Exhibiting at Thaifex - Anuga Asia 2025

Warichfoods Co., Ltd., headquartered in Bangkok, Thailand, is an innovative food manufacturing company known for its health-oriented snack products. The company operates under the brand “Warich” and has built a strong reputation for leveraging local Thai ingredients to create premium snacks tailored for modern, health-conscious consumers.

Company Background and History

Founded by Thananch Thanatavee, Warichfoods Co., Ltd. was established to offer nutritious and convenient snack alternatives in a market saturated with high-sugar, low-nutrient products. The company has evolved with a commitment to using sustainably sourced ingredients while integrating modern food science into traditional Thai flavors. Its flagship products, such as Banana POP and mango-based protein snacks, exemplify this blend of health, innovation, and cultural identity.

Core Business and Offerings

Warichfoods specializes in:

• Banana POP: A crunchy, oven-baked banana snack designed to be high in fiber, low in fat, and free from preservatives. This product has gained popularity for its clean label and guilt-free snack appeal.
• Mango-Based Protein Snacks: A newer addition to the portfolio, this product offers a fusion of tropical mango flavor and plant-based protein content, catering to fitness and health-conscious markets.

The company’s product line focuses on gluten-free, high-fiber, and plant-based categories, appealing to consumers seeking functional snacks with real ingredient benefits.

Specialization and Unique Selling Proposition

Warichfoods Co., Ltd. differentiates itself through:

• Utilization of native Thai agricultural produce such as bananas and mangoes.
• Minimal processing and baking techniques that preserve nutritional content.
• Brand storytelling focused on sustainability, clean eating, and Thai cultural values.
• Packaging that is both modern and environmentally conscious.

Banana POP, for instance, is promoted as a smart snack alternative with low GI, making it suitable for children, diabetics, and athletes alike.

Financial Performance

Although specific revenue figures are undisclosed, Warichfoods' increasing market presence, robust social media engagement, and regular participation in food expos indicate growing financial stability and expansion. Its successful entry into premium retail channels in Thailand and interest from international buyers suggest upward financial trends.

Export and Shipment Records

Warichfoods has begun exploring international markets, particularly through:

• Participation in regional trade fairs and export facilitation programs.
• E-commerce partnerships and global distributor inquiries via their website.

Although major export volumes are still in the early stage, product visibility on platforms serving Southeast Asian and Middle Eastern markets has begun to emerge. Shipment data is limited on platforms like ImportYeti or TradeMo but shows signs of occasional small-batch exports.

Target Market

The company targets:

• Health-conscious millennials and Gen Z consumers.
• Fitness and wellness enthusiasts looking for protein-rich and natural snacks.
• Retailers and distributors focused on premium and functional food segments.
• Export buyers from regions with growing interest in Southeast Asian health foods.

The TikTok and Facebook presence further amplifies outreach to younger digital-native consumers.

Capabilities

Warichfoods Co., Ltd. boasts:

• A state-of-the-art baking facility in Bangkok.
• R&D capabilities focused on plant-based protein innovation.
• In-house branding and digital marketing teams.
• Flexibility in production runs for both retail and B2B/OEM clients.

Their facilities emphasize quality, hygiene, and scalability to meet international standards.

Certifications and Compliance

While the company follows local Thai FDA regulations, efforts are underway to secure additional international certifications such as:

• HACCP and ISO 22000 for food safety.
• Vegan and gluten-free labels for specific product lines.

This initiative aligns with the company’s global expansion strategy and growing demand for traceable, compliant food products.

Customer Testimonials

Consumer feedback highlights:

• “Great taste with no guilt – my favorite work snack.” – Online reviewer via Facebook.
• “Banana POP is the only snack I can eat after the gym without regrets.” – Fitness influencer testimonial on TikTok.

The products consistently receive praise for taste, packaging, and health benefits.

Major Achievements

• Launch of Banana POP as a market disruptor in the Thai health snack category.
• Gained shelf space in premium organic and health food retailers in Bangkok.
• Featured in Thai trade showcases and food innovation forums.
• Rapid growth on social media platforms with influencer-backed campaigns.

Warichfoods Co., Ltd. exemplifies a modern Thai food brand that marries tradition, nutrition, and consumer lifestyle trends. Through its commitment to natural ingredients, product innovation, and digital branding, the company continues to lead Thailand’s emerging health snack segment.