Rinda Food Industries Sdn. Bhd., headquartered in Simpang Ampat, Pulau Pinang, Malaysia, is a leading manufacturer and exporter of high-quality confectionery and jelly-based desserts. Since its establishment in 1994, the company has carved a niche in the food industry by combining state-of-the-art production with product innovation tailored for global tastes.
Core Business and Offerings
Rinda Food Industries specializes in:
- Production of confectionery and jelly desserts under the “Rinda” brand
- OEM manufacturing for regional and international food brands
- Export-oriented operations with compliance to global standards
Product Portfolio
The company’s product lines include:
-
Candy Confectionery:
- Hard Boiled Candies
- Deposited Candies
- Toffee & Chewy Candies
-
Jelly & Pudding:
- Fruit Jellies (in cups and pouches)
- Pudding Cups
- Nata de Coco in jelly
These offerings cater to children, families, and sweet-snack consumers across multiple markets.
Specialization and USP
Rinda stands out in the confectionery space due to:
- Expertise in sugar-based confectionery with consistent texture and flavor development
- Flexibility in OEM production for customized shapes, packaging, and flavors
- High-volume manufacturing capabilities while maintaining product quality
- Compliance with international safety and HALAL standards, opening access to global Muslim markets
Financials
As a mid-sized food manufacturer with a strong export base, Rinda Food’s estimated metrics include:
- Annual revenue: $8 million to $15 million
- OEM/private label revenue: Estimated 40–50% of total sales
- Production capacity: Several hundred tons/month across candy and jelly categories
Shipment Records
Rinda actively exports to over 25 countries across Asia, the Middle East, and Africa. Based on trade data and market listings:
- Annual export containers: 400–700
- Key export destinations: Indonesia, UAE, Saudi Arabia, Egypt, South Korea
- Frequent export formats: 200g to 1kg retail packs, and multi-flavor assortments
Target Market
The company serves a wide demographic including:
- Mass-market retailers
- Ethnic grocery wholesalers
- Children’s snack distributors
- OEM clients in emerging markets
Their colorful packaging and variety make Rinda products popular in school snack programs and impulse-buy sections.
Capabilities
Rinda Food Industries possesses:
- Automated candy and jelly production lines
- R&D facilities for flavor and texture development
- Private label design services for branding and market localization
- Logistics and documentation expertise for international food shipment compliance
Certifications and Compliance
While specific certificates are not listed, standard Malaysian manufacturers of this scale generally hold:
- HALAL Certification (mandatory for Muslim markets)
- HACCP and GMP Compliance
- ISO 22000 or equivalent food safety standards
These allow seamless export into high-regulation markets.
Customer Testimonials
Though formal testimonials are not available online, Rinda maintains:
- Loyal OEM partnerships
- Consistent presence in Asian and Middle Eastern markets
- Social media interactions and brand loyalty via Facebook promotions
Major Achievements
- Export presence in over 25 countries
- OEM partner to several regional snack brands
- Over 25 years of industry operation, demonstrating stability and trust
- Expansion into varied jelly and candy product SKUs
Rinda Food Industries Sdn. Bhd. exemplifies the strength of Malaysian confectionery manufacturing, combining regional flavor expertise with large-scale production and export reliability.
