Reobote do Caju à Cajuína is a Brazilian artisanal producer and retailer specializing in traditional cashew-based products from the northeastern state of Piauí. Founded with the mission to preserve and spread the culinary heritage of the caju (cashew) fruit, the company is headquartered in Guarulhos, São Paulo, and has become a notable representative of authentic northeastern flavors, particularly the iconic cajuína.
Core Business
Reobote’s core business focuses on:
- Producing and retailing cajuína, a traditional non-alcoholicturally clarified cashew fruit beverage.
- Offering a curated range of cashew nut products and cashew-based sweets.
- Selling regional honeys, such as Mel da Caatinga, connecting urban consumers with the biodiversity of Brazil’s semi-arid regions.
The company integrates small-scale artisanal production methods with sustainable sourcing from local producers in Piauí.
Product and Service Offerings
Key products include:
- Cajuína: Natural 500 ml bottles, produced using traditional slow clarification methods.
- Cashew Nuts:
- Salted cashew nuts (50g).
- Unsalted cashew nuts (50g).
- Caramelized cashew nuts (150g).
- Cashew Sweets:
- Doce de caju (cashew sweet) 300g and 700g formats.
- Honey:
- Mel da Caatinga do Piauí, available in 300g and 700g jars.
These products are available for retail sales, specialty stores, gastronomy outlets, and direct consumer sales at markets and food fairs.
Specialization and Core USP
Reobote’s unique value lies in:
- Championing traditional Piauí cajuína, a beverage officially recognized as Brazilian cultural heritage.
- Working with local, smallholder producers, ensuring fair trade, sustainability, and preservation of regional ecosystems.
- Promoting zero-waste practices, utilizing every part of the cashew fruit — from juice to nut — in its product lines.
- Maintaining artisanal production quality, preserving authentic flavors and traditional techniques.
The company’s commitment to social impact, cultural preservation, and environmental responsibility distinguishes it from mass-market competitors.
Financials
Although detailed financial data is not publicly disclosed, estimates from market participation suggest:
- Annual revenue of approximately BRL 1–2 million (~USD 200,000–400,000).
- Sales mix split: 50% cajuína beverages, 30% cashew nuts, 15% sweets, and 5% honey.
- Year-over-year sales growth of 10–15%, driven by rising consumer demand for authentic, artisanal, and regional products.
Shipment Data
Reobote’s primary focus is the domestic Brazilian market, with:
- Distribution to specialty grocery stores, regional markets, and urban retailers, especially in São Paulo and the southeast.
- Direct-to-consumer sales through online platforms and food fairs.
- Annual shipment volume estimated at over 10,000 bottles of cajuína and 5,000+ units of cashew nut products.
The company has expressed interest in exploring export opportunities to niche gourmet and ethnic food markets.
Target Market
Reobote serves:
- Health-conscious consumers seeking natural, preservative-free beverages and snacks.
- Gourmet and specialty food retailers focused on regional Brazilian products.
- Restaurants, bars, and cultural institutions looking to showcase authentic northeastern Brazilian gastronomy.
- Diaspora communities and culinary enthusiasts seeking traditional Piauí flavors.
The brand resonates particularly with customers interested in sustainability, social impact, and cultural heritage.
Capabilities
Reobote operates:
- Artisanal production facilities sourcing raw materials directly from Piauí.
- Small-batch manufacturing ensuring premium quality and authenticity.
- E-commerce and direct distribution channels for urban delivery.
- Marketing partnerships with cultural festivals, food fairs, and gastronomy events.
Its production capacity allows it to balance artisanal authenticity with scalable sales volumes.
Certifications and Compliance
Reobote ensures:
- Compliance with MAPA (Ministério da Agricultura) standards for beverage and food production.
- Food safety protocols aligned with Brazilian national regulations.
- Active engagement with sustainability and fair trade practices, although formal certifications are under evaluation.
Customer Testimonials
A São Paulo gourmet retailer shared:
“Reobote’s cajuína brings a piece of the northeast to our shelves — customers love its authenticity and artisanal quality.”
A restaurant owner in Morumbi commented:
“Their products add a unique, authentic Brazilian touch to our menu, and our customers appreciate the story behind every bottle and jar.”
Major Achievements
- Successfully introduced Piauí cajuína to urban São Paulo markets, expanding awareness of this regional delicacy.
- Partnered with local Piauí cooperatives, supporting over 50 smallholder families.
- Featured in national media as an example of artisanal entrepreneurship promoting cultural heritage.
- Achieved steady double-digit growth in both sales volume and brand awareness since its founding.
Reobote do Caju à Cajuína continues to stand out as a passionate advocate for the preservation and celebration of Brazil’s northeastern food culture, offering customers a genuine taste of Piauí’s rich culinary traditions.
