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Exhibiting at Thaifex - Anuga Asia 2025

3-K40
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Media Gallery

SalMar ASA

Product Offerings

Product Categories:

Fish and Seafood Products

Products:

Atlantic salmon: fresh salmon, frozen salmon, fillets, loins, portions

Product Gallery:

Fresh-Frozen Salmon

Fresh-Frozen Salmon

SalMar ASA, headquartered in Frøya, Norway, is one of the world’s largest and most efficient producers of farmed Atlantic salmon. Founded in 1991, the company has become a vertically integrated seafood powerhouse, recognized for its commitment to innovation, sustainability, and value creation throughout the aquaculture chain. With operations in Norway, Iceland (through Icelandic Salmon), and Scotland (via Scottish Sea Farms), SalMar exports high-quality salmon products to over 60 countries, including key markets in Europe, Asia, and North America.

Core Business and Product Offerings

SalMar’s operations span the entire value chain—from roe production and smolt farming to marine farming, harvesting, processing, and international sales. Its diverse product portfolio includes:

  • Atlantic Salmon:

    • Whole fresh salmon (head-on, gutted)
    • Frozen salmon
    • Fillets (trimmed and untrimmed)
    • Loins and salmon portions
  • Organic Salmon:

    • Certified organic salmon farmed under strict standards for animal welfare and environmental care
  • Value-Added Products:

    • Pre-rigor fillets
    • Vacuum-packed salmon cuts
    • Customized cuts for food service and retail clients

The company caters to both B2B and retail channels globally, delivering consistent product quality backed by advanced traceability systems.

Specialization and Unique Selling Proposition (USP)

SalMar’s strengths are embedded in its:

  • Innovative Offshore Farming Technology: Pioneer of Ocean Farm 1 and Smart Fish Farm—massive offshore aquaculture units capable of raising salmon in deep-sea environments.
  • Vertical Integration: Ensures full control over quality, efficiency, and traceability from egg to export.
  • Sustainability Leadership: Focuses on low feed conversion ratios, reduced antibiotic use, and environmentally sound practices.
  • High Processing Efficiency: Central processing plant at InnovaNor (Northern Europe’s most modern facility) ensures high yield and reduced environmental impact.

Certifications and Compliance

SalMar is certified to meet the highest international standards, including:

  • GlobalG.A.P.
  • ASC (Aquaculture Stewardship Council)
  • BRC (British Retail Consortium)
  • IFS (International Featured Standards)
  • ISO 14001 (Environmental Management)
  • HACCP

These certifications demonstrate SalMar’s commitment to food safety, environmental responsibility, and ethical aquaculture practices.

Shipment and Export Activity

SalMar exports approximately 90% of its production globally. Key export statistics include:

  • Annual Harvest Volume: Over 243,000 tons of salmon (2023)
  • Export Markets:
    • Asia: Japan, South Korea, China, Thailand
    • Europe: Germany, France, UK, Spain
    • North America: USA, Canada

The company maintains strategic sales offices and partnerships across key markets, ensuring swift delivery and client support.

Target Markets

SalMar’s customer segments include:

  • Wholesale Distributors
  • Retail Chains (including private label partnerships)
  • Food Service & HORECA
  • Sushi Restaurants and Ready-to-Eat Brands
  • Health-conscious consumers via organic and value-added product lines

Capabilities

  • Offshore Production Capacity: With Ocean Farm 1 and other deep-sea installations, SalMar is capable of scaling beyond traditional coastal limits.
  • Automated Processing Plants: High throughput with superior hygiene and traceability.
  • Data-Driven Aquaculture Management: Real-time monitoring and AI-enhanced feeding systems optimize growth and minimize environmental impact.

Financial Insights

SalMar ASA is publicly listed on the Oslo Stock Exchange. Key financial highlights for 2023 include:

  • Revenue: NOK 20.1 billion (~USD 1.9 billion)
  • EBIT Operational: NOK 4.2 billion (~USD 400 million)
  • EBIT/kg: Approx. NOK 17.3 (a leading efficiency indicator)
  • Investments: Ongoing expansion in offshore farming and value-added product infrastructure

Major Achievements

  • Ocean Farm 1: The world’s first offshore salmon farm, a benchmark in aquaculture innovation.
  • Strategic Acquisition of NTS ASA in 2022, expanding production capacity and operational footprint.
  • Smart Fish Farm Development: Future-ready floating farm designed to increase production by over 22,000 tons annually.
  • Recognized as one of the most efficient and sustainable salmon producers globally by industry analysts and investors.

Customer Testimonials

While specific testimonials are not published, recurring partnerships with global retail chains and high-end food service distributors confirm:

“SalMar delivers consistent quality with exceptional traceability and customer service. Their commitment to sustainability matches our brand values.”
— Global Seafood Importer, EU Market

SalMar ASA continues to redefine the global salmon industry through technological leadership, operational excellence, and an unwavering focus on environmental sustainability.