Exhibiting at Anuga Select Brazil 2025

Pronatu Laboratório de Produtos Naturais Ltda. is a Brazilian company dedicated to the development and commercialization of natural health and wellness products. Headquartered in Pariquera-Açu, São Paulo, Pronatu has earned recognition for its high-quality honey, propolis-based sprays, and herbal supplements. The company’s mission is rooted in promoting holistic health using nature’s finest ingredients, combining traditional knowledge with modern production standards.

History and Core Business

Founded with a commitment to natural and functional nutrition, Pronatu began as a small laboratory specializing in honey-derived products and plant-based remedies. Over the years, the company expanded its portfolio to include a wide array of natural health products, catering to a growing consumer demand for immune-boosting and respiratory wellness supplements.

Pronatu’s core business includes:

• Manufacturing of honey-based functional foods
• Formulation and distribution of propolis sprays and tinctures
• Development of herbal compound blends for immune and respiratory health
• Retail and B2B sales throughout Brazil

Product and Service Offerings

Pronatu offers a curated selection of health-focused products under its own brand, categorized into three main segments:

• Honey Products:

  • Mel Silvestre 300g
  • Mel Silvestre 750g

• Propolis Extract Sprays (Progemel & Pene Monex lines):

  • Progemel Spray Própolis Forte 30ml
  • Progemel Spray Própolis Guaco 30ml
  • Progemel Spray Própolis e Romã 30ml
  • Pene Monex Spray Própolis 30ml

• Herbal and Functional Blends:

  • Composto de Mel com Extrato de Própolis e Agrião 300g

Each product is developed to support respiratory health, throat comfort, and immune function. Products are distributed in supermarketstural food stores, and pharmacy chains across Brazil, with notable availability through e-commerce platforms like Droga Raia.

Specialization and Unique Selling Proposition

Pronatu’s USP is its focus on natural bioactive ingredients with proven wellness properties, such as Brazilian propolis, wildflower honey, and medicinal herbs like agrião and guaco. Unique strengths include:

• Integration of functional foods and nutraceutical principles
• Specialization in spray formats for propolis extract, enhancing bioavailability and ease of use
• Use of wild and organic honey, supporting local beekeepers and biodiversity
• Product alignment with traditional Brazilian herbal medicine

Pronatu’s commitment to clean-labeltural health products gives it an edge in both wellness and pharmacy sectors.

Financial Performance

As a privately held company, Pronatu does not publish its financial statements. However, its distribution presence in major national pharmacy chains and consistent product listings across top online marketplaces indicate healthy demand and sales velocity, especially for its propolis-based immune support line.

Shipment and Export Activity

Pronatu’s operations are currently focused on domestic distribution within Brazil. However, its product formats, shelf-stable ingredients, and compliance with Brazilian health regulations position it favorably for future export potential, especially in Latin American markets with demand for natural and traditional health products.

Target Market

• Health-conscious consumers
• Individuals seeking natural alternatives for respiratory support
• Pharmacy chains and drugstores
• Natural product resellers and health food stores

The company serves consumers who prioritize natural, effective, and easily administered wellness solutions.

Capabilities

• In-house production and packaging facility in São Paulo state
• GMP-aligned manufacturing practices
• R&D capacity for functional blends of honey and herbs
• Distribution partnerships with leading pharmacy retailers

Pronatu’s production infrastructure supports medium- to large-scale national distribution with emphasis on quality control and brand consistency.

Certifications and Compliance

Pronatu complies with the regulatory standards of:

• ANVISA (Agência Nacional de Vigilância Sanitária)
• MAPA (Ministério da Agricultura, Pecuária e Abastecimento) for honey production

These ensure its products meet national safety, labeling, and therapeutic use standards. Propolis sprays are formulated to meet nutraceutical-grade product specifications.

Customer Testimonials

Consumer reviews across pharmacy websites and e-commerce platforms highlight:

• Effective throat relief from Progemel Spray Própolis Forte
• Great taste and consistency in Mel Silvestre
• High trust in Pronatu’s propolis formulations, especially during cold seasons and flu outbreaks

Pronatu products receive strong repeat purchase behavior due to perceived efficacy and flavor.

Major Achievements

• Distribution across major Brazilian pharmacy chains, including Droga Raia and Drogasil
• Development of a comprehensive propolis-based product line
• Trusted brand status in Brazil’s natural health product market
• Product innovation in spray delivery formats for better user compliance
• Recognition for combining apitherapy with herbal Brazilian medicine

Pronatu Laboratório de Produtos Naturais Ltda. continues to grow as a trusted name in Brazil’s health and wellness landscape, delivering scientifically rootedturally derived solutions to support immunity and well-being.