Exhibiting at IFEX Philippines 2025

Ritz Food Product Corporation, based in Biñan City, Laguna, Philippines, is a well-established food manufacturing company specializing in the production and distribution of biscuits, crackers, and confectioneries. Since its incorporation, Ritz has steadily expanded its operations and brand portfolio, becoming a household name in the Filipino snack food industry. The company is particularly known for carrying the popular “Khong Guan” line of biscuits, along with its own homegrown brands such as “Rich Garden” and “Snackeroo.”

Core Business

Ritz Food Product Corporation’s primary business activities include:

• Manufacturing Biscuits & Crackers: Both under license and proprietary brands
• Producing Wafers and Chocolate-Coated Biscuits
• Distributing Candies and Chocolates across various retail and wholesale channels

Their extensive manufacturing capacity allows them to produce a wide variety of snacks that are affordable and cater to local tastes, while meeting the volume requirements of institutional and retail buyers.

Specialization and Unique Selling Proposition

Ritz’s key strengths include:

• Brand Portfolio: Holds the exclusive manufacturing and distribution rights for the international brand Khong Guan in the Philippines
• Affordability with Quality: Offers high-value snacks at competitive prices, targeting the mass market
• Extensive Distribution: Nationwide reach through traditional retail, supermarkets, and sari-sari stores

Their ability to combine international branding with locally tailored production has enabled them to remain competitive and culturally relevant.

Financial Overview

As a privately owned company, Ritz Food Product Corporation does not release detailed financial statements. However, its continued expansion of product lines and brand recognition indicates stable financial performance. Notable metrics include:

• Nationwide distribution network
• Multiple product lines and SKUs under the Khong Guan, Rich Garden, and Snackeroo brands
• Longstanding presence in the Philippine food industry, operating for over three decades

The company's ability to sustain brand visibility and product availability across major retail outlets suggests a strong financial foundation and operational efficiency.

Export and Shipment Data

Ritz Food Product Corporation primarily caters to the domestic market, but it has also gained traction in export markets through overseas Filipino retail channels. Products under its brands are found in select Filipino and Asian grocery stores abroad, particularly in:

• North America (USA, Canada)
• Middle East
• Asia-Pacific

These exports are often facilitated by third-party distributors targeting OFWs and ethnic communities.

Target Market

Ritz targets the value-conscious Filipino consumer, including:

• Families and schoolchildren looking for affordable snack items
• Retailers such as sari-sari stores and supermarkets
• Exporters catering to Filipino communities abroad

Its diverse product range allows it to meet everyday snacking needs as well as bulk-buying demands for resellers.

Capabilities

• Full-scale Manufacturing Facilities for biscuits, crackers, and confectionery
• R&D for Product Innovation and cost-effective formulation
• Logistics and Warehousing Network for national distribution
• Private Label Production for partner retailers and institutions

Certifications and Compliance

Ritz Food Product Corporation operates in compliance with Philippine Food and Drug Administration (FDA) regulations. Its facilities maintain standard food safety and quality assurance protocols, ensuring product integrity from production to shelf.

Customer Testimonials

Consumers associate Ritz brands with:

• Affordability and taste
• Consistency in product availability
• Trusted heritage brands such as Khong Guan

Its long-term presence in the market and loyalty across generations reflect deep-rooted brand equity and consumer satisfaction.

Major Achievements

• Exclusive manufacturing and distribution rights for Khong Guan in the Philippines
• Successfully launched proprietary brands Rich Garden and Snackeroo
• Over 30 years of continuous operations in the competitive food manufacturing sector
• Strong retail presence in supermarkets, sari-sari stores, and export channels

Ritz Food Product Corporation continues to innovate and adapt in the evolving snack food market while maintaining its core values of quality, affordability, and trusted branding.