Exhibiting at IFEX Philippines 2025

Regent Foods Corporation is one of the Philippines’ leading snack food manufacturers, headquartered in Pasig City, Metro Manila. Founded in 1988 by Eng Huy See, the company has grown from a modest confectionery producer into a national household name known for its wide variety of snack and bakery products. With over three decades of consistent performance, Regent Foods has established itself as a key player in the food manufacturing industry, both locally and in selected international markets.

Core Business

Regent Foods Corporation is primarily engaged in the development, manufacturing, and distribution of snack foods and baked goods. Its diverse portfolio includes:

• Crunchies: CrisP’s Cheese, Cheese Ring, Labzter
• Biscuits: Potato Crackers Cheese
• Baked Goodies: Egg Roll Original, Melon Cake

The company’s products are popular among various age groups and are distributed through supermarkets, convenience stores, sari-sari stores, and export markets.

Specialization and Unique Selling Proposition

Regent’s unique value lies in its fusion of traditional Asian flavors with modern snack food technology. The company specializes in:

• Innovative snack formulations catering to Filipino and broader Asian palates
• High-quality, mass-produced baked goods such as its flagship Egg Roll
• Aggressively priced products ensuring affordability without compromising quality

The brand is widely recognized for consistently delivering flavorful, well-packaged, and shelf-stable snack products suited for both local consumption and export.

Financial Overview

Although Regent Foods Corporation is privately held and does not publish financials publicly, indicators of financial strength include:

• Nationwide distribution through major supermarket chains and independent retailers
• Multiple manufacturing plants across Luzon with high-volume production lines
• Long-term presence in the industry since 1988, sustaining growth and brand loyalty
• Participation in industry trade shows like IFEX Philippines, indicating strong financial and operational capabilities

The company's expansion into export markets further underscores its stable financial standing.

Export and Shipment Data

Regent Foods Corporation has been expanding its reach into international markets through direct exports and distributor partnerships. Key export destinations include:

• United States
• Middle East (UAE, Saudi Arabia)
• Hong Kong and other parts of Asia

Trade data from global directories show consistent shipment records from the company, particularly in the confectionery and snack food categories. Regent's exportable products are compliant with packaging, shelf-life, and labeling standards for international retail.

Target Market

Regent’s products cater to:

• Children and young adults
• Working professionals seeking affordable snack options
• Overseas Filipino communities
• Retail chains and distributors seeking branded snack items with established recognition

Its low price point, strong branding, and wide availability have made Regent a go-to snack for many Filipino households.

Capabilities

• Multiple production lines for baked and fried goods
• Research & Development focused on flavor innovation and shelf-life extension
• National distribution network covering Luzon, Visayas, and Mindanao
• Private-label manufacturing capability for partners

Certifications and Compliance

Regent Foods adheres to local and international food safety standards:

• Compliance with FDA Philippines regulations
• Internal quality assurance systems covering hygiene, packaging, and microbiological testing
• Participation in trade shows like IFEX implies readiness for HACCP and other export-compliant standards

Customer Testimonials

While formal testimonials are not published, social media feedback and retailer reviews frequently highlight:

• Strong nostalgia and brand loyalty among long-time customers
• Appreciation for flavor consistency and innovation
• Recognition of value-for-money positioning

Many Filipino consumers associate Regent with childhood snacks and affordable indulgence.

Major Achievements

• Over 35 years of continuous operation in the snack food industry
• One of the earliest adopters of Japanese and Korean-inspired snacks in the Philippine market
• Export footprint in at least 5 countries
• Brands such as CrisP’s and Egg Roll are widely recognized in retail chains
• Continuous innovation with regular product launches to align with evolving tastes

Regent Foods Corporation continues to lead the Philippine snack industry through its commitment to quality, innovation, and consumer satisfaction. Its consistent market presence and adaptability have made it a reliable partner for distributors, retailers, and snack enthusiasts alike.