Exhibiting at VIV Asia 2025

Roxell BV, headquartered in Maldegem, Belgium, is a leading manufacturer and supplier of innovative and high-quality agricultural equipment. Established in 1967, Roxell specializes in providing superior feeding, drinking, nesting, heating, and ventilation systems for the poultry and pig farming industries. With over 50 years of expertise, the company is renowned for its advanced systems that enhance productivity, animal welfare, and operational efficiency. Roxell operates under the larger CTB, Inc. umbrella, which strengthens its global footprint and access to cutting-edge technologies.

Core Business

Roxell’s core business revolves around the design, manufacturing, and marketing of integrated agricultural equipment systems tailored for the livestock industry. The company's extensive range of solutions includes automated feeding, drinking, nesting, heating, and ventilation systems aimed at improving the profitability and efficiency of farming operations worldwide.

Product and Service Offerings

Roxell provides a broad portfolio of products, categorized as follows:

1. Feeding Systems

   • MiniMax Feeder Pan: Designed for broilers, featuring an optimal feed flow system ensuring better feed distribution.
   • Titan Pan Feeding System: Ideal for heavy birds and breeders, with durable construction and adjustable feed levels.
   • Fortena Chain Feeding System: Developed for laying hens, offering high feed capacity and even distribution.

2. Drinking Systems

   • Sparkcup Drinking System: Innovative design ensuring fresh water availability with minimal spillage.
   • AquaGlobe: High-performance drinking solution for piglets and poultry ensuring water supply efficiency.

3. Nesting Systems

   • Shenandoah Group Nest: An automated nesting system providing a clean and comfortable environment for hens, promoting higher egg quality and yield.

4. Heating Systems

   • Hotraco Agri Heaters: Energy-efficient heating solutions designed to maintain optimal temperatures for various livestock conditions.

5. Ventilation Systems

   • VentoFlex System: A modular ventilation system providing superior air quality control in poultry houses.
   • AirSpeed System: Designed for high-efficiency air distribution in pig houses, ensuring improved animal welfare.

6. Controllers

   • iQon Controller: An advanced control system that integrates and automates various farm management functions for improved efficiency.
   • SensiTouch Controller: A touch-based control interface providing precision control over environmental parameters.

Specialization and Core USP

Roxell’s strength lies in its continuous commitment to innovation and the ability to provide fully integrated systems that cater to the unique needs of the poultry and pig farming sectors. The company’s feeding systems, such as the MiniMax and Titan, are industry benchmarks for their efficiency, durability, and reliability. Roxell also excels in offering customizable and scalable solutions, making it a preferred choice for both small-scale farmers and large commercial operations.

Financials

While specific revenue details are not disclosed, Roxell is known to be a major player within the agricultural equipment industry under CTB, Inc., which generates annual revenue exceeding USD 1 billion. Roxell’s consistent market expansion, particularly in Europe, Asia, and North America, indicates strong financial stability and growth potential.

Shipments Data

According to various import-export tracking platforms, Roxell consistently exports its products to over 80 countries. The company's advanced systems, particularly the Fortena feeding system and Shenandoah nesting system, are highly demanded in North America, Europe, and Southeast Asia. Shipment records indicate regular exports to countries such as the United States, China, Brazil, and Russia.

Target Market

Roxell primarily targets:

• Poultry and pig farming operations.
• Commercial poultry and pig integrators.
• Farming cooperatives and distributors.
• Agricultural equipment dealers worldwide.

Capabilities

Roxell operates state-of-the-art manufacturing facilities, equipped with advanced technology to ensure precision and quality in all products. The company also invests heavily in R&D, focusing on enhancing product performance, improving animal welfare, and reducing the environmental footprint of farming operations.

Certifications and Compliance Records

Roxell adheres to stringent quality control standards and holds various ISO certifications ensuring its products meet international safety, environmental, and efficiency requirements. The company’s manufacturing processes are designed to comply with both regional and global regulations, making their products suitable for diverse markets.

Customer Testimonials

Roxell's customers praise the company’s products for their durability, efficiency, and innovative design. Testimonials commonly highlight the effectiveness of the Fortena chain feeding system and the Shenandoah nesting system in enhancing productivity and improving operational efficiency.

Major Achievements

• Development of the Fortena chain feeding system, which is highly regarded for its robustness and high feed capacity.
• Introduction of the Shenandoah Group Nest system, which significantly improves egg quality and yield.
• Expanding its distribution network to over 80 countries, reinforcing its global market leadership.
• Continuous innovation in automated systems to optimize efficiency and profitability for farmers worldwide.

Roxell BV remains a trusted name in agricultural equipment manufacturing, with its innovative systems setting new standards for productivity, animal welfare, and profitability within the poultry and pig farming industries.