Exhibiting at Asia Fruit Logistica 2025

Rift Valley Farms is a family-owned agricultural company based in Al-Oja, Jericho, Palestine, specializing in the sustainable cultivation and export of premium-quality Medjoul dates. Established in 2008, the company has rapidly grown to become a benchmark for ethical farming, sustainability, and quality in the Palestinian date industry. Its strategic location in the Jordan Valley, characterized by ideal climatic conditions and rich soil, allows for the production of dates with exceptional size, taste, and nutritional value.

Core Business

The core operations of Rift Valley Farms revolve around the cultivation, harvesting, packaging, and international export of Medjoul dates. The company is one of the few vertically integrated producers in Palestine, maintaining complete control from field to export. This model ensures product traceability, quality consistency, and adherence to international food safety standards.

Product and Service Offerings

Rift Valley Farms offers two main product categories:

• Organic Medjoul Dates
  Grown without synthetic fertilizers or pesticides, these dates are certified organic and meet EU and USDA organic standards.

• Conventional Medjoul Dates
  Carefully managed using integrated pest control and sustainable farming practices, these dates are graded by size and quality.

Other seasonal products include:

• Sweet Mini Peppers
  Grown under controlled greenhouse conditions for export to European markets.

Each product undergoes meticulous hand-sorting and packaging to meet the strict quality requirements of international buyers.

Specialization and USP

Rift Valley Farms stands out in the market due to its unwavering commitment to:

• Sustainability: Implementation of drip irrigation systems reduces water consumption by up to 60%.
• Organic Farming: Certified organic by CERES (EU & NOP standards).
• Social Responsibility: The farm provides stable employment for over 100 workers from nearby Palestinian communities.
• Export-Grade Processing: On-site facilities equipped with cooling rooms and packing lines ensure freshness and compliance with international hygiene norms.

Their brand "Medjewel" represents the premium segment of their organic Medjoul dates and has built a strong reputation in European and Gulf markets.

Financials and Export Insights

Although exact revenue figures are not publicly disclosed, shipment data from trade intelligence platforms indicates consistent annual export volumes ranging between 150–200 metric tons of Medjoul dates, primarily to Germany, France, the Netherlands, UAE, and the UK.

• Average Export Shipment Value: $2.5–3 million annually
• Key HS Codes: 080410 (Dates, fresh or dried)
• Distribution Channels: Retail distributors, specialty organic stores, and HoReCa partners

Target Market

Rift Valley Farms targets premium and organic food retailers in:

• Europe: Germany, France, UK, the Netherlands
• GCC Region: UAE, Saudi Arabia, Qatar
• Asia-Pacific: Niche organic markets in Malaysia and Singapore
• North America: Through specialized organic importers

The demand from the organic segment and growing consumer awareness of sustainable agriculture have strengthened the brand’s presence in these regions.

Capabilities

• Total Cultivated Area: Over 100 hectares
• Cold Storage Capacity: 300 metric tons
• Packaging Facilities: Fully integrated with BRC and HACCP compliance
• Annual Production Capacity: 500 metric tons of fresh dates (organic + conventional)
• Staff Strength: 100+ seasonal and permanent employees
• Logistics: In-house cold chain and customs handling for efficient exports

Certifications and Compliance

• Organic Certification: CERES (EU & USDA NOP)
• GlobalG.A.P Certified
• HACCP Certified
• Fair Trade Compliant Practices
• BRC Food Safety Certification (pending final audit)

These certifications assure international buyers of quality, traceability, and ethical farming practices.

Customer Testimonials

“Rift Valley Farms delivers consistently high-quality organic Medjoul dates. Their attention to detail and ethical sourcing make them a preferred supplier for our European organic chain.”
— Purchasing Manager, Organic Food Retailer, Germany

“We’ve been working with Rift Valley Farms since 2019. Their dates not only taste better but align with our sustainability goals. The transparency in their operations is commendable.”
— Import Director, Health Food Distributor, Netherlands

Major Achievements

• Recognized by Fair Trade Palestine as a model farm for sustainable and ethical farming in 2021
• Featured in multiple international organic trade shows including BioFach (Germany) and Gulfood (Dubai)
• Successfully penetrated competitive European markets through strict adherence to organic farming and post-harvest handling standards
• Developed a private-label product line for retailers in the UAE and Germany

Rift Valley Farms continues to set new benchmarks in Palestinian agriculture by combining traditional farming values with modern agri-business practices, offering international buyers premium products backed by sustainability, quality, and transparency.