Product Offerings
Products:
Open Commerce Platform: Red101 Market, RedPay, RedInsights, RedAds
Digital Payment Solutions: RedPay
AI-Driven Data Insights: RedInsights
Advertising and Promotions: RedAds
RedCloud Technologies Brasil Serviços Digitais Ltda is the Brazilian arm of RedCloud Technology, a UK-headquartered fintech and digital commerce company revolutionizing global trade through its proprietary Open Commerce platform. By combining AI-driven market insights, digital payment infrastructure, and end-to-end retail enablement tools, RedCloud is bridging the gap between brands, distributors, and merchants in emerging markets.
Brief History
Founded in London, RedCloud began operations in Brazil to tackle the inefficiencies and fragmentation prevalent in the FMCG distribution ecosystem. The Brazilian subsidiary, headquartered in São Paulo, focuses on digitizing the commerce experience for millions of merchants and suppliers by leveraging RedCloud’s secure and scalable digital platform.
Core Business
RedCloud operates as a technology service provider, enabling digital trade across fragmented supply chains. The platform facilitates:
- Direct engagement between FMCG brands and end merchants
- Seamless digital payments and reconciliation
- Real-time data analytics and promotional tools
Product and Service Offerings
Red101 Market
- A marketplace platform allowing merchants to purchase goods directly from brands and distributors
- Mobile and web app interface for product ordering, payments, and stock management
- Localized for Brazilian FMCG environments
RedPay
- A fully integrated digital payment solution
- Enables instant cashless transactions, merchant wallet functionality, and B2B fund transfers
- Designed to work in both banked and unbanked environments
RedInsights
- AI-powered analytics dashboard providing brands with real-time sales and consumer behavior data
- Visualizations on SKU movement, campaign effectiveness, and territory-based performance
RedAds
- Built-in promotional engine that allows brands to deploy digital promotions
- Hyper-targeted to specific merchants, SKUs, or regions, reducing traditional ad wastage
Specialization and USP
RedCloud specializes in building Open Commerce networks across under-digitized markets. Its key differentiators include:
- Proprietary, modular platform with end-to-end integration
- Zero infrastructure cost for merchants and distributors
- Advanced data science capabilities enabling automated trade marketing optimization
- Deep local market adaptation, especially within Brazil’s complex retail environment
Financial Insights
Though private, RedCloud has secured significant funding rounds including:
- $18 million Series A raised in 2019 to scale global operations
- Operates in over 10 countries, with Brazil as one of the fastest-growing markets
- In Brazil, the platform supports thousands of merchants and handles millions in digital transactions monthly
Shipments and Market Penetration
As a digital platform, RedCloud doesn’t handle physical shipments but facilitates trade logistics by:
- Connecting over 200+ active suppliers and manufacturers to retailers
- Processing tens of thousands of B2B transactions monthly in Brazil alone
- Partnering with last-mile delivery and fulfillment services for integrated order execution
Target Market
RedCloud targets:
- FMCG brands and manufacturers looking for real-time, direct-to-merchant reach
- Distributors and wholesalers seeking digital transformation
- Micro, small, and medium merchants with limited digital access
- Financial institutions exploring embedded finance integrations
Capabilities
- Scalable cloud-based platform architecture
- Built-in AML/KYC compliance for financial operations
- Multilingual, mobile-first design adapted to local connectivity constraints
- Robust API stack for third-party integration (ERP, CRMs, banking)
Certifications and Compliance
RedCloud adheres to:
- PCI DSS for payment security
- Brazilian LGPD data protection regulations
- ISO/IEC 27001 aligned data management systems (at group level)
Customer Testimonials
While official testimonials are limited publicly, the platform has been highlighted in global trade digitization reports and innovation awards for:
- "Unlocking new value chains in fragmented markets" – World Economic Forum briefing
- "Creating measurable trade uplift with data-first FMCG strategies"
Major Achievements
- Listed as one of the Top 100 Global Fintechs by Fintech Global
- Enabled digital trade for over 1.5 million merchants globally
- Achieved 200% YoY merchant onboarding growth in Brazil between 2022–2024
- Recognized in GSMA Mobile Money Innovation reports for embedded finance in commerce