Exhibiting at Thaifex - Anuga Asia 2025

Qingdao Smiler Import And Export Co., Ltd. is a leading Chinese manufacturer and exporter specializing in high-quality frozen fruits, vegetables, mushrooms, herbs, and mixed vegetable blends. Based in Qingdao, China, the company has developed a robust international presence in supplying premium IQF (Individually Quick Frozen) products to retail, foodservice, and industrial food sectors across multiple continents.

History and Core Business

Established with the goal of delivering superior frozen agricultural products from China to the global market, Qingdao Smiler has built its reputation through consistent quality, modern processing facilities, and strong customer partnerships. The company's core focus is on producing and exporting IQF fruits, vegetables, mushrooms, and herbs using state-of-the-art freezing and packaging technologies.

With a presence at major food exhibitions and a growing export volume, Smiler has positioned itself as a reliable partner for buyers seeking clean-label, high-quality, and traceable frozen foods.

Product and Service Offerings

Qingdao Smiler offers a comprehensive product lineup including:

• Frozen Fruits:

  • IQF Strawberry
  • IQF Mango
  • IQF Pineapple
  • IQF Blueberry
  • IQF Raspberry

• Frozen Vegetables:

  • IQF Broccoli
  • IQF Cauliflower
  • IQF Carrot
  • IQF Green Peas
  • IQF Sweet Corn

• Frozen Mushrooms:

  • IQF Shiitake
  • IQF Champignon
  • IQF Nameko

• Frozen Herbs:

  • IQF Parsley
  • IQF Basil
  • IQF Dill

• Frozen Mixed Vegetables:

  • Custom blends of diced and sliced vegetables based on client specifications

Products are available in bulk packaging for industrial use and smaller packs for retail and foodservice.

Specialisation and Unique Selling Proposition (USP)

Qingdao Smiler’s unique value lies in its:

• Commitment to Quality: Products are processed under strict hygienic conditions using IQF technology to preserve taste, color, and nutrition.
• Custom Blends and Cuts: Flexibility to deliver specific cuts, blends, and packaging tailored to client needs.
• GMP-Compliant Facilities: Adherence to internationally accepted food safety standards ensures eligibility for export to highly regulated markets.
• Traceability and Transparency: From raw material sourcing to final shipment, traceability is integrated into every stage of production.

Financial Strength

While detailed financial information is not publicly disclosed, Qingdao Smiler’s participation in global trade exhibitions and its wide array of exportable products suggest a stable financial base and healthy annual turnover. The company’s growing customer base across Europe, Asia, and North America reflects reliable financial and operational performance.

Shipment Records

According to trade data:

• Qingdao Smiler has completed hundreds of international shipments across North America, Europe, and Asia.
• High-volume exports include IQF strawberries, mangoes, and broccoli florets.
• Key markets served include Germany, UK, Netherlands, Canada, and South Korea.
• Exports are mostly managed through reefer containers with integrated cold chain tracking.

This shipment capacity demonstrates the company’s strong logistics coordination and demand across diverse markets.

Target Market

Qingdao Smiler caters to:

• Frozen food importers and distributors
• Supermarkets and grocery chains (private label supply)
• Food processors and industrial kitchens
• Ready-meal and convenience food brands
• HoReCa (Hotels, Restaurants, and Cafés) and foodservice operators

Its adaptability in packaging and product format makes it suitable for both bulk and consumer-facing sectors.

Capabilities

• IQF Freezing Lines: Fast freezing capability preserving texture and nutrition
• Cutting and Sorting Technology: Automated systems for uniformity in size and shape
• Cold Storage: Integrated temperature-controlled warehousing
• Packaging Lines: Nitrogen flushing, vacuum sealing, pillow pouches, and zip-lock options
• Export Documentation: Full support for certification, labeling, and shipping compliance

Certifications and Compliance

Qingdao Smiler adheres to rigorous quality standards and international food safety norms including:

• HACCP Certification
• ISO22000 Food Safety Management
• BRC Global Standard for Food Safety (facility dependent)
• FDA Registration (for U.S. exports)
• Kosher and Halal certification available on request

These credentials enable global access and customer trust in regulated markets.

Customer Testimonials

Though not widely available on public domains, feedback from trading platforms and repeat client partnerships reflect:

• High satisfaction in product quality and consistency
• Strong after-sales service and documentation support
• Competitive pricing and flexible production scheduling

Major Achievements

• Exported to over 30 countries across Europe, Asia, and the Americas
• Regular participation in international food trade shows such as ANUGA, SIAL, and Gulfood
• Developed proprietary frozen herb blends for international seasoning companies
• Recognized for maintaining high delivery precision during seasonal peak demand