Product Offerings
Products:
Frozen Fruits: Strawberries, Raspberries, Blueberries
Fresh Fruits: Strawberries, Raspberries, Blueberries
Frozen Vegetables: Broccoli, Mixed Vegetables
Fresh Vegetables: Broccoli, Mixed Vegetables
Saleh The Good Farm is an agricultural and food manufacturing company dedicated to producing and exporting premium-quality fruits and vegetables from Egypt. With a focus on both fresh and frozen produce, the company has established itself as a trusted supplier for international markets, particularly in Asia, Europe, and the Middle East. Known for its sustainable practices, food safety standards, and rigorous quality control, Saleh The Good Farm continues to grow as a leader in the global agri-food export industry.
Company Background
Founded by Mohamed Saleh, Saleh The Good Farm was created to harness Egypt’s agricultural potential for global food markets. Situated in a region renowned for its fertile land and favorable growing conditions, the farm integrates traditional farming wisdom with modern technology to deliver year-round produce to international partners. The company’s headquarters and production facilities are located in Egypt, with a strategic presence in key export markets including China.
Core Business and Product Portfolio
Saleh The Good Farm operates in both fresh and frozen food segments, catering to B2B clients including wholesalers, distributors, food processors, and retailers. The company’s primary focus is on berries and selected vegetables, available in various cuts and packaging formats.
Product Categories
-
Frozen Fruits
- Strawberries
- Raspberries
- Blueberries
-
Frozen Vegetables
- Broccoli
- Mixed Vegetables (carrot, green beans, peas, corn)
-
Fresh Fruits
- Strawberries
- Raspberries
- Blueberries
-
Fresh Vegetables
- Broccoli
- Mixed Vegetables
These products are packed under stringent hygienic conditions using IQF (Individually Quick Frozen) technology for frozen categories, ensuring nutrient retention and extended shelf life.
Unique Selling Proposition (USP)
Saleh The Good Farm stands out in the competitive landscape due to:
- Geographic Advantage: Year-round growing capabilities due to Egypt’s climate and access to Nile River irrigation.
- Vertical Integration: Full control from cultivation to post-harvest processing and export.
- Quality Assurance: Products tested for pesticide residues, contaminants, and microbial safety.
- Global Standards Compliance: Adherence to international norms in food safety, traceability, and sustainability.
Financial and Market Performance
While exact financials are not publicly disclosed, Saleh The Good Farm is recognized for consistent year-on-year growth, particularly in frozen fruit exports.
- Annual Production Capacity: Estimated 4,000+ tons of frozen and fresh produce
- Key Export Markets: China, UAE, Germany, Netherlands, Saudi Arabia
- Revenue Growth Rate (2021–2023): Estimated 35% CAGR due to new market entries and increased contract farming
Export and Logistics Capabilities
- Packaging: Custom solutions including private-label for bulk and retail formats
- Cold Chain: Integrated cold storage and shipping logistics with real-time temperature monitoring
- Certifications: Product shipments comply with Chinese import regulations, EU MRL standards, and Gulf food safety protocols
Target Market
- International food importers and distributors
- Frozen food brands seeking private-label partnerships
- Retail chains with health-focused and organic produce lines
- Foodservice and hospitality industries requiring reliable bulk supply
Capabilities
- Extensive cultivation area for contract farming and in-house crops
- IQF freezing tunnels and modern packing lines
- In-house lab testing for physical, chemical, and microbiological parameters
- Dedicated export and documentation team for compliance management
Certifications and Compliance
Saleh The Good Farm operates under strict international quality standards:
- GlobalG.A.P. Certification
- ISO 22000: Food Safety Management System
- HACCP-compliant operations
- Sedex Member for ethical supply chain audits
These certifications enable the company to enter and maintain trade in highly regulated food markets.
Client Testimonials
"Saleh The Good Farm is one of the few suppliers we rely on for consistent berry quality throughout the year. Their frozen fruits exceed our expectations every time."
— Director of Procurement, Frozen Food Distributor, China
"Their broccoli and mixed vegetable lines are among our top-performing SKUs in the retail frozen segment."
— Category Manager, Retail Chain, UAE
Achievements
- Expanded into the Chinese market with strategic distribution partnerships in 2023
- Increased frozen strawberry exports by 60% in one fiscal year
- Recognized by regional agricultural export forums for innovation in berry preservation
- Launched new IQF line to meet rising global demand for convenient, healthy food products