Exhibiting at Anuga Select Brazil 2025

Sabor Árabe is a Brazilian culinary brand celebrated for its authentic Middle Eastern cuisine, blending traditional Arab flavors with local Brazilian tastes. Operating from Uberlândia, Brazil, the brand has developed a loyal customer base through its commitment to quality, authenticity, and hospitality.

Company Background

Founded with the mission of sharing the rich culinary heritage of Arab culture, Sabor Árabe has grown into a prominent food service provider in the region. What began as a small family-run operation has expanded into a well-known name in Uberlândia, offering dine-in, takeaway, and catering services. The brand is recognized for using traditional preparation methods and sourcing fresh, high-quality ingredients.

Core Business and Offerings

Sabor Árabe's business model revolves around the preparation and sale of authentic Arab cuisine. The company operates a full-service restaurant while also offering catering and event services for corporate functions, weddings, and family celebrations.

Product Categories

• Traditional Dishes

  • Esfihas (open and closed)
  • Kibbeh (baked and fried)
  • Falafel
  • Tabouleh
  • Hummus
  • Baba Ghanoush

• Desserts

  • Baklava
  • Maamoul (date-filled cookies)

• Beverages

  • Arabic Coffee
  • Mint Tea

The menu is centered around traditional recipes passed down through generations, with flavor profiles that appeal to both Arab descendants and local Brazilian food lovers.

Unique Selling Proposition (USP)

Sabor Árabe stands out in the Brazilian foodservice market for:

• Cultural Authenticity: Dishes are prepared using techniques and spices true to Middle Eastern culinary traditions.
• Customization for Local Palates: Adapted spice levels and ingredients to suit the Brazilian taste profile while maintaining authenticity.
• Community Engagement: Active participation in local food fairs and cultural festivals, building a strong brand presence in the region.

Financials and Market Reach

While precise financial figures are not publicly disclosed, Sabor Árabe has demonstrated consistent year-on-year growth, especially in its catering services.

• Customer Growth Rate (2021–2023): Estimated at 18% CAGR based on social media engagement and local listings
• Average Daily Orders: 200+ including dine-in, takeout, and delivery
• Catering Orders (2023): Over 150 events served

The brand's growth is supported by its strategic use of digital platforms for promotions and customer interactions.

Market and Target Audience

Sabor Árabe targets a broad demographic that includes:

• Arab diaspora communities in Brazil
• Brazilian foodies seeking exotic and healthy meal options
• Corporate clients requiring culturally themed catering
• Health-conscious consumers attracted to Mediterranean diets

The brand also benefits from the growing interest in ethnic and plant-forward diets, as its vegetarian offerings like falafel, hummus, and tabouleh align with current dietary trends.

Capabilities

• Professional kitchen infrastructure with separate prep areas for meat and vegetarian dishes
• Team of trained chefs specializing in Middle Eastern cuisine
• Scalable operations for catering up to 500 guests per event
• Efficient supply chain ensuring ingredient freshness and consistency

Certifications and Compliance

Sabor Árabe complies with Brazilian food safety regulations under ANVISA and local municipal health codes. While not currently certified for export or international standards like ISO or HACCP, the company maintains strict internal hygiene and quality protocols.

Client Testimonials

"We hired Sabor Árabe for our company’s end-of-year party and received rave reviews from our team. The food was fresh, flavorful, and beautifully presented."
— HR Manager, Uberlândia Logistics Company

"Their kibbeh is exactly how my grandmother used to make it. We drive across town just to pick it up!"
— Local Customer Review, Instagram

Achievements

• Named “Top Ethnic Restaurant” in a local food poll conducted by Uberlândia Food Guide (2022)
• Regular exhibitor at Uberlândia Gastronomic Festival and Arab Cultural Days
• Partnered with regional delivery platforms to expand reach across Uberlândia
• Launched seasonal product lines such as Mother’s Day meal kits and Ramadan specials with curated menus