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Exhibiting at Seafood Expo North America 2025

653
Boston Convention and Exhibition Center in Boston, Massachusetts
16 Mar - 18 Mar, 2025

Product Offerings

Products:

Cod Roe: Fresh, high-quality cod roe sourced from the nutrient-rich waters around Iceland.

Masago: Capelin roe, available in standard and Non-Azo, Non-Gluten versions.

Tobiko: Flying fish roe, offered in various colors including orange, green (wasabi), red, black, gold, and yuzu.

Ikura: Slightly salted salmon roe with natural orange color and firm texture.

Atlantic Rock Crab: Harvested from September to January, known for its succulent meat.

UNI (Sea Urchin Roe): Green sea urchin roe, harvested from October to late April.

Sea Cucumber: Available in various forms including whole, gutted, semi-cooked, and dried.

Whelk: Harvested in Breidafjordur, offered in shell or shell-off.

Saithe: Smoked and colored saithe fillets, skinless and boneless.

Shishamo: Semi-dried female capelin, each containing a minimum of 20% roe.

Tsubu Gai: Sliced sashimi-grade whelk, known for its meaty texture and rich flavor.

Royal Iceland hf, headquartered in Njarðvík, Iceland, is a premier seafood processing and export company renowned for its specialization in high-value roe products and other seafood delicacies. The company sources its raw materials directly from the pristine, cold waters of the North Atlantic, ensuring exceptional quality and sustainability across its product lines. As one of Iceland’s key players in seafood export, Royal Iceland has established a strong reputation for meeting the highest international standards in product consistency, traceability, and customer-specific customization.

Core Business and Offerings

Royal Iceland focuses primarily on the processing and global export of specialty seafood, with particular expertise in roe products and gourmet species. Its extensive and diverse product portfolio includes:

  • Cod Roe: Harvested fresh from the Icelandic Atlantic, known for its delicate flavor and firm texture.
  • Masago (Capelin Roe): Available in standard and customized versions, including non-azo and gluten-free.
  • Tobiko (Flying Fish Roe): Offered in an array of colors—orange, green (wasabi), red, black, gold, and yuzu.
  • Ikura (Salmon Roe): Lightly salted and vibrantly colored, ideal for sushi applications.
  • UNI (Sea Urchin Roe): Sourced from green sea urchins during peak harvesting months, prized for its rich umami profile.
  • Atlantic Rock Crab: Available from September to January, known for its soft, flavorful meat.
  • Sea Cucumber: Offered in whole, gutted, semi-cooked, and dried forms, increasingly popular in Asian markets.
  • Whelk: Harvested from Breiðafjörður Bay, presented shell-on or shelled for ease of use.
  • Saithe: Smoked and colored fillets, skinless and boneless, used in traditional European and Asian recipes.
  • Shishamo: Semi-dried female capelin with high roe content, a delicacy in Japanese cuisine.
  • Tsubu Gai: Sliced sashimi-grade whelk, offering a rich, meaty texture for sushi and sashimi.

These products are exported globally to Asia, North America, and Europe, primarily targeting high-end foodservice markets, gourmet restaurants, and specialized seafood distributors.

Specialization and USP

Royal Iceland’s specialization lies in its niche mastery of roe products—including masago, tobiko, ikura, and uni—offering both traditional and innovative versions tailored to client needs. Its processing techniques emphasize freshness, minimal handling, and strict hygienic controls.

Key USPs include:

  • Customization capabilities: Ability to produce roe in multiple colors, flavors, and allergen-free formulations.
  • Access to one of the world’s richest fishing grounds, ensuring consistent supply of wild, sustainably caught raw materials.
  • Rapid processing and freezing to preserve product integrity from catch to export.

Financials and Market Presence

As a privately held Icelandic entity, Royal Iceland does not publicly disclose detailed financial statements. However:

  • It ranks among Iceland’s top exporters of value-added seafood products.
  • Estimated annual output exceeds 2,500 metric tons across all product categories.
  • Operates in 20+ international markets, with strong client bases in Japan, South Korea, China, the U.S., Canada, and the EU.

The company leverages strategic partnerships with fishing vessels and local landing stations to maintain continuity of supply and high raw material standards.

International Shipment and Export Records

According to industry data and customs databases:

  • Royal Iceland consistently exports roe and specialty seafood valued between USD $15–30 million annually.
  • Frequent shipments of masago, tobiko, and uni to Asia and North America, often customized per country-specific regulations and flavor profiles.
  • Sea cucumber and whelk exports have expanded into China and Southeast Asia, aligning with rising demand for marine superfoods.
  • Export compliance includes traceability, product origin certifications, and adherence to import safety protocols.

Target Market

Royal Iceland’s products serve premium niches across:

  • Sushi restaurants and Japanese culinary establishments
  • Luxury hotel chains and fine-dining groups
  • Seafood importers and wholesalers
  • Retailers of gourmet and frozen seafood
  • Private label distributors seeking high-spec product customization

The company’s roe range in particular is positioned toward high-end sushi chefs and global foodservice distributors seeking consistency, safety, and customized formulations.

Capabilities

Royal Iceland's operational strengths include:

  • State-of-the-art processing facilities in Njarðvík with EU and FDA compliance
  • Advanced freezing and packing technology to maintain cold chain integrity
  • In-house R&D and culinary development team supporting private label and co-branded product innovation
  • BRC-grade quality assurance systems for global market compliance

All products undergo rigorous quality checks including microbiological testing, grading by hand, and batch coding for full traceability.

Certifications and Compliance

Royal Iceland meets high international compliance standards including:

  • HACCP-based food safety protocols
  • EU-approved seafood processing certification
  • Iceland Responsible Fisheries certification
  • Products comply with FDA, CFIA, and Japan’s food safety regulations
  • No use of artificial additives or colors unless client-specified (e.g., Non-Azo options)

Its roe production is also allergen-screened and can be customized to suit gluten-free and colorant-free markets, making it suitable for health-conscious and premium clientele.

Customer Testimonials

“Royal Iceland’s masago is the best we’ve worked with. Consistency in texture, color, and zero compromises in food safety.”
– Sushi Procurement Manager, Tokyo-based Distributor

“Their ability to deliver customized tobiko in multiple formats helped us secure exclusive supply contracts across North America.”
– U.S. Importer, Specialty Seafood Wholesaler

Major Achievements

  • Recognized as one of Iceland’s leading specialty seafood exporters for roe and delicacies
  • Expanded product line to over 11 core seafood categories with growing demand in Asia
  • Successfully entered the high-value uni and sea cucumber segments
  • Developed customized masago and tobiko formats for Japanese and Western markets
  • Played a key role in promoting Icelandic seafood globally through participation in international seafood exhibitions and trade missions

Royal Iceland hf remains committed to sustainable harvesting, culinary innovation, and quality excellence—making it a preferred partner for premium seafood buyers across the globe.