Exhibiting at HOTELEX Shanghai 2025

Hebei Hongkun Food Co., Ltd., located in Baoding, Hebei Province, China, is a vertically integrated manufacturer and exporter of coffee products, tea products, and coffee-related equipment. With a comprehensive portfolio that spans from raw bean sourcing to high-end brewing accessories, the company serves as a key player in China's growing specialty beverage industry.

Company Overview and Background

Founded with a vision to bring premium coffee experiences to both domestic and international consumers, Hebei Hongkun Food Co., Ltd. operates under two flagship brands—GUOPLUS and MWFSTAR. The company combines advanced processing technology with international flavor trends to cater to the evolving tastes of the global coffee and tea market.

Located in Hebei, a region with increasing access to national logistics networks and supply chain resources, Hongkun leverages its strategic position to distribute products efficiently across China and to overseas markets.

Product Portfolio

Hongkun offers a diversified range of products across several categories:

• Coffee Products:

  • Roasted Coffee Beans
  • Ground Coffee
  • Drip Bag Coffee and Triangular Coffee Bags
  • Instant Coffee (including freeze-dried)
  • Canned Coffee and Coffee Capsules

• Tea Products:

  • Bagged Tea including black, green, and herbal varieties

• Coffee Accessories and Equipment:

  • Coffee Machines
  • Coffee Grinders
  • Coffee Kettles and Pour-over Gear
  • Reusable and Disposable Coffee Filters
  • Custom Branded Tumblers, Cups, and Porcelain Saucers

These offerings position Hongkun as a complete solutions provider for both individual consumers and commercial buyers such as cafés, hotels, and offices.

Unique Selling Proposition (USP)

Hebei Hongkun’s competitive edge is defined by:

• One-stop service from product design, formulation, and packaging to export logistics
• Custom OEM/ODM capabilities for brand partners worldwide
• High standard production with traceable quality systems
• Integration of modern convenience with traditional brewing authenticity

Manufacturing Capabilities and Compliance

Hongkun’s facilities are equipped with:

• Automatic roasting and packaging lines
• Nitrogen flushing systems to preserve freshness in coffee bags and capsules
• Quality labs to test taste, aroma, and chemical residues

Their manufacturing practices comply with:

• ISO9001 Quality Management Systems
• HACCP Food Safety Certification
• Product-specific approvals for EU, U.S., and Japanese markets, including food-grade packaging standards

These certifications allow Hongkun to maintain a presence in premium export markets.

Market Reach and Financial Insights

Although specific revenue data is undisclosed, industry sources and trade records indicate:

• Annual exports exceeding USD 5 million
• Major distribution in Southeast Asia, Europe, and North America
• Strong domestic penetration via Chinese e-commerce platforms such as JD.com and Tmall
• Collaborations with coffee shop chains, hospitality brands, and retailers

Hongkun capitalizes on China's rapidly growing coffee consumption trend, which has shown double-digit growth in urban demand since 2018.

Brands and Retail Strategy

The company markets products under the GUOPLUS and MWFSTAR brands:

• GUOPLUS: Focuses on modern, youthful coffee drinkers seeking quality and aesthetics
• MWFSTAR: Emphasizes barista-level tools and accessories for home and commercial use

These brands are strategically placed across B2B marketplaces, retail outlets, and social commerce platforms, driving brand recognition and customer loyalty.

Customer Segments and Use Cases

Hebei Hongkun serves:

• Retail consumers through branded packaging and gift sets
• Cafés and hotels with bulk coffee and equipment supply
• OEM clients looking for white-label production
• Corporate buyers sourcing coffee solutions for workplace amenities

Its drip bags and instant coffee lines are especially popular for travel, gifting, and convenience retail.

Strategic Developments and Growth Opportunities

• Expansion of product line into functional coffees (with collagen, probiotics, etc.)
• Increased investment in cold brew technologies and ready-to-drink beverages
• Development of sustainable packaging and carbon-reduction initiatives

Summary

Hebei Hongkun Food Co., Ltd. is a leading force in China's beverage manufacturing industry, combining global sourcing, modern processing, and market-specific branding to deliver high-quality coffee and tea products. With extensive production capabilities and a strong export orientation, the company is poised to become a globally recognized name in the premium coffee sector.