Exhibiting at Seafood Expo North America 2025

SalMar ASA

SalMar ASA is one of the world's largest and most efficient producers of farmed salmon, headquartered in Kverva, Norway. Established in 1991, the company has grown rapidly due to its dedication to innovation, sustainability, and high-quality production. It is recognized as a leading player in the aquaculture industry with operations that span from broodstock to harvesting and sales.

Core Business

SalMar ASA specializes in the breeding, farming, processing, and sale of Atlantic salmon. The company's integrated value chain ensures control over every aspect of production, from the hatchery stage to the final processing and distribution of fresh and frozen salmon products.

Product and Service Offerings

SalMar ASA provides a wide range of high-quality salmon products designed to meet global demand. The company's primary products include:

Atlantic Salmon

• Fresh Whole Salmon: Farmed and processed under strict quality control measures to ensure optimal freshness.
• Fresh Salmon Fillets: High-quality fillets prepared and packaged for retail and foodservice markets.
• Frozen Salmon Portions: Ideal for export markets, providing long shelf life without compromising quality.
• Production Capacity: Over 200,000 tons of Atlantic salmon harvested annually, making SalMar one of the largest salmon producers in the world.

Smolt

• Juvenile Salmon: Raised in state-of-the-art hatcheries to ensure strong growth and survival rates.
• Production Capacity: Advanced facilities capable of producing millions of smolt per year.

Broodstock

• Breeding Salmon: Selectively bred to produce high-quality offspring, ensuring strong genetics and disease resistance.

Specialization and Core USP

SalMar ASA is distinguished by:

• Technological Innovation: Pioneering offshore farming through its Ocean Farm 1 project, a revolutionary semi-submersible offshore fish farm designed to improve fish welfare and reduce environmental impact.
• Sustainability Commitment: Implementing eco-friendly practices throughout the production chain, including responsible farming, energy efficiency, and reduced carbon emissions.
• Integrated Value Chain: Controlling all aspects of production from broodstock to sales, ensuring quality and traceability.
• Strong Market Presence: Dominating global markets with a focus on Europe, North America, and Asia.

Financials and Market Presence

SalMar ASA is a publicly traded company listed on the Oslo Stock Exchange (OSE) under the ticker SALM. The company's robust financial performance is driven by strong global demand for Atlantic salmon and its efficient production methods.

• Annual Revenue (2023): Approximately NOK 20 billion (USD 2 billion), reflecting significant growth in international sales.
• Market Share: Major supplier of farmed salmon to Europe, North America, and Asia, with consistent growth year-over-year.
• Growth Drivers: Increasing demand for sustainable and high-quality seafood, particularly in Europe and Asia.

Shipment Records

SalMar ASA exports its products worldwide, with a focus on markets in:

• Europe: The largest market for SalMar, with significant sales to the EU and UK.
• North America: Growing demand for premium salmon products in the United States and Canada.
• Asia: Expanding presence in Japan, China, and other Southeast Asian countries.

Target Market

SalMar ASA serves a broad range of clients across multiple sectors:

• Retail: Supplying fresh and frozen salmon to major grocery chains and specialty seafood markets.
• Foodservice: Providing high-quality salmon products to hotels, restaurants, and catering services.
• Industrial Processing: Supplying raw materials to secondary processors for value-added products.

Capabilities

SalMar ASA demonstrates extensive capabilities in:

• Offshore Farming: Ocean Farm 1 is a groundbreaking project aimed at expanding aquaculture production to offshore locations, reducing environmental impact, and enhancing fish welfare.
• Research & Development: Continuous investment in new technologies and farming methods to optimize efficiency and sustainability.
• Processing Facilities: State-of-the-art processing plants ensuring high standards of hygiene, quality, and efficiency.
• Logistics & Distribution: Comprehensive distribution network ensuring timely delivery of fresh and frozen salmon to markets worldwide.

Certifications and Compliance Records

SalMar ASA adheres to high standards of quality control and environmental responsibility. The company maintains several certifications, including:

• GlobalG.A.P. Certification: Ensuring responsible farming practices and food safety.
• Aquaculture Stewardship Council (ASC) Certification: Commitment to sustainable seafood production.
• ISO Certifications: Compliance with international quality management systems.
• Norwegian Food Safety Authority Approval: Ensuring compliance with stringent regulations for food safety and quality.

Customer Testimonials

SalMar ASA has received widespread acclaim from clients for its consistent product quality, innovation in farming methods, and commitment to sustainability. Major customers have praised the company's ability to meet large-scale demand while maintaining exceptional standards of freshness and quality.

Major Achievements

• Development of Ocean Farm 1: The world's first offshore salmon farming platform designed to increase production capacity and reduce environmental impact.
• Expansion of Global Markets: Continuous growth in sales across Europe, North America, and Asia.
• Award-Winning Sustainability Initiatives: Recognition for its eco-friendly farming practices and dedication to environmental protection.

SalMar ASA continues to drive innovation in the aquaculture industry with its focus on sustainability, quality, and technological advancement. The company's integrated value chain, from broodstock to final processing, ensures that it remains a trusted supplier of premium salmon products to markets worldwide.