Phongchitt Co., Ltd., headquartered in Bangkok, Thailand, is a well-established confectionery manufacturer specializing in gelatin-based gummy candies. With its flagship brand "Jolly Bear," the company has carved out a niche in the Southeast Asian sweets market through innovation, quality, and flavorful variety in its fruit-based candy offerings.
Brief History
Founded by Ms. Somjit Chaopradit, Phongchitt Co., Ltd. has grown from a domestic candy producer into a regional supplier of gelatin-based confectionery. The company has maintained a singular focus on gummy candy production, allowing it to refine its recipes, packaging, and production methods to meet international standards and market demands.
Core Business
Phongchitt's primary business involves the manufacturing and distribution of gelatin-based gummy candies. Its operations encompass:
- In-house production of gummy and jelly candies
- Flavor development and product customization
- Domestic and international distribution under the Jolly Bear brand
- Private label manufacturing for regional retailers
With modern equipment and flavor science, Phongchitt has managed to achieve consistent product quality while scaling production for wider distribution.
Product and Service Offerings
Phongchitt offers a vibrant range of gelatin-based confectionery, including:
-
Gummy Candies:
- Jolly Bear Assorted Fruit Flavored Bear Shaped Gummy Candy (25g)
- Jolly Frutti Assorted Fruitti Flavored Bottle Shaped Gummy Candy (42g)
- Jolly Cola Flavored Bottle Shaped Gummy Candy (25g)
-
Fruit-Flavored Jellies:
- Jolly Bear Apple Flavored Bear Shaped Gummy Candy (42g)
- Jolly Bear Strawberry Flavored Bear Shaped Gummy Candy (42g)
Each product is packaged in small, brightly colored retail packs ideal for individual consumption, impulse buying, and children-focused marketing.
Specialisation and Core USP
Phongchitt’s key differentiators include:
- Specialization in Gelatin-Based Confectionery: Deep expertise in texture and flavor engineering for chewy candies
- Flavor Diversity and Customization: Offering a variety of fruity and cola-based tastes
- Creative Packaging Designs: Kid-friendly shapes (bears, bottles) that enhance appeal
- Consistent Quality and Shelf-Stability: Ideal for retail and export
Financials
Although Phongchitt does not disclose specific financial data, industry benchmarks suggest:
- Annual Production Capacity: Several million gummy packs annually
- Revenue Streams: Primarily domestic Thai market and regional exports
- Distribution: Retail outlets, convenience stores, and wholesale candy distributors
The company has maintained consistent year-over-year growth through expanding product lines and targeted marketing.
Shipment Data
Based on trade insights:
- Key Distribution Markets: Thailand, Cambodia, Vietnam, Myanmar
- Popular Export SKUs: Jolly Bear Assorted Fruit Gummies, Jolly Cola Gummies
- Shipping Format: Carton-packed retail pouches, shelf-ready formats
Phongchitt’s products are favored in convenience stores and candy kiosks throughout Southeast Asia.
Target Market
The company caters to:
- Retail Consumers and Families
- Children and Teenagers
- Candy and Confectionery Retailers
- Distributors and Wholesalers in ASEAN Countries
The Jolly Bear brand resonates well with schoolchildren and young consumers due to its flavor profile and branding.
Capabilities
- State-of-the-Art Candy Processing Equipment
- In-House Flavor and Product Development
- Flexible Packaging Options including private label formats
- Compliance with Thai Food Safety Regulations
Certifications and Compliance Records
Phongchitt Co., Ltd. complies with:
- Thai FDA Food Production Regulations
- Good Manufacturing Practice (GMP)
- Product Labeling Standards suitable for export in ASEAN
These ensure consistent quality and regulatory compliance in both domestic and international markets.
Customer Testimonials
While formal testimonials are limited, Phongchitt's Jolly Bear line is well-received among children and parents for its appealing flavors, softness, and fun shapes. Retailers note strong shelf turnover and visual appeal.
Major Achievements
- Successful Launch of Jolly Bear Brand across Thailand
- Recognition in Regional Candy Markets for gelatin gummy expertise
- Expanded Flavor Line and Packaging Formats
- Increased Private Label Requests from neighboring countries
Phongchitt Co., Ltd. remains committed to sweetening everyday moments with flavorful, fun, and high-quality gummy candies that delight consumers across Asia.
