Exhibiting at Anuga Select Brazil 2025

Primícias do Brasil Indústria de Alimentos Ltda. is a Brazilian food manufacturing company based in Macaíba, Rio Grande do Norte, recognized for its dedication to processing traditional agricultural staples, particularly cassava-based products. With a strong regional presence and a growing national footprint, the company champions Brazilian culinary heritage by transforming locally sourced raw materials into high-quality food products consumed across the country.

History and Core Business

Primícias do Brasil was founded with the vision of combining traditional Brazilian food culture with modern industrial processing standards. Located in the agriculturally rich state of Rio Grande do Norte, the company leverages proximity to raw material sources to maintain freshness, reduce costs, and ensure traceability throughout the supply chain.

The company focuses on the processing and commercialization of cassava-based products, a staple in Brazilian cuisine, serving the needs of households, restaurants, and institutional kitchens.

Product and Service Offerings

Primícias do Brasil offers a curated range of natural, minimally processed food products, emphasizing convenience and authenticity. Key products include:

• Farinha de Mandioca (Cassava Flour):

  • Farinha da Baiana: a fine, toasted flour variety popular in the northeast region of Brazil
  • Farinha de Mandioca Torrada: coarse, roasted flour ideal for farofa preparations

• Goma de Mandioca (Tapioca Starch):

  • Goma Fresca Sinhá Maria: a hydrated starch product ready for use in tapioca pancakes, a traditional breakfast item

• Frozen Products:

  • Mandioca Congelada: peeled and parboiled frozen cassava ready for boiling or frying

These products are marketed under the Primícias do Brasil master brand and its sub-brand Sinhá Maria, known for its traditional appeal and trusted quality.

Specialization and Unique Selling Proposition

Primícias do Brasil specializes in cassava processing, a niche yet highly relevant sector within Brazilian agribusiness. The company's competitive edge lies in:

• Close partnerships with smallholder farmers, ensuring ethical sourcing and fresh inputs
• Processing methods that retain nutritional value while meeting food safety standards
• Strong alignment with regional taste preferences and culinary applications
• Low preservative content and a focus on natural, gluten-free products

By focusing on authenticity and quality, the company appeals to both traditional consumers and modern health-conscious buyers.

Financial Performance

Primícias do Brasil does not publicly release its financials. However, its sustained operations, presence in multiple states, and retail partnerships reflect a healthy business model supported by efficient supply chain management and consistent consumer demand.

Shipment and Export Activity

The company primarily serves the domestic Brazilian market, especially the North and Northeast regions, where cassava consumption is highest. While no major export records are publicly documented, its scalable production model and adherence to food safety norms indicate potential for international expansion, particularly to markets with significant Brazilian diaspora populations.

Target Market

• Retail Consumers: via supermarkets, local grocers, and open markets
• Foodservice and Institutional Buyers: including restaurants, bakeries, and schools
• Regional Distributors: serving inland and coastal urban centers

The company's products cater to a wide demographic seeking authenticity, convenience, and high nutritional value from staple foods.

Capabilities

• Cassava Processing Plants: equipped with cleaning, peeling, fermenting, and drying systems
• Cold Chain Infrastructure: for frozen cassava product logistics
• Product Innovation: focused on usability and storage life improvement
• Community Sourcing: supporting family agriculture and sustainability

Certifications and Compliance

While detailed certification information is limited, Primícias do Brasil operates under Brazilian federal and state regulations governed by:

• MAPA (Ministério da Agricultura, Pecuária e Abastecimento)
• ANVISA (Agência Nacional de Vigilância Sanitária)

These standards regulate food safety, labeling, and packaging protocols, ensuring consumer safety and transparency.

Customer Testimonials

Customer feedback on social platforms highlights the authentic flavor, easy preparation, and consistent quality of products like Goma Sinhá Maria and Farinha da Baiana. Consumers frequently commend the convenience of the frozen cassava line, which simplifies traditional cooking methods.

Major Achievements

• Market leader in cassava-based food production in Rio Grande do Norte
• Established sub-brand “Sinhá Maria” as a trusted name in tapioca starch
• Expansion into frozen cassava segment, responding to modern convenience trends
• Strong community impact through smallholder partnerships and job creation in rural areas

Primícias do Brasil continues to honor Brazilian culinary roots through its focused, high-integrity approach to food manufacturing, delivering products that are both traditional and relevant for today's consumers.