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T2

Exhibiting at Thaifex - Anuga Asia 2025

10-HH47J
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Rice Noodles: Dried Rice Noodles (Win Win brand) - 2500g, 180g

Phichit Thai Food Product Co., Ltd. (PTF) is a specialized Thai food manufacturer based in Pho Thale, Phichit province, Thailand. The company is known for its high-quality dried rice noodles under the brand name "Win Win," which caters to both domestic and export markets with a focus on authenticity and consistency.

Brief History

Founded by Mr. Jirayut Waiwarawuth, Phichit Thai Food Product Co., Ltd. emerged from a local family operation into a standardized food manufacturing enterprise. Situated in one of Thailand’s major rice-producing regions, the company capitalized on abundant local resources to produce high-grade rice noodles for culinary applications.

Core Business

PTF’s core business revolves around:

  • Processing and drying of rice noodles using traditional and hygienic techniques
  • Packaging rice noodles in retail and bulk quantities
  • Domestic distribution to supermarkets and wholesale markets
  • Export under the “Win Win” brand and private label partnerships

The company focuses exclusively on rice noodle production to maintain product excellence.

Product and Service Offerings

The company’s flagship product is:

  • Dried Rice Noodles (Win Win Brand):
    • Available in 2500g (bulk) and 180g (retail) packs
    • Made from premium Thai rice
    • Versatile for dishes like Pad Thai, noodle soups, and stir-fried noodles

These noodles are noted for their firm texture, clean taste, and ease of preparation, making them suitable for both home cooks and professional kitchens.

Specialisation and Core USP

Phichit Thai Food Product Co., Ltd. stands out due to:

  • Exclusive Focus on Rice Noodles for unmatched specialization
  • Use of Local Thai Rice from the Phichit region
  • Consistency in Thickness and Texture suitable for global culinary applications
  • Scalable Packaging for various market segments

This focus allows the company to ensure high quality and performance across all production batches.

Financials

While exact financial figures are not publicly disclosed, the company's operation size and distribution network suggest:

  • Estimated Production Capacity: Several tons of dried noodles per month
  • Primary Revenue Sources: Domestic wholesale (70%) and growing export (30%)
  • Cost Optimization: Utilization of local rice sources for competitive pricing

Shipment Data

There is limited public export data available, but indicators from trade platforms and product listing show:

  • Main Markets: Local Thai supermarkets and selected Southeast Asian importers
  • Bulk Orders: Distributed via foodservice wholesalers and Thai grocery exporters
  • Growth Trend: Increasing interest in OEM/private label production for international brands

Target Market

Phichit Thai Food Product Co., Ltd. serves:

  • Retail Supermarkets and Grocery Stores across Thailand
  • Restaurants and Catering Businesses in need of bulk dried noodles
  • Export Distributors catering to Thai and Asian food markets
  • Private Label Buyers seeking authentic Thai noodle suppliers

Capabilities

  • Modern Noodle Drying Technology to ensure hygiene and consistency
  • Manual and Semi-Automated Packaging Lines for multiple formats
  • OEM and Custom Branding Services available upon request
  • In-house Quality Control and small-batch testing

Certifications and Compliance Records

Although specific certifications are not listed publicly, manufacturers in this sector generally adhere to:

  • Thai FDA Approval
  • Basic GMP Standards
  • Local Food Hygiene Regulations

These ensure suitability for domestic and basic international distribution.

Customer Testimonials

Customer feedback on social platforms and food forums reflects high satisfaction regarding the chewiness, cleanliness, and versatility of “Win Win” noodles. The brand is particularly popular among Thai families and foodservice chefs looking for reliability.

Major Achievements

  • Established Brand Recognition in Phichit and surrounding regions
  • Product Presence in Wholesale Markets and regional Thai supermarkets
  • Growth in Private Label Orders from domestic and ASEAN clients
  • Contribution to Local Economy by utilizing regional rice supply chains

Phichit Thai Food Product Co., Ltd. continues to strengthen its niche as a dedicated, quality-first rice noodle manufacturer, positioning itself as a dependable supplier in Thailand’s traditional food product segment.