Exhibiting at IFEX Philippines 2025

Founded in Dolores, Quezon, Philippines, the Pinagdanlayan Rural Improvement Club Multi-Purpose Cooperative (PRIC-MPC) has emerged as a vital pillar in the agrarian reform and cooperative sector. Registered under the Cooperative Development Authority in 2001, PRIC-MPC operates not just as a business entity, but as a community-centric organization dedicated to uplifting the socio-economic well-being of its members and the surrounding communities.

Core Business

PRIC-MPC functions as a multi-purpose cooperative, providing a broad spectrum of services and products. Its diversified portfolio includes food and non-food product manufacturing, financial services, and retail operations. The cooperative integrates agrarian reform initiatives with local enterprise development, especially in the value-added processing of indigenous agricultural products.

Product and Service Offerings

Food & Beverage Products

• Powdered Ginger Tea (Instant Salabat)
• Turmeric Brew
• Ginger-Turmeric Brew
• Ginger-Oregano Brew
• Ginger-Moringa Brew
• Ginger-Honey Brew

These products are all derived from locally grown ginger and other medicinal herbs, processed and packaged by cooperative members, supporting inclusive local agribusiness.

Non-Food Products

• Ginger Massage Oil
• Dishwashing Liquid

These herbal-based non-food items expand their product line while maintaining a focus on health and sustainability.

Services and Financial Operations

• Microfinance (Re-lending and Savings)
• Catering Services
• Consumer Store
• Rental Services (e.g., function hall and equipment)

Specialization and Unique Strengths

PRIC-MPC's unique strength lies in its integration of women-led agrarian reform beneficiary households into the cooperative’s operations, making it both a social and economic enterprise. It has specialized in ginger-based health products, tapping into both local and export markets.

Financial Overview

According to the Cooperative Development Authority and field studies:

• PRIC-MPC has grown its asset base from under ₱100,000 in 2001 to over ₱10 million as of the most recent reporting cycle.
• In 2022, its revenues from ginger-based product lines accounted for more than 60% of its total cooperative income.
• It has a loan repayment rate of over 95%, showcasing high credit discipline among its members.

Shipment and Export Records

From trade databases and cooperative export documents:

• PRIC-MPC has exported over 15,000 units of powdered salabat and turmeric-based beverages since 2020.
• Its products have reached markets in the U.S., Canada, and select Middle Eastern countries through government-supported trade initiatives.
• Participated in IFEX Philippines and DTI's OTOP NextGen program, receiving trade facilitation for export readiness.

Target Market

• Health-conscious consumers seeking organic, herbal products.
• Retail distributors focusing on natural food and wellness categories.
• Export buyers of Philippine-made health beverages.
• Local households and institutional clients availing cooperative services.

Capabilities

• In-house processing facility with semi-automated packaging systems.
• Herbal formulation expertise, particularly in blending medicinal herbs with consumer-grade flavor profiles.
• FDA Licensed and compliant with local food safety standards.
• Trained workforce of over 100 cooperative members, with active women participation above 70%.

Certifications and Compliance

• FDA Certification for processed food and beverages
• DOLE Accreditation for fair labor practices
• CDA Registration as a Multi-Purpose Cooperative
• Recipient of the Kabalikat Award from TESDA for community training and livelihood development

Customer Testimonials

“PRIC-MPC’s Ginger Brew is now a staple in our wellness section. Our customers love the natural taste and health benefits.”
— Wellness Grocer, Quezon City

“It’s not just the product, it’s the story behind it. Knowing it empowers rural women makes it even more worth supporting.”
— Trade Buyer at IFEX Philippines

Major Achievements

• Awarded Best Performing ARB Organization in Region IV-A by the Department of Agrarian Reform (DAR)
• Finalist in the OTOP NextGen Regional Showcase for value-added products
• Successfully implemented community health advocacy with support from TESDA and DOH
• Produced the official salabat drink for relief efforts during the COVID-19 pandemic in Quezon

By staying true to its cooperative roots while advancing product quality and export reach, PRIC-MPC stands as a benchmark in combining social enterprise with commercially viable rural development.