Diomrie Fruit Food Products Processing is a small-scale food enterprise based in Maitum, Sarangani, Philippines. Owned and managed by Solmarie A. Fajamolin, the company has built its reputation around the processing of high-quality tablea (cacao tablets) under the brand name "Diomrie Farm." As a family-run agri-business deeply rooted in the fertile lands of Southern Mindanao, Diomrie is an emerging name in the artisanal cacao value chain.
Core Business and Product Offering
Diomrie specializes in:
- Tablea (Cacao Tablets):
- 100% pure ground cacao molded into traditional Filipino tablea
- Intended for chocolate drinks, baking, and confectionery applications
- Branded under “Diomrie Farm,” reflecting farm-to-table traceability
Produced using traditional fermentation, drying, roasting, and grinding methods, Diomrie tablea delivers rich aroma and flavor consistent with authentic Mindanao cacao.
Specialization and Unique Selling Points
Diomrie Fruit Food Products Processing is distinct for:
- Farm-Origin Cacao: Raw materials are sourced from the family’s own cacao farm and local community cooperatives
- Traditional Techniques: Tablea production follows indigenous Filipino practices passed down through generations
- Clean Label Product: No additives or preservatives, targeting health-conscious consumers
- Community Integration: Employs and supports rural workers in Maitum, especially women in cacao post-harvest handling
The brand leverages its authenticity and regional heritage to appeal to both mainstream and niche markets.
Market Reach and Sales Channels
Although primarily serving local markets in Region XII, the company’s expansion has been supported by regional trade events and government programs. Sales channels include:
- Municipal and provincial agri-fairs
- Local pasalubong centers
- Word-of-mouth and community bulk orders
- Potential expansion into DTI’s One Town, One Product (OTOP) hub listings
The product appeals especially to health-conscious families, bakers, café owners, and OFW families seeking traditional Filipino chocolate.
Business Growth and Recognitions
Diomrie has seen a steady rise in local prominence due to:
- Participation in DTI and DA-led capability-building programs
- Recognition as a top MSME performer in Sarangani (Region XII small enterprise awards)
- Support from local government through product development training and packaging assistance
- Consistent increase in production output, from 5 kg/month in 2020 to an estimated 20–25 kg/month by 2023
The company is considered a model microenterprise for agri-based women-led businesses in the region.
Capabilities and Infrastructure
- Operates from a home-based facility compliant with local food safety and sanitary standards
- Utilizes semi-mechanized grinders and molders
- Maintains direct oversight on fermentation and roasting, ensuring batch-to-batch consistency
- Engages in quality checks and manual packaging with eco-friendly wrapping materials
Certifications and Compliance
- FDA-Registered Manufacturer: Verified by the Department of Health's Food and Drug Administration
- Compliant with local LGU sanitary and business permitting
- Participated in government-sponsored Good Manufacturing Practices (GMP) training
These ensure that all Diomrie Farm products meet consumer safety and food quality benchmarks.
Brand Identity and Values
The “Diomrie Farm” brand reflects:
- Sustainability and natural farming
- Heritage and cultural authenticity
- Women empowerment in rural economies
- Filipino pride in cacao craftsmanship
Though the brand operates on a micro-scale, it embodies values aligned with modern consumer trends in traceability and natural foods.
Future Outlook and Expansion Plans
To meet growing demand and expand regional reach, Diomrie aims to:
- Upgrade processing equipment through DOST’s SETUP or DTI MSME programs
- Enhance packaging and branding for retail-ready presentation
- Introduce flavored and sweetened variants of tablea for the youth market
- Enter digital marketplaces and explore institutional buyers such as cafés and specialty stores
With the right support and investment, Diomrie Fruit Food Products Processing is poised to elevate its presence in the Philippine cacao industry and become a household name in premium tablea production.