Rokubei Co., Ltd., based in Kyoto, Japan, is a prestigious family-run tea company that has been crafting and retailing premium Japanese teas for over a century. The company combines time-honored Kyoto tea traditions with modern techniques to produce an extensive line of matcha, sencha, and other green teas, with a strong emphasis on quality, sustainability, and terroir.
Core Business and Offerings
Rokubei offers a comprehensive range of Japanese teas and related products:
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Single-Origin Japanese Teas:
- Matcha
- Sencha
- Hojicha
- Genmaicha
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Blended Teas:
- Kyoto specialty blends crafted for taste harmony and aroma
-
Organic/Pesticide-Free Teas:
- Certified organically cultivated matcha and sencha sourced from select farms
-
Tea Tools and Confectionery:
- Premium matcha whisks, tea utensils
- Japanese-style tea sweets designed to complement traditional brews
The products cater to connoisseurs, specialty retailers, and hospitality clients seeking authentic Japanese tea experiences.
Specialization and Unique Selling Proposition
Rokubei’s greatest strength lies in its Kyoto heritage and mastery of tea craftsmanship. The company’s tea master, currently in the sixth generation of the family line, maintains direct oversight of blending and quality control.
Key USPs include:
- Use of only high-quality, pesticide-free tea leaves
- Artisanal blending under the guidance of a certified Kyoto tea master
- Bespoke OEM and ODM services for global tea brands
- Unique offerings combining tea with Japanese sweets and utensils for curated gifting
Financials and Export Performance
While Rokubei does not disclose specific financials, the company's presence on international platforms and growth of its e-commerce channels indicate healthy expansion:
- Export Markets: United States, Taiwan, Hong Kong, Germany, Australia
- Online Storefronts: English-language website and international shipping capabilities
- Key Channels: Premium tea shops, luxury gift retailers, boutique hospitality venues
Rokubei teas are well-positioned within the luxury and wellness sectors of the global tea market.
Target Market
The company’s target customers include:
- High-end tea enthusiasts
- Specialty tea retailers
- Wellness product distributors
- Restaurants and hotels seeking authentic Japanese offerings
- Global companies seeking OEM Japanese tea under private labels
Their tea tools and artisan packaging also attract lifestyle and gifting clientele.
Production Capabilities
- Production Sites: Sourced primarily from carefully selected Kyoto and Uji farms
- Processing Techniques: Traditional steaming and stone grinding for matcha; modern hygienic blending facilities
- OEM/ODM Services: Full-scale branding and formulation support for private-label partners
Certifications and Compliance
- Certified Organic (for select product lines)
- Compliant with Japanese food safety regulations
- GMP and hygiene standards observed at blending and packaging facilities
These credentials ensure Rokubei's readiness for high-compliance markets in North America and the EU.
Market Recognition and Customer Feedback
- Featured in Japanese cultural festivals and premium tea exhibitions globally
- Highly rated by gourmet retailers and health-focused consumers for purity and flavor
- Favorable reviews from customers highlight the authentic taste and superior packaging
Major Achievements
- Over 100 years of legacy in Kyoto tea craftsmanship
- Expansion into international markets with a strong e-commerce foundation
- Pioneering Kyoto matcha in gift-ready formats with curated utensil sets
- Recognized as a cultural ambassador for Japanese tea arts under the "Chashou Rokubei" identity
