Privatmolkerei Bauer GmbH & Co. KG is a family-owned dairy company based in Wasserburg am Inn, Germany, with a rich heritage dating back to 1887. Now in its fifth generation, the Bauer dairy stands as one of Germany’s leading privately-held dairy producers, renowned for its commitment to quality, innovation, and tradition in crafting premium dairy and plant-based products.
Core Business
The company’s core business involves the production and distribution of a wide variety of dairy products, including yoghurts, cheeses, and cream-based items, as well as a growing line of plant-based alternatives. Operating under both its proprietary Bauer brand and licensed brands such as Mövenpick, Privatmolkerei Bauer serves domestic and international markets across Europe, the Middle East, and Asia.
Product and Service Offerings
Privatmolkerei Bauer offers an extensive and diverse product range including:
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Yoghurt Products
- Der Große Bauer: A creamy fruit yoghurt in larger portions
- Der Kleine Bauer: Classic smaller-sized yoghurt
- Fru Fru: Whipped yoghurt with a mousse-like texture
- Mövenpick Yoghurt: Premium fruit yoghurts under license
- Maya the Bee Yoghurt: Yoghurt products targeted for children
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Cheese Specialties
- Bavarian Limburger, Romadur, Tilsiter, Butterkäse, Burgkäse, Diplomat, and Innperle
- Known for traditional Bavarian soft and semi-soft cheeses
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Plant-Based Products
- Vegan yoghurt alternatives made from coconut and soy
- Plant-based puddings and desserts
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Other Dairy Products
- Sour cream, pudding, iced coffee, and lactose-free options
Specialization and USP
The company's unique selling proposition lies in its combination of tradition and modernity:
- Over 135 years of dairy expertise
- Operates one of the most modern dairy facilities in Europe
- Offers both private-label production and branded goods
- Invests in sustainability and animal welfare, sourcing milk exclusively from local farms committed to responsible farming
Financials and Market Reach
Privatmolkerei Bauer maintains a robust financial profile:
- Annual production volume: Over 300 million cups of yoghurt and dairy products
- Export share: Approximately 20% of total sales to over 30 countries
- Employees: Around 650 staff members
- Maintains strong retail partnerships across Germany and exports to key markets including the UAE, Saudi Arabia, South Korea, and Russia
Export and Shipment Insights
Based on trade data and market reports:
- Bauer's export strategy focuses on premium supermarkets and food service partners
- Products are exported using cold-chain logistics to ensure freshness and quality
- Exported products include Mövenpick Yoghurt, Fru Fru, and cheese specialties
Target Market
Privatmolkerei Bauer targets:
- Health-conscious consumers seeking high-quality dairy and plant-based alternatives
- Families with children (e.g., Maya the Bee line)
- International retailers and importers looking for premium European dairy products
Capabilities
- Production Technology: Automated filling, fermentation, and packaging lines
- R&D: In-house development team constantly innovating in taste and nutritional quality
- Private Label Services: Offers manufacturing for third-party brands with tailored packaging solutions
Certifications and Compliance
Bauer products comply with the highest standards of quality and food safety:
- IFS (International Featured Standards)
- BRC (British Retail Consortium)
- Halal Certification for select product lines
- Kosher Certification on request
- Compliant with EU dairy regulations, ensuring consistent exportability
Customer Testimonials
Long-standing partnerships with major German retailers such as Edeka, Rewe, and international distributors attest to Bauer’s product reliability and consumer appeal. Numerous awards from trade fairs and taste panels also validate product excellence.
Major Achievements
- Family-Owned Legacy: Successfully operated by the Bauer family for over five generations
- Brand Diversification: Strong licensing agreement with Mövenpick, expanding market share
- Sustainability Initiatives: Investment in renewable energy and sustainable packaging
- Digital Engagement: Active social media and YouTube presence to connect with modern consumers
Privatmolkerei Bauer GmbH & Co. KG remains a pillar of the German dairy industry, combining craftsmanship, innovation, and family values to deliver high-quality products trusted by millions across the globe.
