Exhibiting at Thaifex - Anuga Asia 2025

Piromporn Agriculture Co., Ltd., operating under the popular consumer brand ZAB MIKE, is a premier Thai manufacturer and exporter of authentic Isaan-style fermented fish sauces and regional specialty foods. Based in Bangkok’s Lat Phrao district, the company has carved out a niche in traditional, clean-label Thai cuisine products targeted at both local and international consumers with a taste for regional authenticity.

Core Business

The company specializes in the production and export of fermented fish sauces, freeze-dried Thai ready meals, and canned Isaan-style dipping sauces and condiments. Through modern packaging technologies and strict food safety practices, Piromporn Agriculture ensures that the unique flavors of Northeastern Thai cuisine are preserved and made export-compliant for global distribution.

Product and Service Offerings

Piromporn Agriculture’s flagship products include:

• Fermented Fish Sauce:

  • Papaya Salad Formula
  • All-purpose Thai Cooking Formula
  • Export Formula (milder taste)
  • Intense Aroma Formula (traditional Isaan profile)

• Freeze-Dried Ready-to-Eat Packs:

  • Pon Pla (Thai-style fermented fish dipping sauce)
  • Spicy Mushroom Soup
  • Steamed Tuna with Curry Paste

• Canned Goods & Condiments:

  • Suki Chili Dip Sauce
  • Concentrated Tamarind Paste
  • Steamed Tuna with Curry Paste

All products are Halal-certified and available in both retail and institutional formats, tailored for ethnic grocery chains, supermarkets, and foodservice operators.

Specialization and Core USP

ZAB MIKE products stand out due to:

• Authentic Isaan culinary formulas, deeply rooted in Thai northeastern traditions.
• Shelf-stable and export-ready fermented fish products made using clean-label ingredients.
• Strong branding and consumer engagement in both domestic and international Thai food markets.
• Flexible OEM and private labeling capabilities for international food distributors.

Financial Strength

Although privately owned and not publicly listed, Piromporn Agriculture Co., Ltd. has expanded its retail distribution and e-commerce footprint across Southeast Asia. Industry observers estimate annual revenues between USD 2–5 million, driven by rising interest in regional Thai flavors and increased international exports.

International Shipment Records

Based on market intelligence and export directories:

• Primary Export Markets: United States, Canada, Japan, South Korea, Australia, and EU member states.
• Top Exported Items: Export Formula fermented fish sauce, tamarind paste, and freeze-dried mushroom soup.
• Export Mode: Mixed containers in shelf-stable packaging suitable for both retail and HORECA use.

The company’s participation in Thai trade fairs and international expos has supported its growing export volumes and brand visibility.

Target Market

Piromporn Agriculture serves:

• Ethnic grocery distributors
• Online specialty food retailers
• Asian restaurant suppliers
• Importers focused on authentic regional cuisines

The products appeal to both Thai diaspora and global consumers interested in bold, fermented flavor profiles.

Capabilities

• Modern production facility with pasteurization and sterilization equipment
• Freeze-drying technology to preserve traditional flavors with long shelf life
• Custom recipe and OEM development services
• Multi-lingual labeling and export certification support

Certifications and Compliance

Piromporn Agriculture adheres to Thai FDA guidelines and international food safety norms. Their facilities and products are certified by:

• Halal Thailand Certification
• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)

These standards ensure safe and consistent product quality for export markets.

Customer Testimonials

The ZAB MIKE brand enjoys strong customer loyalty across e-commerce platforms and social media, where users praise the bold, traditional taste and convenience of its products. International buyers note the appeal of freeze-dried and canned items for ethnic shelf sections.

Major Achievements

• Launched a wide portfolio of Isaan fermented fish sauces under the ZAB MIKE brand.
• Successfully introduced freeze-dried Isaan cuisine to international markets.
• Partnered with international distributors and participated in global Thai food exhibitions.
• Released a comprehensive bilingual product catalogue for global buyers.

Piromporn Agriculture Co., Ltd. continues to bring the rich culinary heritage of Thailand’s northeast to the world with high-quality, export-compliant food innovations that deliver bold flavors and authentic experiences.