Exhibiting at Thaifex - Anuga Asia 2025

PT. Sinar Sosro is a pioneering Indonesian beverage manufacturer headquartered in Bekasi, West Java. As the producer of the iconic Teh Botol Sosro, it holds the distinction of being the first company in Indonesia — and one of the earliest globally — to package and sell ready-to-drink tea in bottles. With a legacy that spans more than five decades, PT. Sinar Sosro has become a household name and a dominant force in the non-alcoholic beverage sector in Indonesia.

Company Background

PT. Sinar Sosro is part of the Sosro Group, which began its operations in 1940 as a tea trading business under the name Gunung Slamat. The company later transformed its vision to deliver ready-to-drink tea to Indonesian consumers on-the-go, leading to the creation of Teh Botol Sosro in 1969. Over the years, the company has diversified its portfolio to include fruit teas, juices, and bottled water while maintaining its core commitment to natural ingredients and tea excellence.

Product Portfolio

The company’s diverse beverage offerings are tailored to serve a wide consumer base across Indonesia and export markets:

1. Ready-to-Drink Teas

• Teh Botol Sosro: Black jasmine tea sweetened and bottled in glass and PET formats.
• Fruit Tea Sosro: Flavored tea beverage with fruit infusions such as apple, strawberry, and blackcurrant.
• S-Tee: Targeted at youth, available in lemon and lychee flavors.
• Tebs: Carbonated tea beverage combining tea and soda, marketed toward teens and young adults.
• Joy Tea: Aimed at lighter tea drinkers with reduced sweetness.

2. Juice Beverages

• Country Choice: Fruit-based juices catering to health-conscious segments.
• Happy Juice: Flavored drink range popular in school and vending markets.

3. Mineral Water

• Prim-A Drinking Water: Processed through reverse osmosis and UV sterilization, available in bottle sizes ranging from 330 ml to 1500 ml.

Manufacturing and Quality Standards

PT. Sinar Sosro maintains high standards across its production and distribution chain:

• Production Facilities: Located across Java and Sumatra, ensuring regional supply chain efficiency.
• Certifications:
  • ISO 22000: Food Safety Management
  • Halal Certified by MUI
  • BPOM-registered products
• Technology: Advanced bottling and aseptic packaging systems with strict hygiene control.

The company follows a vertically integrated model that includes sourcing, brewing, bottling, and distribution.

Market Reach and Distribution

PT. Sinar Sosro has an extensive footprint both domestically and internationally:

• Domestic Market:

  • Available in 400,000+ retail outlets across Indonesia.
  • Supported by 8 factories and 150+ distribution branches.

• Export Market:

  • Exports to over 15 countries including Malaysia, Singapore, Japan, the United States, the Netherlands, and Australia.
  • Teh Botol Sosro is particularly popular in ethnic Asian markets and among Indonesian diaspora communities.

• Annual Output:

  • Estimated over 1 billion bottles per year across all SKUs.

Brands and Market Positioning

• Teh Botol Sosro: Positioned as Indonesia’s original and most iconic sweetened tea drink.
• Fruit Tea Sosro & S-Tee: Youth-focused, lifestyle-driven branding with vibrant marketing campaigns.
• Tebs: Positioned as a fusion drink for teens who seek excitement and fizz.
• Country Choice: Appeals to wellness-driven consumers seeking natural fruit content.
• Prim-A: Packaged for everyday hydration with affordable price points.

These brands are supported through aggressive ATL (above-the-line) and BTL (below-the-line) marketing campaigns, including sponsorships, digital ads, and in-store activations.

Innovation and Sustainability

• Product Innovation:

  • Low-sugar and sugar-free variants are under R&D.
  • Introduction of eco-friendly and recyclable PET bottle formats.

• Sustainability Efforts:

  • Water conservation in manufacturing.
  • CSR initiatives supporting education and public health.
  • Collaboration with waste management partners for bottle collection and recycling.

Leadership and Governance

• Key Executive: Ade Firmansyah serves as one of the key figures in driving strategy and corporate affairs.
• Corporate Structure: Privately held with family ownership under the Sosro Group umbrella.

PT. Sinar Sosro combines traditional tea heritage with modern beverage trends to continuously innovate and lead in Indonesia’s non-alcoholic drink industry.

Strategic Outlook

Looking ahead, PT. Sinar Sosro plans to:

• Expand its export reach into Europe and North America through diaspora and health drink channels.
• Accelerate digital transformation in distribution logistics and B2C engagement.
• Launch new product lines in wellness beverages and low-calorie teas to meet evolving global preferences.

Through iconic branding, strong distribution, and a legacy of quality, PT. Sinar Sosro remains a cornerstone of Indonesia’s beverage landscape and a key ambassador of Indonesian flavors to the world.