Rebal Comercial Ltda. is a leading Brazilian retailer and distributor specializing in high-quality kitchenware, equipment, and accessories. Founded in 1987 and headquartered in São Caetano do Sul, São Paulo, the company has established itself as a key supplier for both domestic consumers and professional kitchens, blending tradition, innovation, and premium product lines.
Core Business
Rebal’s core business revolves around:
- Retailing premium kitchen utensils, equipment, and tableware.
- Distributing top national and international brands to hospitality, gastronomy, and retail clients.
- Providing customized solutions and expert advice for residential and professional kitchens.
The company operates both a flagship store and a robust e-commerce platform, reaching customers across Brazil.
Product and Service Offerings
Rebal’s portfolio includes:
- Kitchen Utensils: Knives, spoons, spatulas, cutting boards.
- Kitchen Equipment: Ovens, stoves, mixers, blenders.
- Tableware and Bakeware: Ceramic plates, serving dishes, glass bakeware.
- Accessories: Sharpening steels, stainless steel cutlery, glasses, measuring tools.
The company carries premium brands such as Tramontina, Ceraflame, and Oster, and offers exclusive product lines under its own Rebal brand.
Specialization and Core USP
Rebal’s unique market position is defined by:
- Exclusive product partnerships with renowned kitchenware brands.
- A wide assortment of products catering to both home cooks and professional chefs.
- Deep product expertise, with trained staff offering tailored recommendations.
- A strong reputation for reliability and customer service, both online and in-store.
The company is recognized for combining competitive pricing with a carefully curated selection, ensuring customers receive products that balance functionality, design, and durability.
Financials
Based on market and industry estimates:
- Annual revenue estimated at over BRL 35 million (~USD 7 million).
- Online sales account for approximately 40% of total revenue, reflecting the company’s successful digital expansion.
- B2B distribution (restaurants, hotels, catering companies) contributes roughly 30% of total sales.
- Year-over-year revenue growth of 10–15%, driven by rising demand for premium kitchen products and home cooking trends.
Shipment Data
Rebal focuses mainly on domestic distribution, but:
- Completes over 50,000 orders per year via its e-commerce platform.
- Ships nationwide, reaching all 26 Brazilian states and the Federal District.
- Provides B2B deliveries to over 1,500 hospitality and gastronomy clients annually.
While primarily domestic, Rebal has begun exploratory shipments to Latin American markets through brand partnerships.
Target Market
Rebal serves:
- Individual consumers looking for premium kitchen and tableware.
- Professional chefs, restaurants, and catering businesses seeking durable, high-performance equipment.
- Retailers and distributors requiring bulk kitchenware orders.
- Gourmet enthusiasts and gift shoppers interested in specialized culinary products.
Its customer base spans from entry-level home cooks to seasoned culinary professionals.
Capabilities
Rebal operates:
- A large flagship showroom in São Caetano do Sul.
- A nationwide e-commerce platform with advanced logistics and delivery systems.
- Warehousing and inventory management systems handling thousands of SKUs.
- Trained sales staff offering both in-store and virtual consultations.
The company employs over 80 professionals across retail, logistics, sales, and customer service teams.
Certifications and Compliance
Rebal ensures:
- All products comply with Inmetro (National Institute of Metrology, Quality and Technology) standards.
- Partnerships only with certified suppliers and brands recognized for product safety and quality.
- Continuous staff training programs to stay updated on the latest product innovations and culinary trends.
Customer Testimonials
A home chef from São Paulo shared:
“Rebal has been my go-to kitchen store for years — the selection is unmatched, and the staff always guide me to the right tools.”
A hotel procurement manager commented:
“Their reliability and product quality make them one of our top suppliers for professional kitchen equipment.”
Major Achievements
- Recognized as one of the Top 5 kitchenware retailers in the São Paulo metropolitan area.
- Surpassed 50,000 annual e-commerce orders in 2023.
- Expanded product portfolio to include over 2,500 unique SKUs.
- Achieved double-digit annual growth in the B2B segment over the past three years.
Rebal Comercial Ltda. continues to strengthen its reputation as a trusted source for premium kitchen solutions, combining curated product lines, expert service, and a seamless shopping experience to meet the needs of Brazil’s culinary community.
