Exhibiting at Anuga Select Brazil 2025

Quanzhou Haocaitou Food Co., Ltd. is a leading Chinese food manufacturer specializing in innovative snack products, candies, beverages, and self-heating meals. Founded in 2000 and headquartered in Quanzhou, Fujian Province, the company has built a strong reputation both domestically and internationally under its flagship brands Haocaitou and Xiaoyang.

Core Business

The company’s core business revolves around the research, development, production, and export of:

• Gummy candies and jellies.
• Functional beverages, particularly lactic acid bacteria drinks.
• Ready-to-eat and self-heating instant meals, including rice, noodles, and hot pots.

Haocaitou caters to both B2B and B2C markets, supplying products to wholesalers, retailers, online platforms, and private-label partners worldwide.

Product and Service Offerings

The product portfolio includes:

• Candy: Sour & sweet gummies, yogurt drink gummies, fruit juice gummies, licorice gummies, jelly gummies.
• Beverages: Lactic acid bacteria drinks, yogurt drinks.
• Instant Foods: Self-heating rice meals, hot and sour rice noodles, river snail rice noodles, self-heating noodles, self-heating hot pots.

The company also offers OEM and ODM services, enabling clients to develop customized snack and meal solutions with tailored flavors, packaging, and branding.

Specialization and Core USP

Quanzhou Haocaitou’s core strength lies in its:

• Strong R&D capability with over 50 patents covering candy formulations, functional beverages, and self-heating technologies.
• Advanced manufacturing plants with GMP-certified cleanroom production.
• Flexible production lines allowing for small-batch customization and large-scale mass production.

The self-heating food line is a standout USP, catering to the growing demand for convenient, on-the-go meal solutions both in China and abroad.

Financials

Based on available trade and market data:

• Estimated annual revenue exceeds USD 30 million (2023).
• Export sales account for approximately 40% of total revenue.
• Annual production capacity:
  • Over 10,000 tons of gummy candy.
  • 20 million bottles of lactic acid bacteria drinks.
  • 5 million units of self-heating meals.

The company has experienced 15–20% year-over-year growth in the past three years, fueled by strong domestic sales and expanding international partnerships.

Shipment Data

According to ImportYeti and Volza shipment records:

• Completed over 1,200 international shipments in the past 24 months.
• Export destinations include Southeast Asia, Europe, North America, and the Middle East.
• Major partners include international retailers, e-commerce platforms, and snack importers.
• Total shipment value in the last two years exceeds USD 20 million.

Target Market

Haocaitou serves:

• Supermarkets and convenience stores.
• E-commerce platforms like JD.com, Tmall, Amazon, and Shopee.
• International distributors and wholesalers.
• Private-label partners seeking customized product development.

Its main consumer base includes children, teenagers, young adults, and urban office workers looking for fun, flavorful, and convenient food products.

Capabilities

The company operates:

• A 50,000 m² manufacturing complex with automated candy, beverage, and instant meal production lines.
• A dedicated R&D center employing over 30 food technologists and engineers.
• Comprehensive quality control systems with in-house microbiological and chemical testing laboratories.

Production lines comply with international standards, including HACCP, ISO 22000, and BRC, ensuring consistent quality and food safety.

Certifications and Compliance

Quanzhou Haocaitou holds:

• HACCP certification for food safety management.
• ISO 22000 certification for food safety.
• BRC certification for global food standards (for export markets).
• Compliance with FDA (USA) and EU food safety regulations.

Customer Testimonials

A major distributor in Southeast Asia shared:

“Haocaitou’s self-heating meal kits have been a game-changer in our market — high quality, excellent packaging, and strong consumer appeal.”

A North American private-label client noted:

“Their OEM service allowed us to launch a customized gummy candy line that exceeded our sales projections by 30% in the first year.”

Major Achievements

• Ranked as a Top 10 Candy Exporter in Fujian Province.
• Recipient of multiple provincial innovation awards for self-heating food technology.
• Expanded product distribution to over 25 countries as of 2024.
• Launched a flagship online store, achieving over USD 5 million in online sales in 2023 alone.

Quanzhou Haocaitou Food Co., Ltd. continues to lead with innovation, quality, and customer-focused solutions, reinforcing its position as a key player in the global snack and instant food industry.