Exhibiting at Anuga Select Brazil 2025

Pitú, based in Vitória de Santo Antão, Pernambuco, Brazil, is an iconic brand and one of the largest producers and exporters of cachaça in the world. Founded in 1938, Pitú has built a strong legacy as a symbol of Brazilian culture and the national spirit of Brazil—cachaça. With a portfolio of high-quality products and a robust global distribution network, Pitú continues to lead the market by combining tradition, innovation, and global reach.

Core Business and Product Offerings

Pitú’s product portfolio spans various categories of cachaça and ready-to-drink beverages:

• Cachaça

  • Pitú Silver (Tradicional): The flagship product, ideal for classic cocktails like Caipirinha.
  • Pitú Gold: Aged cachaça offering complex flavor notes.
  • Pitú Vitoriosa: Premium aged cachaça, matured in oak barrels for up to 5 years.

• Ready-to-Drink Cocktails (RTDs)

  • Pitú ICE Limão
  • Pitú ICE Abacaxi e Coco

• Flavored Cachaças

  • Pitú Limão (Lemon)
  • Pitú Mel e Limão (Honey and Lemon)

• Other Beverages

  • Pitú-Cola

Pitú products are available in various packaging formats, including bottles, cans, and bulk containers, catering to both retail and horeca (hotel, restaurant, and catering) sectors.

Specialization and Unique Selling Proposition (USP)

Pitú’s competitive edge stems from:

• Heritage and Brand Equity: With over 85 years of history, Pitú is a household name in Brazil and recognized internationally as an authentic Brazilian cachaça.
• Export Leadership: Pitú is the largest cachaça exporter in Brazil, with products available in over 50 countries, including the USA, Germany, and Portugal.
• Production Capacity: Annual production exceeds 90 million liters of cachaça, solidifying Pitú’s position as a market leader.
• Quality Assurance: Combines traditional sugarcane fermentation and distillation methods with modern bottling facilities, ensuring consistent quality and compliance with international standards.
• Brand Activation: Engages in vibrant marketing campaigns such as “Viva a Resenha”, positioning cachaça as a fun, youthful, and sociable drink for various occasions.

Financial and Shipment Insights

According to industry reports and export data:

• Pitú accounts for approximately 30% of Brazil’s total cachaça exports by volume.
• The company’s annual export revenue is estimated to exceed USD 20 million, with Germany as the largest export market, followed by the USA and Portugal.
• Pitú has seen a 15% year-on-year growth in international sales, driven by the rising global demand for premium spirits and the popularity of Brazilian cocktails like the Caipirinha.
• Pitú Silver is the most exported product, representing over 70% of international sales.

Target Markets and Customer Segments

Pitú serves a diverse global clientele, including:

• Distributors and importers specializing in spirits and alcoholic beverages.
• Retail chains and supermarkets offering global spirit selections.
• Bars, restaurants, and hotels featuring Brazilian cocktails and premium cachaça-based drinks.
• Consumers worldwide seeking authentic Brazilian cachaça and ready-to-drink options.

Capabilities and Infrastructure

Pitú operates:

• Modern production and bottling facilities in Pernambuco, with automated lines capable of producing high volumes while maintaining quality.
• Quality control laboratories ensuring adherence to Brazilian and international food safety and alcohol industry standards.
• Sustainability initiatives, including energy efficiency measures and waste management systems.
• Cold chain logistics and export partnerships for reliable global distribution.

Certifications and Compliance

Pitú maintains:

• ISO 9001:2015 Quality Management System Certification.
• Compliance with INMETRO (Brazilian National Institute of Metrology) and international standards for alcoholic beverages.
• Adherence to cachaça denomination regulations, ensuring authenticity in global markets.
• Compliance with EU and US import requirements for spirits.

Customer Testimonials

From distributors and customers:

"Pitú has been our go-to brand for cachaça for years. Their consistency, quality, and support make them an excellent partner for our business." – Spirits Distributor, Germany

"As a bartender, I love using Pitú for Caipirinhas—it’s smooth, flavorful, and my customers love it." – Mixologist, New York City

Major Achievements

• Recognized as the largest cachaça exporter in Brazil.
• Distributed in over 50 countries, with an extensive global footprint.
• Production capacity exceeding 90 million liters of cachaça annually.
• Developed a strong brand identity in Brazil and internationally, with marketing campaigns that connect to the Brazilian lifestyle and culture.
• Celebrated over 85 years of continuous operation, showcasing resilience and growth in the global spirits market.

Pitú remains a leading ambassador of Brazilian culture, bringing the spirit of Brazil to the world through its diverse cachaça portfolio and unwavering commitment to quality.