Product Offerings
Products:
Coffee Products: Pre-packaged Coffee Beans, Ground Coffee, Instant Coffee
Beverages: Bottled Coffee Drinks, Ready-to-Drink Beverages
Merchandise: Coffee Mugs, Brewing Equipment, Accessories
Pingdingshan Yanhe Xiaohei Coffee Co., Ltd. is a China Mainland-based company specializing in the production, retail, and wholesale of coffee and coffee-related products. Operating under the brand name Xiaohei Coffee (小黑咖啡), the company has been growing its presence within the domestic specialty coffee sector, particularly in central China.
Brief History
Founded in Pingdingshan, Henan Province, Pingdingshan Yanhe Xiaohei Coffee Co., Ltd. was established to serve the increasing demand for premium coffee experiences in China's emerging urban centers. The company has positioned itself as a local brand with an emphasis on quality, branding, and lifestyle integration around coffee culture.
Core Business
The company operates across three primary verticals:
- Production and packaging of roasted and ground coffee
- Retail sales through physical stores and online platforms
- Wholesale distribution to cafes, restaurants, and lifestyle retailers
Product and Service Offerings
Coffee Products
- Pre-packaged Coffee Beans: Single-origin and blended offerings
- Ground Coffee: For drip, French press, and pour-over applications
- Instant Coffee: Convenient, travel-ready formats
Beverages
- Bottled Coffee Drinks: RTD (Ready-to-Drink) cold brew and flavored options
- Specialty Coffee Beverages: Seasonal drinks and espresso-based products at branded outlets
Merchandise
- Coffee Mugs and Cups: Branded drinkware for retail and promotional use
- Brewing Equipment: Basic home brewing tools including pour-over kits and grinders
- Accessories: Tote bags, pins, and lifestyle items targeting coffee enthusiasts
Specialisation and Core USP
Xiaohei Coffee's core strengths include:
- Brand Localization: Designed to resonate with Chinese youth culture and urban professionals
- Flexible Distribution: Emphasis on digital retail through WeChat, Tmall, and Douyin
- Customer Engagement: Socially driven branding, local pop-up events, and barista training sessions
Financials
There are no publicly available financial records for the company. However, its active e-commerce presence and local store network indicate steady revenue generation through diversified sales channels.
Shipment Data
Xiaohei Coffee currently operates within domestic borders, with:
- No confirmed international exports
- Wholesale distribution across Henan and neighboring provinces
- Regional shipping partnerships for fulfillment of online orders
Target Market
The brand primarily targets:
- Urban youth and millennial consumers
- Office workers and students in 2nd and 3rd tier cities
- Cafes and retailers seeking local, culturally attuned coffee brands
Its marketing strategy aligns with the emerging lifestyle coffee culture in inland Chinese cities.
Capabilities
- In-house roasting and flavor profiling
- Custom packaging and private labeling
- Online marketing and community management
- Pop-up store and event marketing activation
Certifications and Compliance Records
The company is presumed to comply with:
- China’s National Food Safety Standards
- QS Certification for food production
- Local business and health safety regulations
No international food safety certifications were found in the public domain.
Customer Testimonials
Customer reviews are typically found on local Chinese e-commerce platforms. Feedback highlights:
- Smooth, balanced flavors
- Appealing packaging
- Quick order fulfillment
The brand enjoys positive sentiment among its growing customer base, especially among new coffee drinkers and trend-driven consumers.
Major Achievements
- Successfully built Xiaohei Coffee as a regional brand with strong local identity
- Partnered with cafes and coworking spaces for on-site branding and sales
- Launched seasonal campaigns that gained traction on social media platforms like Xiaohongshu and Douyin
Pingdingshan Yanhe Xiaohei Coffee Co., Ltd. is a notable example of China’s evolving coffee landscape, where local companies are rising to meet growing domestic demand with creativity, quality, and cultural alignment.