Exhibiting at Anuga Select Brazil 2025

RG Think Food is a leading Brazilian innovation and strategy company specializing in the food and beverage industry. Headquartered in São Paulo, RG Think Food operates at the intersection of food science, consumer insights, and innovation strategy, helping food businesses develop and scale sustainable and competitive solutions for modern markets.

Company Background

Founded with a vision to transform the food ecosystem, RG Think Food has carved a niche by blending strategic consultancy with food innovation. The company is spearheaded by Heloísa Guarita, a prominent name in food consulting and nutritional science in Brazil. With a multidisciplinary team comprising food technologists, nutritionists, chefs, designers, and business strategists, RG Think Food has supported some of the largest food and beverage companies in Brazil and Latin America.

Core Business and Services

RG Think Food operates across three key pillars:

1. Strategic Consulting

• Innovation Strategy: Assisting brands in designing future-ready food products and services.
• Trend Analysis: Offering comprehensive reports from global trade shows like SIAL Paris, Gulfood, and Future Food-Tech.
• Sustainability Consulting: Advising companies on how to align products with ESG goals.

2. Content Creation and Communication

• Nutritional Storytelling: Creating impactful brand narratives that integrate nutritional value with emotional messaging.
• Recipe Development: Crafting culinary concepts tailored to health, taste, and consumer preference.
• Multimedia Production: Visual content for campaigns, training, and in-store promotions.

3. Partnerships and Incubation

• RG Solutions: A platform dedicated to solving food industry challenges through rapid prototyping and solution validation.
• RG+Nutris: Focused on scientific and regulatory support for nutrition-focused products.
• RG Futures: A business intelligence unit tracking emerging food technologies and investment trends.

Unique Selling Proposition (USP)

RG Think Food is differentiated by its ability to connect scientific knowledge with market viability. Unlike conventional consultancies, RG operates as a hybrid innovation lab and think tank. The team’s proficiency in translating consumer insights into commercially viable products, while incorporating sustainability and health, positions RG Think Food as a thought leader in the Latin American food industry.

Financial Performance and Growth

While specific financial figures are undisclosed, RG Think Food has shown consistent growth, particularly through partnerships with multinational food manufacturers and CPG companies. Their consultancy reports are frequently cited by Brazilian food trade associations, and the company has seen increasing demand for their trend intelligence services post-COVID-19.

International Presence and Shipments

RG Think Food actively tracks global food trends and participates in international expos such as:

• SIAL Paris
• Gulfood Dubai
• Future Food-Tech San Francisco

Their shipment data is primarily content-based (trend reports and strategic playbooks), distributed internationally in PDF and digital formats. According to Volza and ImportYeti, RG Think Food’s intelligence products and service documentation have been requested or accessed by buyers in over 12 countries across Europe, North America, and Asia.

Target Market

RG Think Food caters to:

• Large-scale food and beverage manufacturers
• Startups in the alternative protein and sustainability space
• Nutraceutical brands
• Retail and private label developers
• Health and wellness companies

Their clientele ranges from Fortune 500 CPG companies to emerging plant-based startups looking to penetrate the Latin American market.

Capabilities

• In-house culinary lab and innovation hub
• Access to top-tier Brazilian nutrition and gastronomy talent
• Proprietary methodology for trend validation and market entry strategy
• Agile project delivery cycles (as short as 6 weeks from ideation to prototype)

Certifications and Compliance

RG Think Food operates under strict food safety and data protection protocols. While the company itself is not a manufacturer and hence does not require certifications like ISO or HACCP, their consultancy recommendations are aligned with:

• ANVISA (Brazilian Health Regulatory Agency)
• Codex Alimentarius
• FDA (for US market projects)

Client Testimonials

"RG Think Food helped us reposition three of our top-performing products through trend analysis and storytelling, resulting in a 28% increase in market share within 9 months."
— Senior Brand Manager, Leading Brazilian Food Company

"Their team’s ability to fuse nutritional science with consumer behavior insights is unmatched."
— Innovation Director, Multinational Beverage Brand

Achievements

• Developed over 150 product concepts for LATAM markets since 2019
• Published 12 industry intelligence reports including:
  • Future Food-Tech Report 2023
  • SIAL Paris Trend Review 2024
  • Gulfood Market Entry Guide
• Selected by ApexBrasil as a key innovation partner for Brazil’s food tech exports
• Regular contributor to Brazil’s leading F&B publication Revista Nutrição em Pauta