Exhibiting at Thaifex - Anuga Asia 2025

Relkon Hellas S.A., headquartered in Alimos, Attiki, Greece, is a leading European manufacturer and exporter of licensed candy toys and novelty confectionery. With a history dating back to 1997, the company has grown into a global supplier, distributing its products to over 30 countries. Relkon is widely recognized for its innovation in combining confectionery with playful, collectible items, making it a top choice for children and retailers alike.

Core Business and Product Portfolio

Relkon Hellas specializes in the development and manufacturing of novelty confectionery products and candy toys. The company’s extensive product range includes:

• Marshmallow Lollipops
• Candy Lollipops
• 3D Pops (Yammiez)
• Funky Eggs (Chocolate Surprise Eggs)
• Funky Fans (Battery-powered Candy Fans)
• Crunchiez Surprise (Chocolate with Surprise Toy)
• Water Phones (Candy in Toy Phones)
• Projection Image Viewers (Candy with Character Projectors)
• Marshmallow Fast Food Shapes
• Licensed Candy Toys featuring global characters

Their offerings combine high-quality confectionery with toy functionality, appealing to the global trend of entertainment-based snacking for children.

Brand Portfolio

Relkon operates under several in-house and licensed brands, including:

• Flipperz – Character-based candy and toy lines
• Crunchiez – Chocolate-based surprise snacks
• Yammiez – 3D marshmallow and candy products

In addition to proprietary branding, Relkon holds licenses from globally recognized IPs, including characters from TV, film, and animation franchises, enabling exclusive product offerings across its distribution network.

Competitive Advantages

Relkon’s strategic strengths lie in:

• Exclusive Licensing Agreements: Partnerships with major IP owners including global animation studios.
• Innovative Product Engineering: Integration of edible products with functioning toys and gadgets.
• Flexible Manufacturing: Capable of producing customized items for international private labels and promotional campaigns.
• Retail-Ready Packaging: Eye-catching designs optimized for shelf display and impulse buys.

Export Markets and Distribution

Relkon is a highly export-oriented company with international reach spanning:

• Over 30 countries, including EU member states, the Middle East, North Africa, and Eastern Europe.
• Distribution through supermarkets, toy retailers, confectionery wholesalers, and event-based channels like theme parks and festivals.

According to trade directories and internal data:

• Export Volume: Several million units annually
• Export Ratio: Exports account for more than 75% of total revenue
• Top Markets: Spain, Romania, Saudi Arabia, Egypt, UAE, and the UK

Manufacturing and Compliance

Relkon maintains its production operations within Greece, ensuring stringent quality control and compliance with EU standards. The company’s facilities are equipped for:

• Integrated candy molding and toy assembly lines
• In-house product design and packaging development
• Batch traceability and allergen control systems

Certifications include:

• ISO 22000:2018 (Food Safety Management)
• HACCP-compliant operations
• CE marking for toy components
• EU Regulation (EC) No. 1935/2004 for food-contact materials

Marketing and Customer Engagement

Relkon’s products are designed to capture attention in high-traffic retail zones, leveraging:

• Seasonal and Themed Editions (e.g., Halloween, Christmas)
• Licensed Promotions
• Multi-unit display boxes and impulse shelves

Their marketing strategy integrates physical product design with digital campaigns and collector engagement.

Achievements

• Over 25 years of manufacturing excellence in novelty confectionery
• Strategic partnerships with global licensors
• Trusted by leading retailers and supermarket chains for exclusive themed products
• Continual product development, launching 20–30 new SKUs per year

Relkon Hellas S.A. has successfully blended fun, flavor, and functionality to become one of Europe’s most creative and reliable producers of candy toys, with a future-focused approach toward sustainability, compliance, and global brand development.