Exhibiting at Fi South America 2025

PF da Nina Nutrição Infantil Ltda is a pioneering Brazilian foodtech company focused exclusively on delivering healthy, nutritious, and developmentally appropriate meals for babies and toddlers. Based in São Paulo, PF da Nina has emerged as a trusted brand for parents seeking safe, natural, and convenient food options aligned with pediatric nutrition standards, especially for those practicing Baby-Led Weaning (BLW). ## Core Business and Operations Established to address the growing demand for nutritious and ready-to-eat infant meals, PF da Nina specializes in producing frozen baby foods that retain flavor, texture, and nutritional value. Its primary operation involves the preparation of small-batch, flash-frozen purées and soft solids made from fresh vegetables and fruits, free of preservatives, salt, added sugar, or artificial ingredients. The company's operations are entirely based in São Paulo, with a direct-to-consumer (D2C) model supported by an e-commerce platform and a cold-chain delivery infrastructure serving the entire Greater São Paulo area. All recipes are created with guidance from certified pediatric nutritionists and adhere to national food safety guidelines regulated by Brazil’s ANVISA. ## Product and Service Offerings PF da Nina offers a structured product catalog designed to support children through different stages of early development. Each product is offered in a frozen format for portion control and convenience. ### Key Product Categories: - BLW (Baby-Led Weaning) Packs: - Phase 1 and Phase 2 vegetable purées and steamed solids - Key ingredients include pumpkin, beetroot, carrot, green beans, sweet potato, and chayote - Designed for babies aged 6+ months - Avulsos (Single Items): - Sold as individual 40g cubes, ideal for mixing and matching - Meal Kits & Combos: - Weekly or monthly subscription boxes tailored by age group - Rotational menus to introduce diversity and allergens responsibly Products are sold online via pfdanina.com.br and are delivered in recyclable thermal packaging to ensure freshness. ## Specialisation and USP PF da Nina is among the first brands in Brazil to offer a frozen baby food service based on the Baby-Led Weaning (BLW) approach. Its key differentiators include: - Pediatrician-endorsed recipes - Stage-based developmental meals - Zero salt, zero sugar, zero preservatives - 100% natural, allergen-aware ingredients - Ready-to-eat frozen portions, reducing meal prep time for parents - BPA-free and eco-friendly packaging The company promotes food education for parents and collaborates with nutritionists to ensure babies are introduced to whole foods in safe and healthy ways. ## Financial and Market Insights While PF da Nina is a private company and does not disclose detailed financials, its rapid growth in São Paulo’s urban families and increasing social media engagement indicate a strong product-market fit. Key performance indicators include: - Estimated monthly order volume exceeding 1,500 deliveries - Year-over-year revenue growth estimated at 35–40% (2022–2024) - Presence in over 50 online retail health and parenting marketplaces - Instagram following of over 60,000 parents and caregivers The Brazilian baby food market is projected to grow by CAGR 7.5% through 2027, and PF da Nina is positioned well to capture a meaningful share of the BLW and frozen convenience segment. ## Export and Shipment Records As of 2024, PF da Nina operates exclusively within Brazil, with all distribution focused on the Greater São Paulo region. There are currently no records of export or international B2B distribution. Plans for future scalability include: - Regional franchise/licensing opportunities - Cold-chain logistics expansion to Rio de Janeiro and Brasília - White-label production for pediatric nutrition brands ## Target Market PF da Nina primarily targets: - Parents of infants aged 6 to 24 months - Pediatricians and nutritionists seeking dietary solutions for patients - Working parents who value healthy, time-saving meal prep - Daycare centers and early childhood institutions - Health-conscious families with food allergy concerns Secondary markets include postpartum support groups, parenting influencers, and retail health platforms focused on early childhood nutrition. ## Capabilities - In-house pediatric food R&D team - Commercial kitchen with cold-chain certification - Scalable frozen packaging line for portioned baby meals - Full-stack e-commerce platform for direct ordering and subscriptions - Delivery logistics team with eco-conscious transport methods ## Certifications and Compliance - Compliant with ANVISA (Agência Nacional de Vigilância Sanitária) food safety regulations - Allergen-safe production lines (soy, lactose, gluten-free) - BPA-free packaging materials - Recyclable and biodegradable delivery insulation - Nutrition labels based on Brazilian Pediatric Society guidelines ## Customer Testimonials PF da Nina receives overwhelmingly positive reviews from parents and health professionals across its digital platforms. Key points highlighted include ease of use, baby acceptance, taste quality, and nutritional transparency. Example: > “My daughter loves every cube. It’s so convenient and I feel confident knowing it’s designed for her age.” > – Parent review via Instagram > “A fantastic ally for pediatric care! A safe, practical way to ensure healthy food introduction.” > – Pediatric nutritionist on Facebook ## Major Achievements - First frozen baby food company in Brazil to focus on BLW principles - Delivered over 250,000 frozen meals since inception - Partnered with certified pediatric nutritionists for product formulation - Featured in Pais & Filhos and Crescer Magazine as a top parenting innovation - Finalist at the 2023 Brazil Food Innovation Awards in the category “Nutrition for Early Childhood” PF da Nina continues to redefine the standards for infant nutrition in Brazil by making fresh, age-appropriate meals accessible to all families. With its growing reputation and expanding operational model, the company is poised to scale nationally while maintaining its focus on health, sustainability, and child development.