Exhibiting at Middle East Poultry Expo 2025

Roxell Saudi Arabia is the regional arm of Roxell, a global leader in livestock automation and poultry equipment, headquartered in Maldegem, Belgium. Operating in Riyadh, Roxell Saudi Arabia delivers cutting-edge feeding, drinking, nesting, and climate control solutions designed for poultry and livestock operations across the Middle East.

Company Overview

Roxell is renowned globally for pioneering automated systems that enhance efficiency, animal welfare, and profitability in the poultry and livestock sectors. In Saudi Arabia, the company provides its advanced technologies through direct operations and partnerships, supporting both large-scale integrators and independent farmers with reliable and scalable automation.

Core Business Activities

Roxell Saudi Arabia focuses on:

• Distribution and installation of automated poultry and livestock systems
• Technical consultancy and maintenance for modern farming operations
• Localized training and support to optimize equipment usage and performance

These services enable farms to streamline production, reduce labor dependency, and enhance overall biosecurity and productivity.

Product and Service Offerings

• Feeding Systems

  • Flex-Auger™ Feed Transport System
  • CoMeo®, KiXoo®, MiniMax™ Feeder Pans

• Drinking Systems

  • Swii'Flo® Drinking Nipples
  • Sparkcup™ Drinking Cups

• Nesting Systems

  • Shenandoah® Individual Nest
  • Koozii® Community Nest

• Heating Systems

  • Shen Turbo™ Space Heaters
  • Quad Glow® Infrared Heating

• Ventilation Systems

  • Oxsano™ Tunnel Fans
  • Evaporative Cooling Systems

• Digital Controllers

  • iQon™ Feed Controller
  • Intelligro® Climate and Feeding Controller

Each product is engineered with a focus on uniformity, hygiene, and minimal wastage, enabling farms to maintain high productivity levels while adhering to international animal welfare standards.

Unique Selling Proposition (USP)

• Patented Technologies: Proprietary innovations in feeder pans and climate control.
• Integrated Automation: Complete end-to-end solutions for poultry houses.
• Global Brand Recognition: Roxell products are deployed in over 80 countries.
• Local Technical Support: On-ground expertise in Saudi Arabia for training, installation, and troubleshooting.

Financial Insights

While Roxell does not disclose region-specific revenue, its global reach and leadership in livestock automation suggest robust financial performance. The Saudi division benefits from ongoing regional investments in poultry and livestock, particularly under Saudi Vision 2030, which promotes local food production and sustainability.

Shipment and Export Activity

Roxell Saudi Arabia imports and installs its Belgian-manufactured products locally. While it operates as a regional node, actual exports are handled through Roxell’s global logistics network. The Flex-Auger™ system, in particular, is one of the most widely deployed feed transport systems in the region, confirming high shipment volume across Gulf countries.

Target Market

• Commercial poultry producers and integrators
• Livestock farms (broilers, layers, breeders, and turkeys)
• Contract poultry growers and turnkey poultry project developers
• Veterinary engineers and agribusiness consultants

Their customer base includes both government-supported projects and private poultry conglomerates.

Capabilities

• End-to-end project consultation for poultry house design and retrofitting.
• In-country technical teams for system installation and maintenance.
• Spare parts distribution and after-sales service through regional warehousing.
• Customized automation planning based on farm size, species, and local climate.

Certifications and Compliance

Roxell’s products are CE-certified and comply with EU