Product Offerings
Products:
Canned vegetables: baby corn, kernel corn in brine
Saha Prachinburi Foods Industry Ltd. is a Thailand-based food processing company known for its production of preserved fruits and vegetables, canned goods, and value-added snack foods. With processing operations aligned under Thailand’s agro-industrial sector, the company contributes to the country’s role as a global exporter of processed agricultural products. Saha Prachinburi Foods Industry Ltd. is especially recognized for its Marucho brand, a popular coated peanut snack widely distributed in domestic and select export markets.
Core Business and Product Offerings
The company operates across several food processing categories with a focus on long-shelf-life, value-added agro products:
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Canned Vegetables
- Baby corn in brine
- Kernel corn and mixed vegetables in brine
- Packed in retail and foodservice formats for both local and export markets
-
Canned Fruits and Preserved Vegetables
- Likely includes tropical fruit varieties like pineapple, jackfruit, and lychee
- Thai-origin produce preserved using heat-treatment and brine stabilization methods
-
Snack Foods
- Marucho Coated Peanuts: A crispy, flavored coated peanut snack available in multiple flavors
- Targets mass-market retail, convenience stores, and export distributors
Manufacturing and Processing Capabilities
Although specific facility locations are not disclosed, the company likely operates its production unit in or near Prachinburi province, known for agro-processing infrastructure. Capabilities include:
- Vegetable and fruit cleaning, cutting, blanching, and canning
- High-temperature sterilization and packaging
- Snack coating, roasting, and flavoring lines for peanut snacks
- Packing into cans, pouches, and flexible packaging formats
Market Presence and Distribution
Saha Prachinburi Foods Industry Ltd. serves both the domestic Thai market and international buyers through wholesalers and importers. Its products are commonly found in:
- Supermarkets and retail chains across Thailand
- Asian grocery stores in international markets such as:
- Japan
- Middle East
- United States
- Australia
- Institutional buyers requiring bulk canned vegetables
Marucho peanuts, in particular, are distributed through retail convenience stores and snack outlets nationwide.
Export Activity
Though specific shipment data is limited, the nature of its canned products and snacks suggests consistent exports to regions with high demand for Thai food imports. Import databases indicate the company is part of Thailand’s larger canned goods export base.
Certifications and Quality Standards
The company likely adheres to Thailand's food processing regulations and may possess the following (not independently verified due to limited public information):
- Thai FDA food manufacturing licenses
- GMP and HACCP systems for food safety compliance
- Export certifications for select target markets (e.g., Halal for Muslim countries)
Branding and Consumer Engagement
- Brand: Marucho (coated peanuts)
- Positioned as an affordable, fun, and flavorful snack for all age groups
- Popular in local retail and regional export snack aisles
The branding emphasizes crunch, taste, and variety—often supported by local promotional campaigns.
Competitive Strengths
- Strategic focus on high-demand canned vegetables like baby corn
- Access to Thailand’s agricultural raw materials from nearby provinces
- Broad portfolio combining canned staples and snack innovation
- Versatile packaging suitable for retail and foodservice
Achievements and Industry Standing
- Supplier to Thailand’s domestic FMCG distribution chains
- Recognized for maintaining quality consistency in peanut snacks and canned products
- Participated in trade fairs promoting Thai processed foods
Saha Prachinburi Foods Industry Ltd. continues to leverage its expertise in agro-processing to supply safe, shelf-stable, and marketable food products both within Thailand and internationally, supporting the country’s reputation as a global food kitchen.