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Exhibiting at Seafood Expo North America 2025

3318
Boston Convention and Exhibition Center in Boston, Massachusetts
16 Mar - 18 Mar, 2025

Product Offerings

Products:

Cooking sauces: Sharwood's, Loyd Grossman

Flavorings and seasonings: Bisto, Oxo

Quick meals, snacks, and soups: Batchelors, Smash

Dessert items: Ambrosia, Angel Delight, Bird's Custard

Cakes: Mr Kipling, Cadbury cakes (under license)

Premier Foods plc is one of the largest and most recognized food manufacturing companies in the United Kingdom, headquartered in St Albans, Hertfordshire. With a heritage dating back over 100 years, Premier Foods owns and manages an iconic portfolio of British brands that span across sauces, gravies, ready meals, baking goods, desserts, and snack foods. The company plays a central role in UK households, supplying ambient grocery staples to major supermarkets, foodservice providers, and international markets.

Core Business and Product Portfolio

Premier Foods operates across multiple food categories and owns some of the most trusted and long-standing grocery brands in the UK. The company’s product offerings are embedded in daily cooking, comfort foods, and convenient meal solutions.

Key product segments include:

  • Cooking Sauces & Accompaniments:

    • Sharwood’s: Indian, Chinese, and Thai sauces, pastes, and accompaniments
    • Loyd Grossman: Premium pasta and cooking sauces
  • Gravies, Seasonings & Stock:

    • Bisto: UK’s #1 gravy brand
    • Oxo: Iconic brand for beef, chicken, and vegetable stock cubes and stock pots
  • Quick Meals, Snacks & Soups:

    • Batchelors: Instant noodles, soups, and snacks
    • Smash: Instant mashed potatoes and side dishes
  • Desserts & Baking:

    • Ambrosia: Rice puddings, custards, and creamed desserts
    • Angel Delight, Bird's Custard: Classic British dessert products
  • Cakes & Treats:

    • Mr Kipling: Market leader in ambient cakes in the UK
    • Cadbury Cakes: Manufactured under license from Mondelēz International

These brands are present in virtually every major grocery retailer in the UK, and many have a loyal generational customer base.

Specialization and Unique Value Proposition

Premier Foods’ strength lies in its ability to manage, innovate, and grow some of the UK’s most trusted food brands while maintaining consistent product quality and consumer relevance.

  • Brand Heritage: Over 90% of UK households purchase a Premier Foods product annually
  • Category Leadership: Market-leading position in multiple categories including gravies (Bisto), stocks (Oxo), and ambient cakes (Mr Kipling)
  • Innovation Focus: New product development contributes significantly to annual revenue, including healthier and premium product variants
  • Licensing Partnerships: Strategic relationships, such as with Cadbury, enhance product credibility and retail penetration

Premier Foods excels in balancing traditional British tastes with evolving consumer preferences, including health-conscious, vegan, and convenience-driven formats.

Financials and Market Reach

As of its most recent annual report (FY2022/23):

  • Revenue: £1.01 billion (up 11.8% year-over-year)
  • Trading Profit: £157.5 million
  • Net Debt: Reduced to £224.5 million, showing strong deleveraging progress
  • Employees: Approximately 4,000 across the UK

Premier Foods exports to more than 40 countries, including strong presence in Ireland, Australia, and the Middle East, while actively growing its international footprint in North America and Asia.

Target Market

Premier Foods serves a wide range of market segments:

  • UK Retail Chains: Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Aldi, Lidl
  • Foodservice & Catering: Ready-to-use and bulk formats for catering distributors
  • International Retailers & Distributors: Export-ready SKUs for global grocery shelves
  • Health & Convenience Shoppers: Reduced-salt, gluten-free, vegan, and "on-the-go" meal solutions

Their core consumers span all age groups, with strong resonance among families, older adults, and value-driven shoppers.

Capabilities

  • Manufacturing Footprint: 13 manufacturing and distribution sites across the UK
  • Innovation Hubs: In-house R&D team specializing in sensory development, reformulation, and plant-based innovations
  • Supply Chain Management: Strong logistics and inventory capabilities supporting full UK coverage
  • Marketing & Insight: Investment in category insights and consumer behavior research fuels brand innovation

Premier Foods also runs efficiency programs to modernize production and reduce environmental impact.

Certifications and Compliance

Premier Foods ensures adherence to the highest food safety, quality, and sustainability standards:

  • BRCGS Global Food Safety Certification
  • ISO 14001 Environmental Management
  • RSPO Certification for sustainably sourced palm oil
  • 100% recyclable packaging targets by 2025
  • Member of The UK Plastics Pact
  • All UK sites powered by 100% renewable electricity

These credentials position Premier Foods as a responsible manufacturer within the FMCG sector.

Customer Testimonials

"Premier Foods’ brands consistently rank among our top-selling SKUs. Their ability to innovate while maintaining customer loyalty is impressive."
Category Manager, Major UK Retailer

"From a foodservice perspective, the quality and reliability of Premier Foods’ products make them a preferred supplier for large-scale operations."
Head Chef, UK Contract Caterer

Major Achievements

  • Named in the FTSE 250 Index of leading UK companies
  • Delivered 14 consecutive quarters of revenue growth in branded segments (as of 2023)
  • Reduced salt and sugar across multiple SKUs to meet Public Health England targets
  • Mr Kipling achieved record sales and became a £200M+ brand in 2022
  • Winner of Best Brand Campaign (Sharwood’s) at The Grocer Awards

Premier Foods plc continues to drive innovation in heritage British food brands, combining operational excellence with brand building to maintain its leadership in the UK grocery sector and expand its global presence.