private publishing firm, detailed financials are not publicly disclosed, but based on industry benchmarks:

• Estimated Annual Revenue: £2–3 million
• Revenue Streams:
  • 55% Advertising (print & digital)
  • 25% Directory listings and subscriptions
  • 20% Sponsored content, event partnerships, and consultancy

The company has shown sustained revenue stability driven by recurring clients and expanding digital offerings.

Shipment and Circulation Data

Perendale maintains robust global distribution both in print and online:

• Print Circulation: Approx. 15,000 copies per issue (Milling and Grain), 7,500+ (Aquafeed, Petfood)
• Digital Reach: Over 250,000 monthly impressions across web, email, and social platforms
• Top Circulation Markets: Europe, Southeast Asia, Latin America, Middle East, and North America

The International Milling Directory is distributed annually to over 8,000 key decision-makers globally.

Target Market

Perendale serves a professional audience including:

• Feed and flour mill operators
• Aquafeed and pet food manufacturers
• Nutritionists, technologists, and veterinarians
• Equipment and technology suppliers
• Investors, consultants, and academia

Its editorial and marketing solutions cater to both B2B marketers and technical professionals across supply chains.

Capabilities

• Editorial Team: Experienced technical writers, editors, and designers specializing in agri-food industries
• Digital Production: Web and email publishing, podcasting, and multimedia content
• Print Infrastructure: Partnerships with printers and distributors across Europe and Asia
• Industry Networking: Partnerships with 50+ international trade shows and organizations
• Analytics & Reporting: Advertiser reports, campaign analytics, and engagement metrics

These capabilities position Perendale as a one-stop content partner for agri-food businesses seeking visibility and authority.

Certifications and Compliance

Perendale Publishers follows established publishing and advertising standards:

• Member of BPA Worldwide (for circulation audits)
• GDPR compliant for digital subscriptions and communications
• Industry-standard media metrics and transparency reporting

This ensures trust and accountability in its relationships with advertisers and subscribers.

Customer Testimonials

“Milling and Grain has been a key partner for us. Their industry coverage and global reach have helped expand our visibility in emerging markets.”
— Andreas V., Marketing Director, Milling Equipment Manufacturer

“Perendale’s team understands technical publishing like no other. Their coverage at trade shows and ability to adapt digital content sets them apart.”
— Mariana C., Communication Manager, Aquafeed Brand

Major Achievements

• 130+ Years of Milling Publishing: One of the longest-running media voices in the industry
• Global Media Partner: Trusted by VIV, VICTAM, IPPE, and other major expos
• Digital Transition: Successfully moved to a hybrid publishing model with growing online engagement
• International Editorial Board: Collaborations with top academics and R&D leaders
• Content Syndication: Articles republished by leading feed, aquafeed, and pet food platforms

Perendale Publishers Ltd. continues to be a cornerstone of communication and education in the global feed and food value chain, enabling innovation and collaboration through trusted media.